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NetWare 2012                                          Rome, August 23, 2012




     Keynote Speech
     Net Neutrality
     and Future Internet Models
                  Alessandro Bogliolo
                  DiSBeF – University of Urbino
                  NeuNet Cultural Association




                      alessandro.bogliolo@uniurb.it
NetWare 2012                                        Rome, August 23, 2012



                       Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                     Rome, August 23, 2012



   Ptolemaic view of the Internet
                                  Services/Contents
               OTT
                           SP


                                          Internet
               Operators
                           ISP




                                        Backhaul

                                         Access
               E-U




                                         Users

                                 alessandro.bogliolo@uniurb.it
NetWare 2012                                                                     Rome, August 23, 2012



   Copernican view of the Internet

                                                                IXP
                Internet



                                                                        Core
    Operators




                                                                          Backhaul


                                                                               Access

                            NTP                                           NTP
     Users




                                  CPE                              CPE
                           User                                                 SP

                                        alessandro.bogliolo@uniurb.it
NetWare 2012                                         Rome, August 23, 2012



   Protocol stack




                                               TCP

                                               IP




               alessandro.bogliolo@uniurb.it
NetWare 2012                                         Rome, August 23, 2012



   Protocol stack at work


       Host A      node1                    node2        Host B

     application                                       application
     transport                                          transport
      network                              network       network
        link        link                     link          link




                     alessandro.bogliolo@uniurb.it
NetWare 2012                                             Rome, August 23, 2012



   Design principles
   • Separation of concerns
       – The IP suite separates concerns into well-defined
         layers which allow designers to focus on one layer at
         the time
   • Best effort
       – The network makes its best effort to deliver packets,
         but it does not guarantee QoS
   • End-to-end
       – Services can be developed at the termination end
         points without involving intermediate nodes

                         alessandro.bogliolo@uniurb.it
NetWare 2012                                             Rome, August 23, 2012



   Quality of Services/Experience
   • Performance can be measured in terms of
       –   Bandwidth
       –   Latency
       –   Jitter
       –   Packet loss
   • QoS affects QoE
       – QoE requirements translate into QoS requirements
       – Best-effort networks do not guarantee QoS, unless
         they are over-provisioned
       – Networks are usually under-provisioned

                         alessandro.bogliolo@uniurb.it
NetWare 2012                                        Rome, August 23, 2012



                       Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                                 Rome, August 23, 2012



   Definitions of Net Neutrality
   •   “Network neutrality is best defined as a network design principle. The idea is that a
       maximally useful public information network aspires to treat all content, sites, and
       platforms equally”
                                                                                  [Tim Wu, 2003]
   •   “If I pay to connect to the Net with a given quality of service, and you pay to connect
       to the net with the same or higher quality of service, then you and I can communicate
       across the net, with that quality and quantity of service.”
                                                                          [Tim Berners Lee, 2006]
   •   “the fundamental concern is that the provider of broadband service not be able to
       take advantage of that to act in an anticompetitive fashion against others that are
       trying to provide competitive applications using the same broadband facilities.”
                                                                               [Vinton Cerf, 2009]
   •   What constitutes network neutrality? Several definitions are in current use:
        – The ability of all Internet users to access the content or applications of their
          choice.
        – Assurance that all traffic on the Internet is treated equally, whatever its source,
          content or destination.
        – Absence of unreasonable discrimination on the part of network operators in
          transmitting Internet traffic.
                                                      [EC, 2011. IP/A/IMCO/ST/2011-02 PE457.369]



                                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                    Rome, August 23, 2012



   Forms of Neutrality
   • Network (Access, Transport)
         – Non-discrimination
   • Economic
         – Competition, Innovation
   • Social (Digital inclusion)
         – Infrastructural
         – Cultural
         – Socio-economic
   • Technological
         – Access technologies, Devices
   • Applications/services
         – Online communities, Search engines, Aggregators, …
   • Address
         – IPv4 (7 per square Km) vs IPv6 (655 x 1021 per square Km)
   • ,
                                alessandro.bogliolo@uniurb.it
NetWare 2012                                        Rome, August 23, 2012



                       Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                 Rome, August 23, 2012



   The origins of the debate (1)
   •       Scarcity as a matter of fact
       •       Under-provisioning as a design principle
       •       Exponential growth of traffic
       •       Lack of sufficient resources
   •       Traffic management as a counter measure
       •       Prioritization
       •       Traffic shaping
       •       Throttling
       •       …


