More Related Content Similar to WE DON'T NEED (more) CLOTHES / by @agalorda (20) More from Alvaro Gónzalez Alorda (17) WE DON'T NEED (more) CLOTHES / by @agalorda1. WE
9 KEY QUESTIONS
FOR THE FASHION
INDUSTRY
DON’T
M ORE NEED
CLOTHES
BY ÁLVARO GONZÁLEZ-ALORDA @agalorda
2. Before
I
present
these
slides
to
students,
I
would
/agalorda
like
to
know
your
@agalorda
opinion.
Join
the
conversation!
7. We’ve
got
a
situation…
and
it’s
entirely
unpredictable.
Where
will
demand
come
from?
#1
9. In
the
short
run,
the
luxury
customer
is
the
most
reliable
spender.
Should
brands
focus
on
them?
#2
11. The
spike
in
cost
of
utilities
will
erode
the
margins
of
companies
that
rely
heavily
on
electricity.
12. Pricing
volatility
of
raw
materials
make
suppliers
and
buyers
very
cautious.
Speed
to
market
is
at
risk.
15. Should
brands
pass
on
the
cost
increases
to
their
customers
in
a
recessionary
environment?
#3
17. Sourcing
from
alternative
Asian
countries
might
be
an
option.
But
infrastructures
are
not
so
efPicient.
BANGLADESH
INDIA
VIETNAM
CAMBODIA
SRI LANKA
INDONESIA
19.
By
2015,
it
might
be
just
as
cheap
to
make
things
in
the
US
as
to
make
them
in
China
and
ship
them
back.
22. …with
the
growth
of
the
ecommerce,
which
demands
high-‐level
service
for
delivery
and
returns.
24. Are
some
long
successful
fashion
business
models
#5
heading
for
the
cliff?
26. We
will
have
been
controlling
our
buying
impulses
for
so
long
that…
27. …by
the
“end”
of
the
crisis,
our
approach
to
fashion
will
be
more
rational.
28. What
used
to
be
considered
as
a
celebration,
nowadays
may
be
regarded
as
plain
obscenity...
29. …given
the
current
unemploy-‐
ment
rates
and
the
growing
number
of
struggling
families.
31. The
new
shopping
mood
is
creating
new
habits.
Fashion
won’t
be
so
‘right-‐side’
in
our
brain.
f
f
34. Besides,
our
closets
can
barely
store
the
insane
amount
of
clothes
we’ve
bought
in
the
pre-‐crisis
years.
40. A
new
middle
class
is
growing
in
the
emerging
markets:
2
billion
people
expending
$6,9
trillion
annually.
41. And
they
live
in
a
dozen
emerging
nations,
not
only
in
the
fast-‐growing
BRIC
countries.