1. MUSIC MAGAZINES
Charlotte Chambers

2. Music magazines are everywhere.
With a growing database for the
amount of magazines published it
comes to question what is the fate
of magazines in society?

3. Magazines started initially as
Newspapers.

4. Newspapers started initially as
information based.

5. Newspapers started to incorporate
things to grab a readers attention,
be that through politics and
statistics or journals and reviews.

6. Popular magazines are made up
primarily of

7. GOSSIP

8. and

9. PERSONAL OPINIONS

10. I think personally that if magazines
(particularly mainstream ones) keep on
producing what they are now, then they are
going to be full of nothing but personal
opinions.

11. Jason Dojc said
“Magazines are curators of content of
a particular taste and point of view”
and I agree completely.

12. With music magazines everything they
contain is based upon what an individual
thinks and whether others either do or
don’t support them.

14. Both of these bands have
websites
BUT

17. The articles that they publish in
magazines can be found within
seconds on the internet

20. Technology is eradicating the need
for books, magazines and anything
like that.

21. ADD ADVERT ABOUT KINDLE OFF
YOUTUBE

22. People are more likely to peruse
media on the internet and other
media platforms rather than
magazines etc’ and this is cancelling
out the need for people to actually
go and buy a magazine about the
subject.

23. In some cases I think that they do
have a chance to hold a productive
future as a magazine and an internet
product, because some people like
to actually have a ‘solid’ copy and
read.

24. PICTURES OF JULIE READING A BOOK

25. However for this to work and keep
both in business I think that there
needs to be limits on what is
published online for free public
viewing because if everything is
online then there will actually be no
need for magazines at all.

27. People want to get the information
they want as quickly as possible

28. The internet provides that.

29. They don’t really have much more of
a future unless they start making the
items available in a magazine, not
available on the internet.

30. People now are more likely to look something
up on their phones and on computers using
the internet, rather than searching and trying
to find the correct magazines or book that
holds the information they’re looking for.

31. It’s a fact that people are set in their ways of
buying the magazine that they like and read,
but that can easily ‘die’ out with the younger
generations being used to just finding
everything that they want online.

32. People like that a magazine can be seen to have reliable
information, but just as the information that is solid in
newspapers has declined over the years, so is what’s written
in Magazines. The fact that they can be found online is one
thing, but people can also compare with the views that other
people have as well online still without having to pay any
money.

33. IPC have over 60 wholesalers (companies selling goods in
large quantities) and it’s them who distribute magazines to
cover the 55,000 places that sell magazines in the United
Kingdom. Because the wholesalers that they use are always
open, every day, every week, every month, of every year they
are the quickest way of getting magazines to where they need
to be.

35. This clearly presents the fact that people
enjoy advertising when reading magazines as
apposed to when they’re online.

37. This means that magazines are the ideal
place to advertise a product whether to
mainstreamers, aspirers or any other
particular audience.

38. Adverts can target a specific audience wen being published in a
magazines whereas online they can’t always get their adverts to
the people that they want. Magazines are specific and it’s been
proved that people somewhat enjoy the adverts they read in
their magazines: because they’re targeted specifically and it’s
what the consumer wants.

40. If people can’t advertise in magazines
then they will have significant trouble
in being able to easily advertise to
their target audience.

41. People trust advertising in magazines.

42. Advertising has no ‘safe’ future
without magazines because it’s the
place people think that they actually
belong.

43. Advertising relies on the magazine industry to
not only make sure that their target market
receive their advertisements, but also to
ensure to ensure that they are ‘enjoyed’ by
their target market.