                             alessandro.bogliolo@uniurb.it
NetWare 2012                                                 Rome, August 23, 2012



   The origins of the debate (2)
   •       OTT preassure
       •       Bandwidth hungry contents/applications
       •       Bandwidth unaware usage practices
       •       Lack of price signals for operators
       •       OTT services competing with legacy TLC services
   •       Traffic management as a counter measure
       •       Blocking
       •       Degradation
       •       …


                             alessandro.bogliolo@uniurb.it
NetWare 2012                                                Rome, August 23, 2012



   The origins of the debate (3)
   •       Convergence over IP
       •       Economy of scope
       •       Instant messaging, Voice, Video
       •       QoE requirements
       •       QoS constraints
   •       Traffic management as a counter measure
       •       Prioritization
       •       Bandwidth reservation
       •       …


                            alessandro.bogliolo@uniurb.it
NetWare 2012                                                Rome, August 23, 2012



   The origins of the debate (4)
   •       Connected devices
       •       Bandwidth hungry “smart” devices
               Smart phones, smart TV, …
       •       Ubiquitous computing
               Residential, nomadic, mobile
       •       Demand for mobile data traffic
   •       Data tariffs as a counter measure
       •       Lack of transparency
       •       Information asymmetry



                            alessandro.bogliolo@uniurb.it
NetWare 2012                                                  Rome, August 23, 2012



   Evidences of violations (e.g.)
   •    At least 20% of mobile users in Europe experience
        some form of restriction on their ability to access VOIP
        services
                                                             [BEREC, 2012]
   •    The South Korea Communications Commission said
        that it will let mobile operators charge users extra fees
        for VOIP applications or block their use entirely
                                                  [Yweon Kang, July 2, 2012]
   •    KT throttles „data-hungry‟ Samsung smart TVs,
        although Korea has the best broadband network
                                                         [February 10, 2012]


                         alessandro.bogliolo@uniurb.it
NetWare 2012                                                                       Rome, August 23, 2012



   Public consultations
   •    “… FCC to give interested persons an opportunity to participate in the
        rule making through submission of …”
                                                                 [United States Code, Title 5, 553 (c)]
   •    “… EC to carry out borad consultations with parties concerned in order to
        ensure that the Union‟s actions are coherent and transparent.”
                                                                          [Treaty of Lisbon, Art 8(B)(3)]
   •    In 2009 the FCC launches a “Notice of proposed rulemaking” for
        “Preserving the Open Internet Broadband Industry Practice”
                                                                                           [FCC 09-93]
   •    In 2010 EC launches a “Consultation on Net Neutrality”.
        “I am committed to keeping the Internet open and neutral. Consumers should be able to
        access the content they want. Content providers and operators should have the right
        incentives to keep innovating. But traffic management and net neutrality are highly complex
        issues. I do not assume that one approach or another should prevail. We need input from all
        sides so we can examine all the issues carefully, in a very objective way, strike the right
        balance between all the interests involved and work out what new measures, if any, may be
        needed.”
                                                                               [Neelie Kroes, June 2010]
   •    Between 2010 and 2011 public consultations on Net Neutrality are
        launched by the national authorities in many member states



                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                            Rome, August 23, 2012



   Interests involved
   • Net Neutrality
      Liberty, Fundamental rights (free speech, freedom of
      expression, information, self-determination, …),
      Innovation, Consumer protection (transparency, choice),
      Competition, …
   • Potentially conflicting interests
      Convergence over IP, Optimization, Profit, Revenue
      sharing, Return of investments, Digital inclusion,
      Security, Privacy, Legality, …



                        alessandro.bogliolo@uniurb.it
NetWare 2012                                            Rome, August 23, 2012



   Stakeholders
   • Internet supply chain players
      Operators/ISPs, Suppliers of net equipment,
      Manufacturers of handsets (smart phones),
      Governments/Authorities, Media organization,
      Application/Content providers
   • Others
      NGOs, Industry/Social/Consumer organizations,
      Academics, Individuals, Political parties, Other
      companies



                        alessandro.bogliolo@uniurb.it
NetWare 2012                                              Rome, August 23, 2012



   Positions
   • FCC has adopted three basic open Internet
     rules:
       – Transparency.
       – No blocking.
       – No unreasonable discrimination.

