A presentation of ten ideas for voting and workshopping at the 2012 World Urban Network Meeting in Madrid Spain.

1. YMCA WUN Madrid-
“Changing Lives, Moving Forward”
Ten Leading Digital Ideas for 2015
World Urban Network
Madrid
July 21st, 2012

2. Because 894 goals can’t be wrong
"Skate to
where the
puck is
going,
not to where
it is."

3. The Primary Law of the Connected Net -
Awesomeness
There is only one thing in the world
worse than being talked about, and
that is not being talked about.
Oscar Wilde, The Picture of Dorian Grey
3

4. The Law of Awesomeness Online
Only 14% of
your Facebook
posts ever …
Receive comments
Only 1.5% of Tweet
conversations go… Two levels
(replies) deep
Only 5.0% of Linked
Users have…
1,000+ contacts
Source: Compete

5. IBM, Will it Blend, Charity Water and
Samsung - Connected Awesomeness

6. Selling You the Digital Circus

7. Idea #1 - iYMCA
YMCA Global Mobile App
- Top Media Growth Driver
- Youth Relevance
- 5 billion global connections
spanning all geographies
- YMCA Scale
- Local/Global Benefits

11. Idea #2 – YMCA Youth Assembly
YMCA Leader Social Network
- Values-based network
- Invite first YMCA and
community leaders
- Foundation sponsorship
- Anti-Facebook sentiment
- YMCA’s 119 Countries

15. Idea #3 – YMCAx Talks
Inspiring Stories and Lectures from Y’s Best
- Video Growth
- Success of TED
- Importance of Telling Y
Stories
- Affiliate events
- Ownable Youth Focus

18. Idea #4 – YMCA Global Strong Kids
Youth Fundraising Across the Globe
- Fundraising #1 Global Digital
Engagement Priority
- Ability to leverage existing
local activity
- Scale up and produce
sophisticated fundraising
platform
- Global sponsorships

22. Plan Canada – A Manifesto that Resonates

23. Idea #5 – YMCA Living Journal
Documentaries on Y Related Success
- Emotional/inspirational
aspects of the Y work
- Viral nature of video
- Global scale and efficiencies
- Youth relevance
- Links to fundraising and
important messaging

26. - The 93 Dollar Club

27. Idea #6 – YMCA Brought To Life
Daily Infographics on Y Successes
-6 Times Effect Online
-Solves Social Media Content
-Coordinates YMCAs throughout
-Presents to important and fun

30. Idea #7 – YMCA Moves
Expert Fitness Hub
- YMCA Bank of Expertise
- International coordinated
programs and challenges
- Ownership of Family and
Youth Fitness

34. Idea #8 – Y Starter
YMCA Crowdsourcing Social Innovation
- Kiva microcredit success
- Kickstarter growth and
regulation changes
- Ownership of Youth Social
Innovation globally
- Leverage YMCA assets
(locations/members) to help

37. Idea #9– YMCA Long Beach Idea

38. Idea #10– YMCA England Idea

39. Present 10 ideas (15 minutes)
Ranking the Best Ideas (15 minutes)
Present Back Rankings and Reasons (10 minutes)
Optimize Best Ideas (25 minutes)
Present Back Top Builds (15 minutes)
Wrap Up and Next Steps (10 minutes)

40. Rank Your Top 3 Ideas as a group (15 minutes)
 iYMCA – Mobile App
 YMCA Youth Leader Assembly - the Alternate Facebook
 YMCAx Talks – Video Inspiration
 YMCA Global Strong Kids – Fundraising Campaign
 YMCA Living Journal – Video Documentaries
 YMCA Brought to Life – Infographics
 YMCA Moves – Expert Fitness Hub
 Y Starter - YMCA Social Innovation
 YMCA Long Beach Idea – Youth Institute Camps
 YMCA England Idea – Project Iuvenis Social Commerce
Network

41. Breakouts
• Key Objectives that this delivers against and why
is this so exciting?
• How do we make this a bigger idea?
• What are exciting features to build into this idea?
• What will be the challenge(s) to execute it?
• Key Next Steps
• Other YMCAs that might be Interested