AIESEC India's ppt about content creation

1. Pleases set your name to:
First name_LC_Position

2. Content Creation
Hubspot Workshop Series #2
Monday, 18th Jan, 8pm
Host
Chuck Chaoke
National Vice President
Customer Experience for Organisations

3. Recap

4. Content is essential in every part of inbound marketing.

5. Sharing is caring and inbound is about
creating and sharing content with the world.
By creating content specifically designed to
appeal to your dream customers, inbound
attracts qualified prospects to your business
and keeps them coming back for more.
Inbound

6. By publishing the right content in the right
place at the right time, your marketing
becomes relevant and helpful to your
customers, not interruptive. Now that’s
marketing people can love.

7. What is content?

19. Brand Model
Essence
Benefits
Personality
EmotionalFunctional
Positioning

20. brand benefitsBenefits
Our Talents
• International talents
with the right attitude
• Diverse cultural and
academic background
• Pipeline for your
leadership positions
Functional Functional Functional Functional Emotional
Our Service
• Visa and accommodation
support
• Low hiring risk
• Intern cultural and social
integration
• Fast and flexible process
• Cost effective
• Customised recruiting
• Market your opportunities and
make your company a brand
Our Network
• Access to AIESEC
network of young people
• Access to AIESEC’s
stakeholders network
Organisational effect
• Positive influence on
company culture
• English/ multi-language
working environment
• Position your company as an
international company
• Open new markets overseas
• Provide the necessary
manpower for projects
Satisfaction of working
with you
• Taking the responsibility
to enable youth
leadership
• Using the positive brand
of AIESEC
• AIESEC understands
youth since it’s from
youth and for youth
When communicating these benefits, take into account the need of your target company. For example , a start up will not really
care about all of the organisational effects as benefits, rather these will appeal more to a MNC.
Note

41. Cotent Marketing
https://www.youtube.com/watch?v=BXZet0SYJnA
https://www.youtube.com/watch?v=NJnP2wsgnoA
http://contentmarketinginstitute.com/top-content-marketing-blogs
Resources