   • EC (report on public consultation), 2011.
       –   Traffic management cannot be avoided
       –   New business models should be explored
       –   No significant risks/evidences of violations
       –   Choice, transparency, and switching to be guaranteed
       –   Monitoring and self regulation

                          alessandro.bogliolo@uniurb.it
NetWare 2012                                                Rome, August 23, 2012



   Universal service
   • A service guaranteed by the government to all end
     users, regardless of their geographical location, at
     reasonable quality and reliability, and at affordable prices
     that does not depend on the location.

   • Internet access as a Universal service
       – US Telecommunication Act of 1996 (baseline level of service)
       – Directive 2002/22/EC as amended by 2009/136/EC
   • Internet access and human rights
       – “The Internet in not a human right”
                                                      [Vinton Cerf, 2012]
       – “The promotion, protection and enjoyment of human rights on the
         Internet”
                               [UN Human Rights Council, 29 June 2012]


                            alessandro.bogliolo@uniurb.it
NetWare 2012                                            Rome, August 23, 2012



   Open issues
   • Definition of baseline level of service
   • Exact meaning of fuzzy terms:
       – “reasonable”, “affordable”, “baseline”
   • Information asymmetry
   • Metrics
       – e.g. Contribution to congestion [Bob Briscoe, 2011]
   • Monitoring tools


                        alessandro.bogliolo@uniurb.it
NetWare 2012                                        Rome, August 23, 2012



                       Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                                Rome, August 23, 2012



   5-Stage Internet Value Chain


                1          2            3         4          5
               Contents   OTT         Support
                                                 Transport   CPE     User
               Apps       Services    Tech




                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                                                   Rome, August 23, 2012



   7-Stage Internet Value Chain


                1          2          3          4         5          6        7
               Contents   OTT        Support   Internet              Access
                                                          Services             CPE   User
               Apps       Services   Tech      Core                  Network




                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                                                   Rome, August 23, 2012



 Money flows: who pays for traffic

                                                     operator


                1          2          3          4         5          6        7
               Contents   OTT        Support   Internet              Access
                                                          Services             CPE   User
               Apps       Services   Tech      Core                  Network




                          Ads                     Public fundings




                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                                                      Rome, August 23, 2012


   Imbalance of capitalization
   (2004-2010)
                                       Operators against OTTs
                                                            operator


                 1         2            3         4            5         6         7
                Contents   OTT         Support   Internet     Managed    Access           User
                                                                                   CPE
                Apps       Services    Tech      Core         Services   Network


Content right owners                  2x                    2x
against Google


                     4x
                               Lack of cost signals
                                                                         5x
                                       alessandro.bogliolo@uniurb.it
NetWare 2012                                                          Rome, August 23, 2012



   Two-sided market model
                                Contents                             Network effect
                                Services
               Added value                             Added value
                   of extra                            of extra
                  contents
                                Platform               consumers


                              Consumers

  • Rationale for net neutrality regulations in
    specific parameter ranges
  • Two-sided price/cost can increase total surplus


                              alessandro.bogliolo@uniurb.it
NetWare 2012                                           Rome, August 23, 2012


   Price-Quantity Equilibrium
   (in a competitive market)


          Collective
            welfare




                       alessandro.bogliolo@uniurb.it
NetWare 2012                                                         Rome, August 23, 2012



   Effect of Monopoly


               Loss of
    collective welfare
    Higher price
                    M




                                   M
                         Reduced penetration




                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                             Rome, August 23, 2012



   Effect of a Hidden Base Good



                                   Cost of base good


              Loss of
    collective welfare




                         Reduced penetration




                         alessandro.bogliolo@uniurb.it
NetWare 2012                                                Rome, August 23, 2012



   Broadband market

                                                         Gross access supply


                                                         Bandwidth supply
                                Cost of infrastructure


              Loss of
    collective welfare
                                                         Broadband demand




                         Reduced penetration




                         alessandro.bogliolo@uniurb.it
NetWare 2012                                              Rome, August 23, 2012



   Dominant business models
   •   Vertical integration
   •   Bundled services
   •   Flat-fee offers
   •   One-sided price model (0-price to OTT)
   •   Consequences:
       –   Misalignment between cost and price models
       –   Lack of price/cost signals
       –   Lack of investments
       –   Lack of traffic awareness (e.g. cloud computing)

