Marketing Management : Who could be interested in this product? First, you are going to identify
and outline 2 market segments that operate in this fragmented market. Make sure to document the
i) psychographics, ii) demographics, iii) geographics, and iv) the segments behavioural patterns of
these 2 market segments. Substantiate each of the segments that you have identified by referring
to both a piece of qualitative data and a piece of quantitative data that you have come across
during your market research.
Next, target 1 of these segments, toward which you think Subminimal should be directing its
marketing efforts when launching the NanoFoamer PRO. Argue why you believe their resources
are best spent targeting this market segment..
A Critique of the Proposed National Education Policy Reform
Marketing Management Who could be interested in this prod.pdf
1. Marketing Management : Who could be interested in this product? First, you are going to identify
and outline 2 market segments that operate in this fragmented market. Make sure to document the
i) psychographics, ii) demographics, iii) geographics, and iv) the segments behavioural patterns of
these 2 market segments. Substantiate each of the segments that you have identified by referring
to both a piece of qualitative data and a piece of quantitative data that you have come across
during your market research.
Next, target 1 of these segments, toward which you think Subminimal should be directing its
marketing efforts when launching the NanoFoamer PRO. Argue why you believe their resources
are best spent targeting this market segment.
