1. Prime Partnership
Opportunity for 3-stars hotels
Final presentation of Opportunity Execution Project

2. Fundamental Problem
• significant costs for hotel maintaining and developing
HOTELS • weak brand awareness
• high customer acquisition costs
• no access to best practice sharing
• high procurement prices
• decentralized contract management
CORPORATE • attractive volume pricing
CUSTOMERS • unable to find reliable hotel chain in mid-price segment
• approach varies for different hotels
• level of services doesn’t meet expectations
CLIENTS • no loyalty programs
• too complicated booking
• poor service for high price
Venture Lab 2012 Prime Partnership Team

3. Product
Our product is complex of services for development and management for 3-star
hotel chain under the famous brand, in order to increase the popularity, income
and keep complete economic and financial independence. In exchange for
partnership contributions and high quality standards.
• reservation Web system
• 24x7 call center;
• cooperation with the largest
• participation in exhibitions and
GDSs;
fairs;
• active marketing promotion;
• exchange of experiences and
• joint procurement;
best practices;
• recruitment services;
• business activities with corporate
• training programs and staff
clients;
development;
• online booking through popular
• auditing and consulting of
services;
standards compliance;
• intranet access to customer
• implementation and
databases, standards, advertising
optimization of business
and marketing materials, etc.
processes;
Venture Lab 2012 Prime Partnership Team

4. About our team
Aleksandr Kirpichov Sergey Shanin
• Team Leader, executive in sales, 10+ years • PMP, project manager, 5 years
experience in own and partners large Retail
chain management and development
experience in risk management, team
building, stakeholders negotiations
Borys Baturynets Karyna Kirpichova
• LL.M., attorney-at-law. 10 years practice in • marketing manager, 10+ years
corporate law and dispute resolution
experience in marketing and
distribution, brand development
Prime Partnership Team
• We met each other after the 1st phase of “Venture Lab” during the
search of appropriate teammates for main project.
• All of us participated several face-2-face meeting and carried on an
online negotiations with another active members of “Venture lab”
project. Finally when we understood that we have challenging idea
for main project and we could enjoy working with each other, “Prime
Partnership” team was created.
• Our team consists of four motivated and result-oriented teammates
with balanced skills set and ambitions to be in the TOP teams.
Venture Lab 2012 Prime Partnership Team

5. Business model
Value Propositions Revenue Streams
Customer
Segments • This is convenient and • Royalty
successful brand for 3-star • Partner’s
• hoteliers or owners hotels. Main features are commissions
of hotel business dynamic growth, high level • Advertisement
• guests of the hotel of service, advanced model • Audit, consulting,
chain of communication, trainings services
• Corporate customers technology and hotel chain fees
franchise.
• Value added services
to franchisees
Venture Lab 2012 Prime Partnership Team

6. Sales and Marketing Strategy
1. Promo at conferences,
1. Direct sales managers as exhibitions, specialized forums for
hoteliers primary channel hoteliers
or owners 2. Hospitality associations as 2. Promo at Internet (own and
of hotel an secondary channel specialized websites, cross placing
business banners, social networks…)
1. corporate website >50% of
sales
clients
2. Travel agencies and travel 1. Clients’ feedback management
guests web sites (booking.com etc) 2. POSM at travel agencies,
of the ~15% of sales 3. Internet (own website, cross
hotel 3. Discount portals (Groupon placing banners, social networks,
chain
etc) ~5% of sales reviews from other tourists.
4. Other (regular and
occasional clients who
applied directly to the hotel 1.Direct mail, presentations,
corporate 2. Promo through travel agencies,
1. Direct sales managers 3. Internet
customers 2. Telesales 4.Loyalty program for corporate
customers staff
Venture Lab 2012 Prime Partnership Team

7. Risks
loyalty erosion
denial of service government restrictions
partner unreliabilitycompetition
employeeclimatic conditions
dishonesty demand decrease inflation
hackings
income concealment
standard violations
Possible strategies to prevent or minimize high-priority risks:
• Standard violations – periodic inspections to monitor compliance with the franchise standards, mystery
shopping, staff trainings, etc.
• Income concealment – legal actions.
• Denial of service – risk should be transferred to the hosting company.
• Partner unreliability – partnership programs, rebates.
Venture Lab 2012 Prime Partnership Team

8. Partners and Allies
• Promotion agencies • Suppliers of equipment, • Hotels
• Media expandable materials • Educational institutions
• Social networks • Promotional gifts • Tourism development
• Web manufacturers government
• Exhibitions departments
• Design companies
Knowledge
Awareness Procurements
base
• IT solution suppliers • Travel agencies,
• Developing agencies associations, operators
• Hosting companies • Booking systems
• Call-centers
• E-Commerce providers
IT & Web Distribution
Venture Lab 2012 Prime Partnership Team

9. Funding
Total 1st year • Up to 150K USD
investments
• 1/3 - own capital 50K USD
OWN CAPITAL
LOAN CAPITAL •2/3 - venture capital 100K USD
• From 2nd financial year project starts to
Followed generate profit and don’t require additional
financing financing
Venture Lab 2012 Prime Partnership Team

10. Thank you for your attention and…
… look forward to Prime Partnership
Final presentation of Opportunity Execution Project