                          alessandro.bogliolo@uniurb.it
NetWare 2012                                          Rome, August 23, 2012



   How to provide price signals
   • Increase flat fee rates
       – Higher access barrier
       – Unfair policy
   • Pay per use
       – Information asymmetry
       – Deterrent to use online services
   • Charge OTTs
       – Neutrality issues
       – Barrier to entry

                      alessandro.bogliolo@uniurb.it
NetWare 2012                                          Rome, August 23, 2012



   Emerging business models
   • Kindle 3G
       – Always connected device devoted to a vertical
         application
   • Verizon “Toll-free data”
       – Called-party-pays model
   • In-app purchase + virtual currency
       – Contents and apps as merchandising
         platforms to sell something else


                      alessandro.bogliolo@uniurb.it
NetWare 2012                                        Rome, August 23, 2012



                       Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                    alessandro.bogliolo@uniurb.it
NetWare 2012                                                      Rome, August 23, 2012



   EC position
   •    Adequacy of existing directives
       –       Choice [Art. 8 of Framework Directive]
       –       Transparency [Artt. 20-21 of USD]
       –       QoS [Art. 22(3) of USD]
       –       Switching [Art. 30 of USD]
       –       E-privacy [Art. 5 of ePrivacy Directive]
   •    Why to take actions now
       –       Evidence from BEREC of NN violations
       –       Risk of fragmentation
       –       Need of investors for regulatory certainty
                                                        [Vesa Terava, June 2012]

                             alessandro.bogliolo@uniurb.it
NetWare 2012                                                         Rome, August 23, 2012



   Policy maker interventions
   •       Specific EC directives

   •       Necessary and proportionate actions taken by local
           authorities
       –       Decisions to be taken case-by-case
             •    Significant market power
             •    Vertical integration
                                                                   [Paolo Alagia, 2012]
   •       When to take actions
       –       Transparency  ex-ante
       –       Anti-competitive behavior  ex-post
       –       Pricing  wait and see
       –       Degradation  wait and see
       –       Liability  ex-ante
       –       Blocking cyber crimes  ex-post (without waiting for lawsuite)
                                                                 [Pietro Crocioni, 2011]


                                 alessandro.bogliolo@uniurb.it
NetWare 2012                                                Rome, August 23, 2012



   Early actions… and reactions
   • June 2011, Dutch provision on net neutrality
       – ISPs do not hinder or slow down traffic unless it is necessary …
       – ISPs notify endusers to òet them terminate infractions before
         disconnecting them
       – ISPs do not make price dependent on services
       – Minimum quality of service
   • July 2011, higher data tariffs announced by KPN in the
     Netherlands
   • October 2011, Dutch Net Neutrality rules criticized by
     Neelie Kroes:
       – “acting quickly and without reflection can be counterproductive“
       – "requiring operators to provide only 'full internet' could kill
         innovative new offers".
   • June 2012, EC to take actions on Net Neutrality

                            alessandro.bogliolo@uniurb.it
NetWare 2012                                                         Rome, August 23, 2012



  Digital Agenda 2020 objectives
    Digital Agenda 2020 targets        Hard-to-bridge
    -100% 30Mbps coverage              infrastructural digital divide
    -50% 100Mbps take-up
                                               ISOQUANT




                                                                 No infrastructural
                                                                 digital divide

                                           Analysys Mason
                                           (TI and Telefonica)
                                           June 2012




                           alessandro.bogliolo@uniurb.it
NetWare 2012                                       Rome, August 23, 2012



                      Outline
   1.   The Network
   2.   The Net Neutrality Principle
   3.   The Net Neutrality Debate
   4.   The Internet Value Chain
   5.   Policy making
   6.   Viable Future Internet Models



                   alessandro.bogliolo@uniurb.it
NetWare 2012                                                                     Rome, August 23, 2012


 Fairness for growth



               1          2           3          4          5          6         7
               Contents   OTT         Support   Internet    Managed    Access             User
                                                                                 CPE
               Apps       Services    Tech      Core        Services   Network


                                     2x                    2x

                   4x
                                                                       5x
                                                                                       [Bogliolo, 2012]


                                      alessandro.bogliolo@uniurb.it
NetWare 2012                                                                           Rome, August 23, 2012



   Service-based model

                               (a)                               (a)

