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Cisco Marketing strategy and plans.
- 1. Marketing strategy and plans.
- 2. INTRODUCTION 1. Founded in 1984 by husband and wife team at Stanford University. 2. Worldwide leading supplier of net- working Equipments for the internet. 3. The logo represent the golden gate bridge of San Francisco.
- 5. TIMELINE Founded in 1984 $ 1 billion market capitalization First international office Integrated 49 companies into core business $500 billion market capitalization
- 6. Cisco as a brand Stock price of CISCO?
- 7. HOW?
- 8. Consumer markets • Acquisition of Linksys Home entertainment solutions • Wireless music play • Printing • Video Rebranding • To increase awareness among consumers • Increase overall value of CISCO
- 9. REBRANDING “THE HUMAN NETWORK” CONNECTING PEOPLE
- 10. • Revenue increases • Sales increase in both home and business use • 18th biggest brand
- 11. Connection with consumers!! CISCO CONNECTED SPORTS
- 12. ULTIMATE FAN EXPERIENCE Telepresence Digital Displays Connect to other games Order Food View local traffic HD flat screens through the stadiums What is the SCORE??
- 14. Cisco’s present day strategy Acquiring companies Entry into newer markets Increase internet traffic Increase demand of networking products Repercussion's???
- 16. To. To tackle the competition its advertising efforts include tapping into social media
- 18. Q1. How building brand in a business-to-business context differs from doing so in consumer markets? • Business-to business approach contains more direct approach through very specific channels of distribution • Business-to business centred around more personal relationships between partner companies • Consumer marketing targeted at all major demographic groups
- 19. SUMMARY • Cisco founded in 1984 • Due to low brand awareness people were not aware of cisco • Marketing strategy help to survive the internet bust. • Entry into consumer markets • Acquisitions to enter into new markets • Increase competition from companies like Microsoft, HP, IBM. • Using social media for advertising
- 20. CREDITS • http://www.slideshare.net/Cisco/for-about-cisco-pdf-615151/8 • http://www.istockphoto.com/ • http://www.cisco.com/ • https://images.google.com/
- 21. DISCLAMER Created by Aviral kotangle during marketing internship under guidance of Prof Sameer Mathur.