SlideShare una empresa de Scribd logo
1 de 30
Future Media
Changing Behaviors in a Digital World
Presented by Allyson Hohman
1 July, 2011
Courtesy of David Armano, Website: Logic + Emotion (darmano.typepad.com/logic_emotion)
PHOTO BY ARNIE
                                        KUILMAN ON FLICKR.COM
Not only is there a shift in mindset,
but there is a shift in how we expect
to communicate in digital platforms.

We have evolved beyond websites
and now interact across a multitude
of digital touch points.
Future Media = Building
authentic communication &
continuous engagement that
can be accessed across
multiple digital platforms.
The IDC
predicts that
 the world’s
  data will
grow by 50x
 in the next
   decade

Mashable Infographics
Future Media is Disruptive
“When we survey our lives and
endeavours, we soon observe that
almost the whole of our actions and
desires is bound up with the existence
of other human beings. We notice that
our whole nature resembles that of
the social animals.”
– Albert Einstein
What Are Australians Doing Online?

14% Collect find & share
23% Create videos, blog posts, and images
31% Post comments & reviews
50% Are active on social networks and groups
64% Read, watch & listen to social media content
78% Are active in one or more of the ways above

Source: Forrester's Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents
We need to ‘play’
   in groups that exist
   outside media.

   Don’t just be a
   content provider.
   Be a value provider.

   .




Image from NewMarketingConsulting.com
Sharing Drives Sessions




        Each AutoShared Tweet turns into an average of
        seven new sessions on YouTube.com


http://youtube-global.blogspot.com/2009/11/how-we-think-about-social.html
Crossing Channels – YouTube & Facebook




            150 years of YouTube
             video is watched every
               day on Facebook




                                         1
Channels aren’t social, humans are.
People will choose what channels are
best suited to their needs.
43% of Australians have a
smartphone

79% of them use their smartphones
to help with shopping

95% of Australians use their
smartphones for local searching
PHOTO BY ASIRAP ON
                               FLICKR.COM




The rise of the smartphone is creating a
more engaged consumer. We have them on
all the time and are looking to them
increasingly more to help guide us through
the day.
“A revolution doesn’t happen
when society adopts new tools, it
happens when society adopts new
behaviors”
– Clay Shirky, US Now
Augmented reality is now just a download away
Desktop and mobile
   searches are driving
  consumers to specific
locations with product in
          stock
Social Commerce
Buy and sell to
people, not strangers
Google Wallet – The Growth of Micropayments
Group buying works because it encourages
users to connect their social networks and
give trusted recommendations to receive a
                       disco
discount.
In Game Advertising – A Captive Audience
Times Have Changed – We
Want More
“Consumers don’t see the difference
between marketing channels. They
just see the brand and then use the
channel that’s most convenient for
them at that time” - eMarketer
There isn’t only one way to
address future media.

There is no silver bullet, just
evolving strategies.
QUESTIONS?
If you have any questions about this presentation
please contact Allyson Hohman on +613 9693 8106
or email via allyson.hohman@columbussearch.com.au

Más contenido relacionado

La actualidad más candente

Mindfulness and media
Mindfulness and mediaMindfulness and media
Mindfulness and mediaEthan Beech
 
Challenges and solutions for government when entering the digital space - Perth
Challenges and solutions for government when entering the digital space - PerthChallenges and solutions for government when entering the digital space - Perth
Challenges and solutions for government when entering the digital space - PerthDigital Next Australia
 
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for MarketersMindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for MarketersMindshare North America
 
Dumb Ways to Die - Global Case Analysis
Dumb Ways to Die - Global Case AnalysisDumb Ways to Die - Global Case Analysis
Dumb Ways to Die - Global Case AnalysisCharlotte Higgins
 
Pittsburgh Nonprofit Summit - Technology & Social Media
Pittsburgh Nonprofit Summit - Technology & Social Media  Pittsburgh Nonprofit Summit - Technology & Social Media
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
 