                1          2         3           4           5           6         7
               Contents   OTT        Support     Internet                Access            User
                                                 Core       Services               CPE
               Apps       Services   Tech                                Network



                               (b)                (c)            (b)      (c)
                                               public                  public
                          ads                               ads
                                               funds                   funds




                                     alessandro.bogliolo@uniurb.it
NetWare 2012                                                                           Rome, August 23, 2012



 User-centricity
    Consumer
                      1          2            3          4            5            6
                     Contents   OTT         Support     Internet                 Access
                                                                     Services                CPE      User
                     Apps       Services    Tech        Core                     Network



    Prosumer           1          2            3          4            5           6           7
                     Contents    OTT         Support     Internet                 Access              E-U
                                                                      Services                UCN
                     Apps        Services    Tech        Core                     Network


                                                                                 [ULOOP consortium, 2012]
    Value
                          2           1            3          4            5           6
                     OTT        Contents    Support    Internet     Services     Access     Time
               Ads              Apps        Tech                                 Network    Attention User
                     Services                          Core




                                      alessandro.bogliolo@uniurb.it
NetWare 2012                                                            Rome, August 23, 2012



   4-lane model
                                             Net Neutrality
                                                                        Trial / Free
                  Legacy/New                                            Limited / Vertical
                    services             OTT              Internet
                        $                    $                              $
       Service                                                                  Service




                                                                        Other
                                     Optimized                 Best
       specific      QoS                                                        specific
                                      delivery                 effort
       models                                                                   models




                                         end-users
                                                                   $        $
                    Saturation     Smooth
                                   degradation
                               alessandro.bogliolo@uniurb.it

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Net Neutrality and Future Internet Models

