Overview release features 16.1

1. Product Release 16.1
Product Marketing
January 26, 2016

2. PRODUCT Release 16.1
Major Updates:
 New Campaign Performance Report
 Data Export
Minor Updates:
 Enhancements to CRM Import
 Updates to Campaign Design API
Product Release Cheat Sheet:
https://support.maxymiser.com/hc/en-us/articles/206388057
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Demo: 28 Jan, 2016
USA: 2 Feb, 2016
EMEA: 4 Feb, 2016

3. Campaign
Performance Report
What is it? Campaign Performance
Report provides overview of all
optimization metrics within a single, visual
report.
Why? Marketers need to make key
business decisions based on the
performance of their campaigns. Our newly
designed report allows marketers to easily
and accurately understand their A/B tests,
multivariate tests and customer insights.
WATCH THE VIDEO
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4. Spend less time analyzing, and more time taking action on your data.
• Intuitive report design makes it easy for marketers to learn and use
• Single report for all optimization metrics: high-level summary as well as
granular filters on actions and custom attributes
• Dynamic updates; filters are saved for every page load
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5. Avoid making inaccurate business decisions
• Oracle Maxymiser uses rigorous statistical models to ensure accurate
data is provided for campaigns
• Easily configure data and align it with business objectives and actions
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6. Data Export – beta release
What is it? Export all campaign results
directly from the Oracle Maxymiser
interface – down to element-level data.
Why? Marketers need to aggregate
their metrics. Oracle Maxymiser
provides self-serve export of
optimization data, which can then be
integrated/imported into external
marketing tools.
DOWNLOAD SCREENSHOTS
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7. Flexible, self-serve data export
• Export campaign results – down to actions, elements as well as visitor id
– directly through the Oracle Maxymiser interface
• Exported into .CSV format, which can be easily handled and consumed
by other systems
• Filter on and customize campaign results that should be exported from
Oracle Maxymiser to avoid redundant data being added to the file
• Schedule data exports for future dates
NOTE! Data Export functionality is in beta version for this release and will
be rolled out to 15 customers only.
NOTE! Data Export functionality is only available with MaxTest Enterprise.
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8. Use Cases
There are can be several reasons why marketers need to export campaign
results from their optimization platform:
Marketers needs to run additional analysis following a test campaign
and measure the effects of a campaign on downstream events or offline
events
Marketer needs to gain complete view of visitors’ profile using insights
obtained through Oracle Maxymiser
Marketer needs to create a report that highlight optimization metrics
along with key marketing metrics that are important to their
organization
Marketer needs to share optimization metrics with other members of
the organization easily and quickly
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9. All Product Marketing Collateral for Release 16.1
• Product Release Landing Page: http://go.maxymiser.com/January-2016-
Release.html
• Latest Product Sheets: https://support.maxymiser.com/hc/en-
us/articles/204359808-Product-Sheets
• Feature Checklist: https://support.maxymiser.com/hc/en-
us/articles/206262808-Feature-Checklist
• Cheat Sheet: https://support.maxymiser.com/hc/en-
us/articles/206388057-Feature-Cheat-Sheet
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