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Affiliate Marketing’s Role in Media Plans

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Affiliate Summit
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Affiliate Marketing’s Role in Media Plans Presented by: Affiliate Summit West 2012
Control
Control (cont.)
Control (cont.) ,[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profit Margins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profit Margins (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profit Margins (cont.) Traditional Sales Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profit Margins (cont.) ,[object Object],[object Object],[object Object]
Profit Margins (cont.) Direct vs. Other Sales Includes marketing expense
Profit Margins (cont.) ,[object Object],[object Object],[object Object],[object Object]
Profit Margins (cont.) Increase % of most profitable sales
Paradigms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paradigms (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paradigms (cont.) ,[object Object],[object Object],[object Object]
Perceptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptions (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptions (cont.)
Perceptions (cont.) ,[object Object]
Politics ,[object Object],[object Object],[object Object],[object Object]
Programs Online Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Programs (cont.) Online Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Programs (cont.) Online Media ,[object Object],[object Object],[object Object],[object Object]
Programs (cont.) Affiliate vs. Other Online Marketing
Programs (cont.) Affiliate vs. Other Online Marketing (cont.)
Programs (cont.) Online Marketing Budget Allocation
Conclusions ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Final thoughts Why are you limiting the opportunity to make the company more profits?
Potential Additional Thoughts (time permitting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Affiliate Marketing’s Role in Media Plans

Notas del editor

  1. Commission is a dirty word Irrational fear Negative perceptions conspire against the affiliate program