  • 1. NetWare 2012 Rome, August 23, 2012 Keynote Speech Net Neutrality and Future Internet Models Alessandro Bogliolo DiSBeF – University of Urbino NeuNet Cultural Association alessandro.bogliolo@uniurb.it
  • 2. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 3. NetWare 2012 Rome, August 23, 2012 Ptolemaic view of the Internet Services/Contents OTT SP Internet Operators ISP Backhaul Access E-U Users alessandro.bogliolo@uniurb.it
  • 4. NetWare 2012 Rome, August 23, 2012 Copernican view of the Internet IXP Internet Core Operators Backhaul Access NTP NTP Users CPE CPE User SP alessandro.bogliolo@uniurb.it
  • 5. NetWare 2012 Rome, August 23, 2012 Protocol stack TCP IP alessandro.bogliolo@uniurb.it
  • 6. NetWare 2012 Rome, August 23, 2012 Protocol stack at work Host A node1 node2 Host B application application transport transport network network network link link link link alessandro.bogliolo@uniurb.it
  • 7. NetWare 2012 Rome, August 23, 2012 Design principles • Separation of concerns – The IP suite separates concerns into well-defined layers which allow designers to focus on one layer at the time • Best effort – The network makes its best effort to deliver packets, but it does not guarantee QoS • End-to-end – Services can be developed at the termination end points without involving intermediate nodes alessandro.bogliolo@uniurb.it
  • 8. NetWare 2012 Rome, August 23, 2012 Quality of Services/Experience • Performance can be measured in terms of – Bandwidth – Latency – Jitter – Packet loss • QoS affects QoE – QoE requirements translate into QoS requirements – Best-effort networks do not guarantee QoS, unless they are over-provisioned – Networks are usually under-provisioned alessandro.bogliolo@uniurb.it
  • 9. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 10. NetWare 2012 Rome, August 23, 2012 Definitions of Net Neutrality • “Network neutrality is best defined as a network design principle. The idea is that a maximally useful public information network aspires to treat all content, sites, and platforms equally” [Tim Wu, 2003] • “If I pay to connect to the Net with a given quality of service, and you pay to connect to the net with the same or higher quality of service, then you and I can communicate across the net, with that quality and quantity of service.” [Tim Berners Lee, 2006] • “the fundamental concern is that the provider of broadband service not be able to take advantage of that to act in an anticompetitive fashion against others that are trying to provide competitive applications using the same broadband facilities.” [Vinton Cerf, 2009] • What constitutes network neutrality? Several definitions are in current use: – The ability of all Internet users to access the content or applications of their choice. – Assurance that all traffic on the Internet is treated equally, whatever its source, content or destination. – Absence of unreasonable discrimination on the part of network operators in transmitting Internet traffic. [EC, 2011. IP/A/IMCO/ST/2011-02 PE457.369] alessandro.bogliolo@uniurb.it
  • 11. NetWare 2012 Rome, August 23, 2012 Forms of Neutrality • Network (Access, Transport) – Non-discrimination • Economic – Competition, Innovation • Social (Digital inclusion) – Infrastructural – Cultural – Socio-economic • Technological – Access technologies, Devices • Applications/services – Online communities, Search engines, Aggregators, … • Address – IPv4 (7 per square Km) vs IPv6 (655 x 1021 per square Km) • , alessandro.bogliolo@uniurb.it
  • 12. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 13. NetWare 2012 Rome, August 23, 2012 The origins of the debate (1) • Scarcity as a matter of fact • Under-provisioning as a design principle • Exponential growth of traffic • Lack of sufficient resources • Traffic management as a counter measure • Prioritization • Traffic shaping • Throttling • … alessandro.bogliolo@uniurb.it
  • 14. NetWare 2012 Rome, August 23, 2012 The origins of the debate (2) • OTT preassure • Bandwidth hungry contents/applications • Bandwidth unaware usage practices • Lack of price signals for operators • OTT services competing with legacy TLC services • Traffic management as a counter measure • Blocking • Degradation • … alessandro.bogliolo@uniurb.it
  • 15. NetWare 2012 Rome, August 23, 2012 The origins of the debate (3) • Convergence over IP • Economy of scope • Instant messaging, Voice, Video • QoE requirements • QoS constraints • Traffic management as a counter measure • Prioritization • Bandwidth reservation • … alessandro.bogliolo@uniurb.it
  • 16. NetWare 2012 Rome, August 23, 2012 The origins of the debate (4) • Connected devices • Bandwidth hungry “smart” devices Smart phones, smart TV, … • Ubiquitous computing Residential, nomadic, mobile • Demand for mobile data traffic • Data tariffs as a counter measure • Lack of transparency • Information asymmetry alessandro.bogliolo@uniurb.it
  • 17. NetWare 2012 Rome, August 23, 2012 Evidences of violations (e.g.) • At least 20% of mobile users in Europe experience some form of restriction on their ability to access VOIP services [BEREC, 2012] • The South Korea Communications Commission said that it will let mobile operators charge users extra fees for VOIP applications or block their use entirely [Yweon Kang, July 2, 2012] • KT throttles „data-hungry‟ Samsung smart TVs, although Korea has the best broadband network [February 10, 2012] alessandro.bogliolo@uniurb.it
