My talk from 2013 SxSW Interactive.
Exploring the common misconceptions around content first design and providing practical methods to working with real content at all stages of design.
31. “
There are known knowns - there are
things we know we know.
We also know there are known
unknowns - that is to say, we know
there are some things we do not know.
But there are also unknown
unknowns – the ones we don’t know
we don’t know.
- US Secretary of Defense
Donald Rumsfeld
35. “
Using dummy content or fake information
in the Web design process can result in
products with unrealistic assumptions and
potentially serious design flaws. A
seemingly elegant design can quickly
begin to bloat with unexpected content or
break under the weight of actual activity.
Fake data can ensure a nice looking layout
but it doesn't reflect what a living,
breathing application must endure. Real
data does.
- Luke Wroblewski
