The document discusses how Akamai helps accelerate applications in the cloud. It describes some of the key challenges of cloud computing like performance degradation due to distance from end users. It then summarizes Akamai's solutions which include using a global edge computing network to cache content and applications closer to users, thereby improving performance. Akamai also provides security solutions like web application firewalls to help protect cloud applications and websites.
7. Ceremonia Trailers Bandas sonoras Historia Ganadores Audio Subtítulos directo Red carpet Adaptive Bitrate HD Quality Real Time DVR Fast Switching
8. Security Mobile Commerce Optimization Motores de la nueva generación Internet HD Video Cloud Computing Cloud Computing
9. … en 1996 … en 1997 … en 1998 Liberalización del mercado de las telecomunicaciones
10. Cloud Computing Virtualization Software as a Service Application Platform as a Service Infrastructure as a Service Optimization Content Storage Edge Applications EdgeComputing
11. Barrera a la adopción de Cloud Computing Cloud servers reside in big data centers, farther away from the end user End User Consequences: Performance degradation and increased vulnerability PaaS IaaS SaaS NAP NAP Verizon L3 Cogent
12. La realidad de la optimización en la nube Australia Asia Europe North America 12 30 15 59 8 16 6 8 60 50 40 30 20 10 0 Seconds With Akamai WAA EC2 Aplicación global SaaS sobre Amazon EC2 acelerada con Web Application Accelerator
13. El rendimiento es la clave Percentage 25 20 15 10 5 0 1.5 2 2.5 3 3.5 4 4 Seconds Each represents $370 Booking Transaction Time – Akamai DSA vs Akamai Content Delivery Seconds 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 More Abandonment Zone DSA CDN
19. Cloud Datacenter End User Web Site con Cloud Delivery 1 10 100 10000 Traffic 1000
20. Cloud Datacenter End User Web Site con Cloud Site Shield 1 10 100 10000 Traffic 1000 Trusted Connection Akamai Site Shield
21. Cloud Datacenter End User Web Site con Cloud Web Application Firewall Filters SQL Injections, Cross Site Scripting, Other HTTP attacks 1 10 100 10000 Traffic 1000 Trusted Connection Akamai Site Shield
22. Cloud Datacenter End User Web Site con Cloud EDNS 1 10 100 10000 Traffic 1000 Akamai DNS Servers Akamai Site Shield
23. Motores de la nueva generación Internet HD Video Cloud Computing Mobile Commerce Optimization Security Commerce Optimization
30. Entrega móvil tradicional Wireless User Origin Web Server X Problem 1 Wireless packet loss forces retransmits over long distance
31. Entrega móvil con aceleración en la nube Origin Web Server Wireless User X Akamai Edge Servers Solution Akamai Dynamic Site Accelerator Problem 1 Wireless packet loss forces retransmits over long distance
32. Entrega móvil Time Mobile without Akamai 50 sec 20 sec Mobile with Akamai Global email transaction including the download of a 1 MB attachment to the iPhone
33. Futuro de la entrega móvil Wireless User Origin Web Server Problem 2 Content needs modification based on device type
34. Wireless User Origin Web Server Akamai Edge Servers Futuro de la entrega móvil Problem 2 Content needs modification based on device type Solution Automatic Akamai transcoding at the Edge
35. Resumen HD Video Cloud Computing Mobile Commerce Optimization Security
Notas del editor
Impreso en 9 folios: 0.20 Km2. Superficie de España = 505.000 Km2 Se necesitarían aproximadamente 20 millones de folios para imprimir España. El callejero pesaría ~65 toneladas La Tierra (parte no sumergida) es ~295 veces España. En esta resolución, imprimir el mundo supondría empapelar 240 Km2 (la mitad de Madrid) Imprimir España a esta resolución supondría empapelar 106 campos de fútbol Imprimir el mundo supondría empapelar ~aprox. la cuidad de Valencia
State of the Internet Today Internet- 1.5 billion, 13% YOY growth Commerce - Total U.S. e-commerce spending reached $214.4 billion in 2008, a 7-percent increase versus the previous year. Videos - There were 25.3 Billion views in August acc to Comscore (Sep 09 press release); multiplied by 12 you get 300 billion Annual rate increase of 6 percent Music- IFPI (International Federation of the Phonographic Industry) In 2008 the digital music business grew by an estimated 25 per cent to US$3.7 billion in trade value. Digital platforms now account for around 20 per cent of recorded music sales . Apps - You heard Anshu Sharma’s keynote yesterday—Force.com has 110 thousand custom apps live today; that’s for an effort that was in beta last year
*** • Business processes delivered as cloud services will be significantly larger components of the overall cloud service market than application or infrastructure services through 2013. • Although much of the publicity for cloud computing centers on system infrastructure delivered as a service, this is still an early stage market. By 2013, such services will account for only 7% of the overall cloud services market. • Gartner estimates the current market for cloud services is $46.4 billion. By 2013, the market will reach $150.1 billion. The compound annual growth rate (CAGR) varies widely between different types of services. The overall CAGR is 26.5%.
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***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure
***Delta example – comparison to CDN (Object Delivery) What’s happening in the “abandonment zone”? ORIGIN: 86% of flight searches over 4 seconds AKAMAI: 19% of flight searches over 4 seconds
Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
Total worldwide Internet advertising expenditure will be $65.2 Billion in 2008… growing to: - $120 Billion in 2018 Derived value for behavioral targeting, quality of clicks in 2018: $12 Billion
Mobile Delivery with Akamai Mobile isnt just B2C- think of CRM, email, Supply Chain App River is a great example of this, offering hosted MS Exchange services—10% of their users are mobile and distributed globally. Here is some testing they did—this is an iPhone transaction of logging into that service and scrolling to the last page of emails and viewing a specific email with about a 1 meg attachment. The tests are run from 8 random points each hour. That is 4 locations per test. 2 random US, 1 random EU and 1 random Asia.