  • 18. NetWare 2012 Rome, August 23, 2012 Public consultations • “… FCC to give interested persons an opportunity to participate in the rule making through submission of …” [United States Code, Title 5, 553 (c)] • “… EC to carry out borad consultations with parties concerned in order to ensure that the Union‟s actions are coherent and transparent.” [Treaty of Lisbon, Art 8(B)(3)] • In 2009 the FCC launches a “Notice of proposed rulemaking” for “Preserving the Open Internet Broadband Industry Practice” [FCC 09-93] • In 2010 EC launches a “Consultation on Net Neutrality”. “I am committed to keeping the Internet open and neutral. Consumers should be able to access the content they want. Content providers and operators should have the right incentives to keep innovating. But traffic management and net neutrality are highly complex issues. I do not assume that one approach or another should prevail. We need input from all sides so we can examine all the issues carefully, in a very objective way, strike the right balance between all the interests involved and work out what new measures, if any, may be needed.” [Neelie Kroes, June 2010] • Between 2010 and 2011 public consultations on Net Neutrality are launched by the national authorities in many member states alessandro.bogliolo@uniurb.it
  • 19. NetWare 2012 Rome, August 23, 2012 Interests involved • Net Neutrality Liberty, Fundamental rights (free speech, freedom of expression, information, self-determination, …), Innovation, Consumer protection (transparency, choice), Competition, … • Potentially conflicting interests Convergence over IP, Optimization, Profit, Revenue sharing, Return of investments, Digital inclusion, Security, Privacy, Legality, … alessandro.bogliolo@uniurb.it
  • 20. NetWare 2012 Rome, August 23, 2012 Stakeholders • Internet supply chain players Operators/ISPs, Suppliers of net equipment, Manufacturers of handsets (smart phones), Governments/Authorities, Media organization, Application/Content providers • Others NGOs, Industry/Social/Consumer organizations, Academics, Individuals, Political parties, Other companies alessandro.bogliolo@uniurb.it
  • 21. NetWare 2012 Rome, August 23, 2012 Positions • FCC has adopted three basic open Internet rules: – Transparency. – No blocking. – No unreasonable discrimination. • EC (report on public consultation), 2011. – Traffic management cannot be avoided – New business models should be explored – No significant risks/evidences of violations – Choice, transparency, and switching to be guaranteed – Monitoring and self regulation alessandro.bogliolo@uniurb.it
  • 22. NetWare 2012 Rome, August 23, 2012 Universal service • A service guaranteed by the government to all end users, regardless of their geographical location, at reasonable quality and reliability, and at affordable prices that does not depend on the location. • Internet access as a Universal service – US Telecommunication Act of 1996 (baseline level of service) – Directive 2002/22/EC as amended by 2009/136/EC • Internet access and human rights – “The Internet in not a human right” [Vinton Cerf, 2012] – “The promotion, protection and enjoyment of human rights on the Internet” [UN Human Rights Council, 29 June 2012] alessandro.bogliolo@uniurb.it
  • 23. NetWare 2012 Rome, August 23, 2012 Open issues • Definition of baseline level of service • Exact meaning of fuzzy terms: – “reasonable”, “affordable”, “baseline” • Information asymmetry • Metrics – e.g. Contribution to congestion [Bob Briscoe, 2011] • Monitoring tools alessandro.bogliolo@uniurb.it
  • 24. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 25. NetWare 2012 Rome, August 23, 2012 5-Stage Internet Value Chain 1 2 3 4 5 Contents OTT Support Transport CPE User Apps Services Tech alessandro.bogliolo@uniurb.it
  • 26. NetWare 2012 Rome, August 23, 2012 7-Stage Internet Value Chain 1 2 3 4 5 6 7 Contents OTT Support Internet Access Services CPE User Apps Services Tech Core Network alessandro.bogliolo@uniurb.it
  • 27. NetWare 2012 Rome, August 23, 2012 Money flows: who pays for traffic operator 1 2 3 4 5 6 7 Contents OTT Support Internet Access Services CPE User Apps Services Tech Core Network Ads Public fundings alessandro.bogliolo@uniurb.it
  • 28. NetWare 2012 Rome, August 23, 2012 Imbalance of capitalization (2004-2010) Operators against OTTs operator 1 2 3 4 5 6 7 Contents OTT Support Internet Managed Access User CPE Apps Services Tech Core Services Network Content right owners 2x 2x against Google 4x Lack of cost signals 5x alessandro.bogliolo@uniurb.it
  • 29. NetWare 2012 Rome, August 23, 2012 Two-sided market model Contents Network effect Services Added value Added value of extra of extra contents Platform consumers Consumers • Rationale for net neutrality regulations in specific parameter ranges • Two-sided price/cost can increase total surplus alessandro.bogliolo@uniurb.it