Reputation in Real Time
Reputation in Real TimeReputation in Real Time
Reputation in Real TimeApeland
 
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabe
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabeFacebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabe
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabeLee McCabe
 
Dumb Ways to Die Presentation
Dumb Ways to Die PresentationDumb Ways to Die Presentation
Dumb Ways to Die PresentationCaroline Stone
 
Dumb Ways To Die Melbourne Metro campaign
Dumb Ways To Die Melbourne Metro campaignDumb Ways To Die Melbourne Metro campaign
Dumb Ways To Die Melbourne Metro campaignEshant Sharma
 
Key publishing trends 2015
Key publishing trends 2015Key publishing trends 2015
Key publishing trends 2015Ian Gibbs
 
Promoting & Protecting In Today’s Social Currency
Promoting & Protecting In Today’s Social CurrencyPromoting & Protecting In Today’s Social Currency
Promoting & Protecting In Today’s Social CurrencyDigital Next Australia
 
Activism vs. Clicktivism by Emma Wong
Activism vs. Clicktivism by Emma WongActivism vs. Clicktivism by Emma Wong
Activism vs. Clicktivism by Emma WongEmma Wong
 
FILM240 Social Media Flipbook
FILM240 Social Media FlipbookFILM240 Social Media Flipbook
FILM240 Social Media FlipbookJessicalThompson
 
Dump ways to die
Dump ways to dieDump ways to die
Dump ways to dieKuhu Pathak
 
Smss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumSmss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumJillian Petrie
 
Smss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumSmss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumJillian Petrie
 
Harnessing the Power of Social Media
Harnessing the Power of Social MediaHarnessing the Power of Social Media
Harnessing the Power of Social MediaAllison Chow
 

La actualidad más candente (20)

Mindfulness and media
Mindfulness and mediaMindfulness and media
Mindfulness and media
 
Challenges and solutions for government when entering the digital space - Perth
Challenges and solutions for government when entering the digital space - PerthChallenges and solutions for government when entering the digital space - Perth
Challenges and solutions for government when entering the digital space - Perth
 
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for MarketersMindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for Marketers
 
FOMO: The Fear Of Missing Out (March 2012 Update)
FOMO: The Fear Of Missing Out (March 2012 Update)FOMO: The Fear Of Missing Out (March 2012 Update)
FOMO: The Fear Of Missing Out (March 2012 Update)
 
Dumb Ways to Die - Global Case Analysis
Dumb Ways to Die - Global Case AnalysisDumb Ways to Die - Global Case Analysis
Dumb Ways to Die - Global Case Analysis
 
Pittsburgh Nonprofit Summit - Technology & Social Media
Pittsburgh Nonprofit Summit - Technology & Social Media  Pittsburgh Nonprofit Summit - Technology & Social Media
Pittsburgh Nonprofit Summit - Technology & Social Media
 
Reputation in Real Time
Reputation in Real TimeReputation in Real Time
Reputation in Real Time
 
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabe
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabeFacebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabe
Facebook: The Future of Travel Marketing. ILTM Keynote 2013. Lee McCabe
 
Dumb Ways to Die Presentation
Dumb Ways to Die PresentationDumb Ways to Die Presentation
Dumb Ways to Die Presentation
 
Dumb Ways To Die Melbourne Metro campaign
Dumb Ways To Die Melbourne Metro campaignDumb Ways To Die Melbourne Metro campaign
Dumb Ways To Die Melbourne Metro campaign
 
Key publishing trends 2015
Key publishing trends 2015Key publishing trends 2015
Key publishing trends 2015
 
Promoting & Protecting In Today’s Social Currency
Promoting & Protecting In Today’s Social CurrencyPromoting & Protecting In Today’s Social Currency
Promoting & Protecting In Today’s Social Currency
 
Social Media Benefits
Social Media BenefitsSocial Media Benefits
Social Media Benefits
 
