The document provides guidance on building a professional digital footprint for career and education purposes. It recommends cleaning up personal social media accounts, creating separate professional profiles, and engaging with targeted universities and industries on LinkedIn, Twitter, Google+, and other sites. Content posted should be professional, with accomplishments, awards, and qualifications highlighted through images, video, and comments. Maintaining an active, appropriate online presence on multiple channels can help students get accepted into preferred schools and later aid career networking and opportunities.

1. HOW TO BUILD A PROFESSIONAL DIGITAL FOOTPRINT
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2. About Me
• Internet Marketing Professional since 1999
• Awarded in Top 40 Global Digital Marketing Strategists(OMI)
• Have led 1000’s of web projects
• Social Media Trainer and Author
• Digital Marketing Consultant: www.jasminesandler.com
• Specializations in SEO, B2B Social Media, Online PR, Branding,
Online Reputation Management
• CEO : Agent-cy Online Marketing. : www.agent-cy.com
• Corporate LinkedIn Marketing Trainer, LinkedIn Author:
“Branding & Sales: The LinkedIn Way” (Amazon)
• Lead Instructor on Social Media & SEO: Online Marketing Institute,
Search Engine Strategies, Association of Strategic Marketing,
PRNEWS, Lorman Education, Marketing Executive Networking
Group, DMA, B2B Social Media Content Writer, Monthly
Contributor : ClickZ.com, SearchEngineWatch.com, ASM.org,
The New York Enterprise Report, PRNEWS Guidebooks
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3. Social Brand-Building: Career Requirement
Your chance for success in your career today
is 100%
a Digital Decision
• Universities are increasingly competitive
• 93% of all Recruiters use LinkedIn to Hire
• Hiring Managers are highly critical
• Consistency of your personal, professional brand is mandatory
• Your timeline and history are always being calculated and followed
• I.T. Jobs , Social Media Jobs are the now and the future
• Computer, Writing and Web Skills in are crucial to your success
• Who you have in your Social Ecosystem will influence hiring decisions
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4. Act NOW on Social for College
•
Assess who are your Facebook friends
•
Assess how you are using Social to communicate AND how you are
communicating
•
Start to consider a LinkedIn Profile
•
Assess you who will be in your ecosystem
•
Like , Follow, Connect and Engage with Targeted Schools
•
Use Social sites like LinkedIn to understand who makes the acceptance
decision
•
Make categories for professional images | videos on
Instagram, YouTube, Pinterest
•
Think of Social as a secondary education: Learn and interact
•
Illustrate your writing skills via a Blog or by commenting
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5. Proper Social Communication
• Google is always tracking conversations, comments and posts
• Start to review what professionals say online and how they say it
• Social etiquette at a professional level is all about supporting your social network
• In Social communication, think in terms of face-to-face
• Keep your personal communication private on Social channels
• Create G+ private family, friends circles
• Maintain privacy settings on Facebook
• Do NOT use LinkedIn for personal conversations
• Have a plan for using Twitter to follow and engage professionally
• Refrain from poor comments or criticisms on images and videos on YouTube , Pinterest, and G+
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6. Make your Social Presence Professional
•
Replace any personal photos with professional ones
•
Consider separate FB profiles – personal and the future professional YOU
•
Get rid of any offensive photos on all current Social pages
•
Maintain a professional, smiling picture on all Social headers
•
Delete or hide any offensive content on all Social pages
•
Good Posts on Social:
•
Good grades
•
Part-time job photos
•
Acceptance of job
•
School awards
•
Volunteerism Photos
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7. Using Images and Video Professionally
•
Use rich content to engage prospective schools and employers
•
A proper headshot will be useful in the short and near term
•
A one minute video of why you are a great candidate is useful
•
Start to categorize your Instagram, Flickr, Facebook photos into Profile
Job-related
•
Showcase your creative portfolios for future Internet Marketing & I.T. Positions
•
Think of all future imagery to support a professional YOU
•
Use caution on any images that could be damaging later
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8. Importance of LinkedIn for Your Future
•
The LinkedIn Personal Profile completed 100% gives you that step up
•
Research over 23,000 universities via the LinkedIn Education section
•
Connect directly with current students and recent alumni
•
Gain a direct understanding of best career paths by School
•
LinkedIn is where decision makers are from school to jobs to careers
•
LinkedIn University Groups are where you can find peers who can connect you
•
LinkedIn Subscription Model can help you gain visibility to those that matter
•
A professional LinkedIn Profile now means a great career later
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9. Twitter as a Positive
•
Be the opposite of the controversial rap star/athletes on Twitter
•
Consider separate accounts
•
Follow and engage with your target universities
•
Follow and engage with those on your career track
•
Consistently spell-check posts and watch for links, even on Mobile
•
Seek a solid balance between Following and Followers – avoid over following
•
Avoid engaging in any negative remarks, arguments
•
Avoid impersonating or following impersonators
•
Protect Tweets that you want Private
•
Block offensive users that send you bad tweets
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10. Intro to Google+
•
Use as a professional medium
•
Google+ posts and community discussions signals results in Search
•
G+ integration with YouTube carries video content to Search
•
Engaging with professional Hangouts great way to learn
•
G+ primarily tech and academia audience – good for connecting with leaders
•
G+ excellent for engaging through discussions that lead to email exchange
•
Communities in G+ have real activity
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11. Digital Footprint Homework
•
Clean up any offensive materials in your current Social Presence
•
Arrange and categorize professional photos and videos for Profiles and supportive imagery
•
Review your current Facebook and other Social friends, separate friends from professionals
•
Begin to follow and engage appropriately with targeted universities
•
Learn in online communities from peers and future class mates
•
Follow and learn from targeted career path thought-leaders
•
Start to draft a LinkedIn profile with a solid summary of why you are qualified
•
Start to create an online portfolio – creative imagery, video edits, web site, blog
•
Consider separate Twitter Profiles and follow the rules of engagement
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