  • 30. NetWare 2012 Rome, August 23, 2012 Price-Quantity Equilibrium (in a competitive market) Collective welfare alessandro.bogliolo@uniurb.it
  • 31. NetWare 2012 Rome, August 23, 2012 Effect of Monopoly Loss of collective welfare Higher price M M Reduced penetration alessandro.bogliolo@uniurb.it
  • 32. NetWare 2012 Rome, August 23, 2012 Effect of a Hidden Base Good Cost of base good Loss of collective welfare Reduced penetration alessandro.bogliolo@uniurb.it
  • 33. NetWare 2012 Rome, August 23, 2012 Broadband market Gross access supply Bandwidth supply Cost of infrastructure Loss of collective welfare Broadband demand Reduced penetration alessandro.bogliolo@uniurb.it
  • 34. NetWare 2012 Rome, August 23, 2012 Dominant business models • Vertical integration • Bundled services • Flat-fee offers • One-sided price model (0-price to OTT) • Consequences: – Misalignment between cost and price models – Lack of price/cost signals – Lack of investments – Lack of traffic awareness (e.g. cloud computing) alessandro.bogliolo@uniurb.it
  • 35. NetWare 2012 Rome, August 23, 2012 How to provide price signals • Increase flat fee rates – Higher access barrier – Unfair policy • Pay per use – Information asymmetry – Deterrent to use online services • Charge OTTs – Neutrality issues – Barrier to entry alessandro.bogliolo@uniurb.it
  • 36. NetWare 2012 Rome, August 23, 2012 Emerging business models • Kindle 3G – Always connected device devoted to a vertical application • Verizon “Toll-free data” – Called-party-pays model • In-app purchase + virtual currency – Contents and apps as merchandising platforms to sell something else alessandro.bogliolo@uniurb.it
  • 37. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 38. NetWare 2012 Rome, August 23, 2012 EC position • Adequacy of existing directives – Choice [Art. 8 of Framework Directive] – Transparency [Artt. 20-21 of USD] – QoS [Art. 22(3) of USD] – Switching [Art. 30 of USD] – E-privacy [Art. 5 of ePrivacy Directive] • Why to take actions now – Evidence from BEREC of NN violations – Risk of fragmentation – Need of investors for regulatory certainty [Vesa Terava, June 2012] alessandro.bogliolo@uniurb.it
  • 39. NetWare 2012 Rome, August 23, 2012 Policy maker interventions • Specific EC directives • Necessary and proportionate actions taken by local authorities – Decisions to be taken case-by-case • Significant market power • Vertical integration [Paolo Alagia, 2012] • When to take actions – Transparency  ex-ante – Anti-competitive behavior  ex-post – Pricing  wait and see – Degradation  wait and see – Liability  ex-ante – Blocking cyber crimes  ex-post (without waiting for lawsuite) [Pietro Crocioni, 2011] alessandro.bogliolo@uniurb.it
  • 40. NetWare 2012 Rome, August 23, 2012 Early actions… and reactions • June 2011, Dutch provision on net neutrality – ISPs do not hinder or slow down traffic unless it is necessary … – ISPs notify endusers to òet them terminate infractions before disconnecting them – ISPs do not make price dependent on services – Minimum quality of service • July 2011, higher data tariffs announced by KPN in the Netherlands • October 2011, Dutch Net Neutrality rules criticized by Neelie Kroes: – “acting quickly and without reflection can be counterproductive“ – "requiring operators to provide only 'full internet' could kill innovative new offers". • June 2012, EC to take actions on Net Neutrality alessandro.bogliolo@uniurb.it
  • 41. NetWare 2012 Rome, August 23, 2012 Digital Agenda 2020 objectives Digital Agenda 2020 targets Hard-to-bridge -100% 30Mbps coverage infrastructural digital divide -50% 100Mbps take-up ISOQUANT No infrastructural digital divide Analysys Mason (TI and Telefonica) June 2012 alessandro.bogliolo@uniurb.it
  • 42. NetWare 2012 Rome, August 23, 2012 Outline 1. The Network 2. The Net Neutrality Principle 3. The Net Neutrality Debate 4. The Internet Value Chain 5. Policy making 6. Viable Future Internet Models alessandro.bogliolo@uniurb.it
  • 43. NetWare 2012 Rome, August 23, 2012 Fairness for growth 1 2 3 4 5 6 7 Contents OTT Support Internet Managed Access User CPE Apps Services Tech Core Services Network 2x 2x 4x 5x [Bogliolo, 2012] alessandro.bogliolo@uniurb.it
  • 44. NetWare 2012 Rome, August 23, 2012 Service-based model (a) (a) 1 2 3 4 5 6 7 Contents OTT Support Internet Access User Core Services CPE Apps Services Tech Network (b) (c) (b) (c) public public ads ads funds funds alessandro.bogliolo@uniurb.it
  • 45. NetWare 2012 Rome, August 23, 2012 User-centricity Consumer 1 2 3 4 5 6 Contents OTT Support Internet Access Services CPE User Apps Services Tech Core Network Prosumer 1 2 3 4 5 6 7 Contents OTT Support Internet Access E-U Services UCN Apps Services Tech Core Network [ULOOP consortium, 2012] Value 2 1 3 4 5 6 OTT Contents Support Internet Services Access Time Ads Apps Tech Network Attention User Services Core alessandro.bogliolo@uniurb.it
  • 46. NetWare 2012 Rome, August 23, 2012 4-lane model Net Neutrality Trial / Free Legacy/New Limited / Vertical services OTT Internet $ $ $ Service Service Other Optimized Best specific QoS specific delivery effort models models end-users $ $ Saturation Smooth degradation alessandro.bogliolo@uniurb.it