Presentation I gave at the Sports Business Indaba 2013 November

1. Compiling Winning Sponsorships for
Events
Keynote Presentation Template
Ahmed Bulbulia
@ahmedbubs

2. What is
Sponsorship ?

3. Sponsorship is a mutually beneficial business arrangement between two
parties in which the sponsor provides benefits to the sponsored in
exchange for a result that can be measured against pre-defined
objectives

4. PRESENTATION ROADMAP
Role of Agencies
Questions
measurement
1
2
3
4
5
Leveraging Plans
Responsibilities of Rights
Holders
4

5. the value of your
sponsorship how do you
wasting money ?

6. Corporate Objectives
Awareness
Brand
Media Reach and Profile
Sampling and trials
Product Showcasing
Brand
Positioning
Product Differentiation
Brand Repositioning and
contemporisation
Positive Image enhancement
Lifestyle Association
Driving Sales
Changing purchasing habits and
patterns
Increasing consideration
On-site sales
Sales Promotion Platform
Data Capture Opportunities
New Products Created
Narrowcasting
Unique Hospitality
Business
Benefits
Enhancing the Relationship
with Distributors and Retailers
Gaining Influence and building
relationships with government
Influencing Investors
Demonstrating a Commitment
to Social Responsibility
Creating Co-sponsor alliances
Source: Sport Business
6

7. Corporate Objectives
Employees
Increasing Staff Morale,
Motivation and Productivity
Employee Involvement
Recruitment
Reducing Employee Turnover
Customers
Customer retention and loyalty
Source: Sport Business
7

8. Leveraging Plan : How
do you use a property
to meet your objectives

9. Role of Agencies
9

10. Responsibilities of Rights Holders
Demographics
Exposure
Merchandising
Leverage
Opportunities
10

11. QUESTIONS
@ahmedbubs
Bulbulia.ahmed@gmail.com