INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

2. AMBIENT
This is a 2 and a half month campaign
Week 1-Week 4:
A fake class test, question "Who are you?", to be done within 5 minutes
At the end of test, teachers explain:
- Test score will be counted towards final score and available on
zing.vn/whoareyou
- Unlimited time to retake test. Each time need a code from a sprite
bottle.
- 5 teens who submit the right answer soonest win 5
special prizes.

3. Retake the higher score: zing.vn/WhoAreYou
Retake the higher score: zing.vn/WhoAreYou
PRINT AD
Retake the higher score: zing.vn/WhoAreYou

4. WHO ARE YOU?
Do you have the right answer?
PR
WHO ARE YOU?
Do you have the right answer?
WHO ARE YOU?
Do you have the right answer?
WHO ARE YOU?
Do you have the right answer?
PR articles introduce about the competition
PR articles as last call to action and introduce workshop "Discover
whom you are"

5. WHO ARE YOU? WHO ARE YOU?
WHO ARE YOU?
School:
Class:
Name:
Code:
RETAKE NOW!
GET YOUR TEST
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
NGUYỄN VĂN A
Code:
ZZZH3905KKDJ
ZZZH3905KKDJ
SEND
TOP SCORERS
SHARE
TERM &
CONDITION
NGUYỄN VĂN A
Nguyễn Du
10A
15’
WHO ARE YOU?
Do you have the right answer?
WEBSITE
Website is hosted on zing.vn/whoareyou
Teen can:
- Check score, rules and prizes
- Retake test

6. SM
Teens share answers on facebook.
Retake the higher score: zing.vn/WhoAreYou
WHO ARE YOU?
Do you have the right answer? #WhoAreYou?
Click to retake now! ===> WhoYouAre?
Khó hiểu quá???
Hic hic...??? :((

7. PR articles
- educate teens of how to be yourself
- introduce "Discover who you are" Workshop day
Website and Facebook announce winners & introduce the workshop
"Discover who you are"
Workshop day

8. EVENT
Prizes for 5 winners:
- Each winner receive 20 million VND to fulfill their goals.
- Each winner will be given VIP ticket to "Discover who you are" workshop
- One year free drink of sprite
- A Galaxy Young 2 smartphone from Samsung
"Discover who you are" Workshop day
- Strength finder test -> strengths and weekness and will receive advice
- Sprite shows teen what it means to work in certain industries.