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Subscription Marketing Mistakes

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Anne Janzer
Anne Janzer

What Not to Do When Your Customers are Subscribers: #MarketingMistakes

Marketing
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Subscription Marketing Mistakes What Not to Do When Your Customers are Subscribers #MarketingMistakes Anne Janzer Author, Subscription Marketing
During the Free Trial Don’t badger the customers AnneJanzer.com
During the Free Trial Do provide support and information AnneJanzer.com
After the Sale…. Don’t abdicate your role with the customer. In a subscription business, marketing is just getting started when someone becomes a subscriber. AnneJanzer.com
After the Sale…. Do keep nurturing customers  Engineer a quick success  Provide valuable content  Create customer communities AnneJanzer.com
With Current Subscribers Don’t be creepy with customer data Remember Uber and the Ride of Glory? That backfired. AnneJanzer.com
With Current Subscribers Do use data to demonstrate value  Use personalized data to “do the math” for customers – like Fitbit  Never betray subscriber trust AnneJanzer.com
With Current SubscribersWith Current Subscribers Don’t assume you know what subscribers want Even Apple and U2 can get it wrong.
With Current SubscribersWith Current Subscribers Do listen to customers  Track metrics  Ask for advice and reviews  Help customers help others
And When Subscribers Leave Don’t cling. Source: Gizmodo AnneJanzer.com
If Subscribers Leave Do have an exit plan  Plan for this in advance, or you risk alienating people.  Leave the door open for a future return AnneJanzer.com
Learn How to Do Subscription Marketing Right Download a free chapter from the Subscription Marketing book. If you like this, share it on Twitter or LinkedIn. Thanks!

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Subscription Marketing Mistakes

  • 1. Subscription Marketing Mistakes What Not to Do When Your Customers are Subscribers #MarketingMistakes Anne Janzer Author, Subscription Marketing
  • 2. During the Free Trial Don’t badger the customers AnneJanzer.com
  • 3. During the Free Trial Do provide support and information AnneJanzer.com
  • 4. After the Sale…. Don’t abdicate your role with the customer. In a subscription business, marketing is just getting started when someone becomes a subscriber. AnneJanzer.com
  • 5. After the Sale…. Do keep nurturing customers  Engineer a quick success  Provide valuable content  Create customer communities AnneJanzer.com
  • 6. With Current Subscribers Don’t be creepy with customer data Remember Uber and the Ride of Glory? That backfired. AnneJanzer.com
  • 7. With Current Subscribers Do use data to demonstrate value  Use personalized data to “do the math” for customers – like Fitbit  Never betray subscriber trust AnneJanzer.com
  • 8. With Current SubscribersWith Current Subscribers Don’t assume you know what subscribers want Even Apple and U2 can get it wrong.
  • 9. With Current SubscribersWith Current Subscribers Do listen to customers  Track metrics  Ask for advice and reviews  Help customers help others
  • 10. And When Subscribers Leave Don’t cling. Source: Gizmodo AnneJanzer.com
  • 11. If Subscribers Leave Do have an exit plan  Plan for this in advance, or you risk alienating people.  Leave the door open for a future return AnneJanzer.com
  • 12. Learn How to Do Subscription Marketing Right Download a free chapter from the Subscription Marketing book. If you like this, share it on Twitter or LinkedIn. Thanks!