2. SUMMARY FOR MY PLANE
COST INCLUDING INTHIS PLAN ARE ONTHA BASIS OF
MARKETINGTRANDS.
THIS BUSINESS PLANE IS DIRVERTED FROM A
SCOUNDARY DETAILED MARKET ANALYSIS.
A BUFFAR IS INCLUDED INTHA START UP COSTTO ENSURE
THATTHE BUSINESS IS NOT UNDER FINANCED.
WE HAVE ALSO DETERMINEDTHETRADITIONALAND
NON-TRADITIONAL RISK ASSOCIATEDWITH FAILUREOF
THE RESTAURANT.
BY- AKHIESH BHARADWAJ
3. MISSION OFTHIS BUSINESS
OUR RESTAURANT WILL BE AN INSPIRING ONE,NATURAL INVERMENT ,
COMBAINING AN ELECTIC ATMOSPHERE WITH EXCELLENT AND
INTERESTING FOOD.
OUR MAIN MISSION ARE AS FOLLOW :
i. HAVE A GREAT FOOD SELECTION.
ii. EFFICIENT AND SUPERIOR COUSTMER SERVISE.
BECOUSE COSTOMER SATISFACTION IS OUR PRIME OBJECTIVE.
EMPLOYEE WELFARE, PARTICIPATION ANDTRAINING ARE EQUALLY
IMPORTANTTO OUR SUCCESS.
BY- AKHIESH BHARADWAJ
4. OBJECTIVES OF MY PLAN
KEEPING FOOD COST AT LESSTHEN 35% OF REVENUE.
PROMOTING AND EXPANDING THE RESTAURANT CONCEPT AS A
UNIQUE RESTAURANT.
EXPANDING OUR MARKETING AND ADVERTISING IN GONDA ITO
INCRESE OR COUSTOMER BASE.,
OUR CONCEPT COMBAIN VARIETY, AMBIENCE , ENTERTAINMENT
AND A SUPERIOR STAFF TO CREAT A SENSE OF ‘PLACE’.
WE OFFAR FAIR PROFIT FORTHE OWNERS AND INNVESTERS.
AND A REWARDING PLACETO WORK FORTHE EMPLOYEES
BY- AKHIESH BHARADWAJ
6. KEYS OF SUCCESS
UNIQUE,INOVATIVE & CONTEMPORARY
PRODUCT QUALITY
EMPLOYEE RETENTION FOCUS
COST CONTROL FOCUS.
THE MENUWILLTARGETTOVARIED PEOPLES.
BY- AKHIESH BHARADWAJ
7. COMPANY SUMMARY
THE DEGIN:-
A. THE RESTAURANTWILL BE FEATURETWOVENUE |
B. ONEWILL BE INTHE RESTAURANT MAINBLY FOR
DINNING PURPOSE AND FAMILIES.
C. OTHERWILL BE OUTDORE FORTHE COUSTMERSWHO
WANT SOMETHING NOT SO HEAVY LIKE LUNCH OR
DINNER.
D. THEREWILL BE CHAIRS PROVIDESAND ROOFWILL BW
INTHE STYLEOF HUTTO GIVRTHE RESTAURANT INTHE
INDIAN LOOKANDALSOTO DIFFERENTIATE FROM
OTHERS.
BY- AKHIESH BHARADWAJ
8. THE MENU
I. OUR RESTAURANT IS FOCUSED ON SERVINGTHE NEED OFTHE PEOPLE
OFTHE GONDA.
II. THERE WILL ALSO BE LITTLE BIT FLEXIBILITY INTHE MENU ATTHE
STARTING OFTHE RESTAURANT.
THE MANAGEMENT
I. ONE RESTAURANT MANAGER
II. COOK ACCORDINGTOTHE NEED AND DEMAND.
III. ONE SUPPY CHAIN AND INVENTORY MANAGER
IV. WAITERS ACCORDINGTOTHE NUMBER OFTABLES.
BY- AKHIESH BHARADWAJ
9. WE WILL PROVIDE FOLLOWING-
i. FAST FOODS AND NATURAL DRINKS.
ii. GAMING ZONE FOR CHILDERNS & STUDENTS.
iii. MOTIVATIONAL STAGE OR SEMENARS STAGES.
BY- AKHIESH BHARADWAJ
10. MARKET ANALYSIS
My business is based on a preconceived idea. For
market analysis I had taken the help of secondary
data available .
today in India the trend of specialty restaurants is
increasing .
Dinning experience.
Reasonable prices.
BY- AKHIESH BHARADWAJ
11. STRATEGY AND IMPLEMENTATION
WE INTENDTO SUCCEED BY GIVING PEOPLE A
COMBINATIONOF ECCILLENTAND INTERESTING FOOD IN
AN ENVIROMENT.
WE WILL FOCUS ON ESTABLISHINGA STRONG IDENTY IN
OUR COMMUNITYWITH A GRANDOPENING.
WE WILL CREATAN APPEALINGAND ENTERTAINING
ENVIROMENTWITH UN BEATABLE QUALITYAT AN
EXCEPTIONAL PRICE.
ALL MENU ITEMS ARE MODERATELY PRISE FORTHE AREA.
BY- AKHIESH BHARADWAJ
12. COMPATITSTIVE EDGE
COMPATITATIVE EDGEWILL BE.
i. AN EXTRARAORDINARY CONTEMPORARY
RESTAURANT DESINGN.
ii. INDIAN CLASSIC MENUWITH FEATURE MENU.
iii. CHIF/MANAGEMENT STOCK INCENTIVE
CAMPAINGN (I.E. “COMETOTOWN”
PROMOTION.
iv. EMPLOYEETRAINING .INCENTIVE AND
RETENTION PROGRAM.
BY- AKHIESH BHARADWAJ
13. MARKETING STRATEGY
MARKETING STRATEGY WILL BETO PROMOTE
OUR ELECTRICF FOOD, SUPERIOR SERVICE , AND
EXCITING CONCEPTS TO DRAW INTHE LOCAL
REPATE CUSTOMER MARKETING INTIATIVES
WILL CONCERNTRATE ONTHE FOLLOWING:-
BUILDING AND SIGNAGE.
COUSTMER SERVICE.
ADVERTISING & PROMOTION.
BY- AKHIESH BHARADWAJ
14. MARKETING PROGRAM
MEDIA MARKETING:-
i. BILLBOARD ADVIRTISMENT.
ii. DISTRIBUTIONOF PAMPHLETS
iii. ADVERTISMENT IN REGINAL NEWSPAPER
iv. ADVERTORIAL IN LOCAL NEWSCHANNEL.
v. SPONSORSHIP INTHE SCHOOL BUT NOT FORTHEN
1KM.
vi. BANNERSAND SMALL POSTER INTHE SECTOR.
BY- AKHIESH BHARADWAJ
16. FINANCIAL PLAN
Restaurant’s financial mode is based on a business concept to “Plan
for the Worst , but Manage for the Best.”
Restaurant’s financial plan will include:
Important Assumptions
Risk Analysis
Break Even Analysis
Profit and Loss Statement
Cash Flow statement
Balance Sheet
BY- AKHIESH BHARADWAJ
17. Important Assumptions
Economy
Business
Annul Growth Rate Percentage
Seasonal SalesVariance
Industry & Start-up
Pricing & Cost Control
Cost Control
Inventory turnover and Accounts Payable
BY- AKHIESH BHARADWAJ