Activism vs. Clicktivism by Emma Wong
Activism vs. Clicktivism by Emma WongActivism vs. Clicktivism by Emma Wong
Activism vs. Clicktivism by Emma Wong
 
Social Network
Social NetworkSocial Network
Social Network
 
FILM240 Social Media Flipbook
FILM240 Social Media FlipbookFILM240 Social Media Flipbook
FILM240 Social Media Flipbook
 
Dump ways to die
Dump ways to dieDump ways to die
Dump ways to die
 
Smss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumSmss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrum
 
Smss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrumSmss boston2015 nikki_sunstrum
Smss boston2015 nikki_sunstrum
 
Harnessing the Power of Social Media
Harnessing the Power of Social MediaHarnessing the Power of Social Media
Harnessing the Power of Social Media
 

Destacado

Changing Digital Behaviour May 2012
Changing Digital Behaviour May 2012Changing Digital Behaviour May 2012
Changing Digital Behaviour May 2012Essential Research
 
Tips Sukses Rekrutment Di era Sosial and Digital
Tips Sukses Rekrutment Di era Sosial and DigitalTips Sukses Rekrutment Di era Sosial and Digital
Tips Sukses Rekrutment Di era Sosial and DigitalHRBoss
 
Digital Transformation - Transformasi Digital
Digital Transformation - Transformasi DigitalDigital Transformation - Transformasi Digital
Digital Transformation - Transformasi DigitalUtuh Wibowo
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital PredictionsSoap Creative
 
PA untuk Generasi Digital versi SMA
PA untuk Generasi Digital versi SMAPA untuk Generasi Digital versi SMA
PA untuk Generasi Digital versi SMAAyo PA
 
Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Seno Pramuadji
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics SantokuPartners
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
 
Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015We Are Social Singapore
 
Digital transformation in 50 soundbites
Digital transformation in 50 soundbitesDigital transformation in 50 soundbites
Digital transformation in 50 soundbitesJulie Dodd
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
 

Destacado (14)

Changing Digital Behaviour May 2012
Changing Digital Behaviour May 2012Changing Digital Behaviour May 2012
Changing Digital Behaviour May 2012
 
Tips Sukses Rekrutment Di era Sosial and Digital
Tips Sukses Rekrutment Di era Sosial and DigitalTips Sukses Rekrutment Di era Sosial and Digital
Tips Sukses Rekrutment Di era Sosial and Digital
 
Digital Transformation - Transformasi Digital
Digital Transformation - Transformasi DigitalDigital Transformation - Transformasi Digital
Digital Transformation - Transformasi Digital
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
PA untuk Generasi Digital versi SMA
PA untuk Generasi Digital versi SMAPA untuk Generasi Digital versi SMA
PA untuk Generasi Digital versi SMA
 
Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)Digital in numbers indonesia (compilation)
Digital in numbers indonesia (compilation)
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
 
When Digital becomes Human
When Digital becomes HumanWhen Digital becomes Human
When Digital becomes Human
 
Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015
 
Digital transformation in 50 soundbites
Digital transformation in 50 soundbitesDigital transformation in 50 soundbites
Digital transformation in 50 soundbites
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 

Similar a Future Media: Changing Behaviors in a Digital World

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
What Will the Communication Technology Landscape Look Like in 2024 A.D.?
What Will the Communication Technology Landscape  Look Like in 2024 A.D.?What Will the Communication Technology Landscape  Look Like in 2024 A.D.?
What Will the Communication Technology Landscape Look Like in 2024 A.D.?ancohr01
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
 
Exult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaExult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaGivealittle
 
The new NEW media 2011
The new NEW media 2011The new NEW media 2011
The new NEW media 2011Levelwing
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...akhileshKumar86166
 
Shawnee Chamber of Commerce
Shawnee Chamber of CommerceShawnee Chamber of Commerce
Shawnee Chamber of CommerceWhitney Mathews
 
