1. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA Evaluation
PRODUCT AND WHY?
Aimee Hopson

2. BAUER MEDIA GROUP
 The Bauer Media Group have interest in a large variety of
media brands such as; T V, radio, magazines and also
ticketing.
 Bauer Media Group of fer over 300 magazines in 15 dif ferent
countries. They also provide access to information online for
worldwide availability.
 They have many big names in their company and publish some
well known magazines, for example ; Q, Empire, Mojo and
Kerrang!

3. WHY BAUER MEDIA GROUP?
 The distributors cover a wide range of magazines including
many dif ferent genres and categories.
 Looking at the music magazines that they publish; Q and
Kerrang! They fit in very well with the style and genre of Echo
magazine.
 Bauer Media Group are often linked to
the alternative rock genre of music
which complements the style of Echo.
 The audience that the magazines in the
Bauer Media Group target are a similar
demographic that are targeted by Echo
magazine. Therefore making it a good
choice for a distributor.

4. ADVERTISING
 Most of the money made by magazines is from the advertising
inside the issues.
 By looking at Kerrang! magazine, it is clear that it uses a lot
of cross promotion to advertise the name of the company for
example Kerrang! Radio is advertised multiple times in the
magazine.
 Another brand that appeared many times in both Kerrang! and
Q was HMV which fits in well with the music side of the
magazine.
 Many music magazines often only include music
advertisements such as various albums to promote the
featured artists.

5. WHAT ADVERTISEMENTS
 In Echo magazine the adverts that would be included would be
both up and coming music release to relate with the artists in
the issue as well as partnerships with the likes of HMV,
Play.com and Ticketmaster as they all associate with similar
music genres.
 The demographic that would be attracted to
Echo magazine would also be attracted to the
concerts and albums that will be advertised
therefore helping the promotion of dif ferent
brands.
 The focus on music promotions would appeal
much more to the audience as they will already
be interested in the genre and have an
attraction to music itself.

6. OTHER MEDIA
 An online version of Echo magazine would be essential to
promote the brand internationally as it would give access to
the updates and dif ferent issues. It would also help people to
get involved with the magazine.
 It would also be a consideration to develop an App to link to
the music magazine. This would keep audiences up to date
and interest a wider amount of people.