This document provides an overview of Agent-cy, an online public relations agency, and their approach to online PR campaigns. It discusses Agent-cy's client portfolio and experience in online community development. It then outlines the types of content and placements used in online PR, how to develop an online PR strategy through storytelling, media relationships

1. ONLINE PUBLIC RELATIONS

2. Example of a National Online PR Campaign
Twitter - 2,449,381 followers
Facebook - 6,861,156 supporters
MySpace -1857883 friends.
Linked In -500+ connections
Youtube - : 1792 videos uploaded since Nov
2006, Subscribers: 114,559
President Barack Obama to Jasmine Sandler “A call to
Action Newsletter”
"Rally with Barack in Denver this Sunday!" along with address, and
2 reminder that it was "Free & open to public" www.agent-cy.com

3. Speaker: Jasmine Sandler
Experience
•President and Founder of Agent-cy, an established Online PR and Marketing strategies agency
•Online Community development consultant since 1995
Online PR/ Online Community projects
City Lights Cruises (2009); Vfitness (2008/2009); Loews Hotels (2006); Artist Direct (2005); xXtreme
Connections (2001-2003); ESRB (2006-2008); Diamonds International (2006-2007); Dada Mobile (2006);
IvanExpert (2008); Best Movies By Farr (2007); STDateline (2007); Mind Over Matter (2008); Prime
Strategies (2008)
Lectures
• Online Marketing Summit (Online PR/Social Media 2008)
• Commerce Bank (Online Marketing Strategy 2008)
• Northwest Mutual Insurance (Generating B2B Leads Online 2008)
• Small Biz Technology/Taste of Technology (Social Media 2008)
• NYXPO 2008 (Publicity)
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4. WHAT IS ONLINE PR?
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5. CONTENT
PR Stunts Social Media
Viral Marketing Industry Publisher
Campaigns Sites
E-Mail
Multi-Media Press
Releases
Newsletters
Blogs
SEO
Wikis
Online
RSS Feeds
Podcasts
PR
WebCasts/Webinars
Videos
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6. Online PR Benefits
• An instantly measurable medium
• Opportunities to reach multiple influencers at once
• Reduced time for placements
• Drives significant visibility to web site
• Action-able : Click, share, comment
• Become an expert quickly: pod casts and video
• Social responsibility platform: Crisis management
• Free or inexpensive
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7. Types of Online Content
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8. Types of Online Placements
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9. HOW DO I USE ONLINE PR?
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10. Develop a Story
• Online PR allows you to blend video, audio, text,
logos, photos, hyperlinks and related documents
into an attractive HTML format.
• Must be newsworthy
• Be sure to highlight key attributes of brand
• Media exists to entertain and inform
• You want to be remembered positively
• Stories out pull ads
• Seek to make a connection
• Entertain/inform = newsworthy
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11. Know Media – Create Angle
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12. Apply SEO to all PR Materials
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13. Create Ongoing Content
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14. Test Different Placements
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15. Have a Tracking System in Place
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16. Agent-cy Client Online PR Case
Study
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17. Challenge
To create awareness and usage of the video game rating system amongst three
parental audiences
Solution Part I: Developed online content
•Targeted messaging by audience
•Introductory information
•Parental Controls
•Online Gaming
•Game Search Widget and Press Release
•ParentTools Newsletter
•Facebook applications
Solution Part II: Developed Editorial Relationships/Placed and Tracked Content
Online PR relationships with Good Housekeeping, Parenting, Working Mother,
GRAND and more.
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23. Results
1.5M views of interactive game search widget
across partner sites
25M aware parents brand visibility of ongoing EPR
Good Housekeeping Seal of Approval on E+ games
for their audience (monthly)
Doubled E-Mail open and Click-through rate
increase month to month . Creation of ParenTools
Newsletter and Gamer Alerts.

24. “Agent-cy has been instrumental in helping
the ESRB expand its presence online through
the development of various partnerships and
Online PR initiatives. Their client-focused
approach and diligent execution of effective
strategies have made Agent-cy a valuable
asset to our organization.”
—Randy Walker, VP of Marketing, ESRB

25. Summary
• Online PR has multiple benefits: Visibility, Instant, Actionable
• Social Media is an element of Online PR
• SEO is an element of Online PR
• Traditional PR campaigns are the crux of the development
• Online PR starts with a story
• Online PR requires ongoing content creation
• Online PR requires ongoing strategy, management and tracking

26. Agent-cy
Q&A
www.agent-cy.com
www.agentcy.wordpress.com
(Ask your Online PR questions here)

27. Company Information
Agent-cy Online Marketing, Inc.
www.agent-cy.com
708 3rd Avenue, 6th Floor
New York, NY 10017
Phone: 212-209-3975
Fax: (407) 210-4613
Any specific questions: info@agent-cy.com
Agent-cy Blog: www.agentcy.wordpress.com
LinkedIn: http://www.linkedin.com/in/agentcy77
Twitter: http://twitter.com/jasminesandler
Facebook: http://www.facebook.com/people/Jasmine-Sandler/1588298302