New and Mobile Media Technologies, Innovation and Investment
New and Mobile Media Technologies, Innovation and InvestmentNew and Mobile Media Technologies, Innovation and Investment
New and Mobile Media Technologies, Innovation and Investmentadrianamoran7
 
Chapter 7: New and mobile media technologies, innovation and investment
Chapter 7: New and mobile media technologies, innovation and investmentChapter 7: New and mobile media technologies, innovation and investment
Chapter 7: New and mobile media technologies, innovation and investmentJanelle Holland
 
Wave 7 - Cracking the Social Code
Wave 7 - Cracking the Social CodeWave 7 - Cracking the Social Code
Wave 7 - Cracking the Social CodeUM Wave
 
How collaboration technologies can change the world
How collaboration technologies can change the worldHow collaboration technologies can change the world
How collaboration technologies can change the worldCisco Canada
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
 
Chapter 7 the chosen ones
Chapter 7 the chosen onesChapter 7 the chosen ones
Chapter 7 the chosen onesIhsaanf
 
Chapter 7 the chosen ones
Chapter 7 the chosen onesChapter 7 the chosen ones
Chapter 7 the chosen onesIhsaanf
 
Chapter 7 new and mobile media technologies, innovation and investment
Chapter 7  new and mobile media technologies, innovation and investmentChapter 7  new and mobile media technologies, innovation and investment
Chapter 7 new and mobile media technologies, innovation and investmentJulian Arias
 
Wave 7 cracking-the-social-code
Wave 7 cracking-the-social-codeWave 7 cracking-the-social-code
Wave 7 cracking-the-social-codeOli Tissen
 

Similar a Future Media: Changing Behaviors in a Digital World (20)

Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Smmp11
Smmp11Smmp11
Smmp11
 
What Will the Communication Technology Landscape Look Like in 2024 A.D.?
What Will the Communication Technology Landscape  Look Like in 2024 A.D.?What Will the Communication Technology Landscape  Look Like in 2024 A.D.?
What Will the Communication Technology Landscape Look Like in 2024 A.D.?
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
 
Exult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaExult Conference - Intro so Social Media
Exult Conference - Intro so Social Media
 
The new NEW media 2011
The new NEW media 2011The new NEW media 2011
The new NEW media 2011
 
Social dilemma
Social dilemmaSocial dilemma
Social dilemma
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...
 
Smmp10
Smmp10Smmp10
Smmp10
 
Shawnee Chamber of Commerce
Shawnee Chamber of CommerceShawnee Chamber of Commerce
Shawnee Chamber of Commerce
 
New and Mobile Media Technologies, Innovation and Investment
New and Mobile Media Technologies, Innovation and InvestmentNew and Mobile Media Technologies, Innovation and Investment
New and Mobile Media Technologies, Innovation and Investment
 
Chapter 7: New and mobile media technologies, innovation and investment
Chapter 7: New and mobile media technologies, innovation and investmentChapter 7: New and mobile media technologies, innovation and investment
Chapter 7: New and mobile media technologies, innovation and investment
 
Wave 7 - Cracking the Social Code
Wave 7 - Cracking the Social CodeWave 7 - Cracking the Social Code
Wave 7 - Cracking the Social Code
 
How collaboration technologies can change the world
How collaboration technologies can change the worldHow collaboration technologies can change the world
How collaboration technologies can change the world
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
 
Chapter 7 the chosen ones
Chapter 7 the chosen onesChapter 7 the chosen ones
Chapter 7 the chosen ones
 
Chapter 7 the chosen ones
Chapter 7 the chosen onesChapter 7 the chosen ones
Chapter 7 the chosen ones
 
Chapter 7 new and mobile media technologies, innovation and investment
Chapter 7  new and mobile media technologies, innovation and investmentChapter 7  new and mobile media technologies, innovation and investment
Chapter 7 new and mobile media technologies, innovation and investment
 
Cracking the Social Code
Cracking the Social CodeCracking the Social Code
Cracking the Social Code
 
Wave 7 cracking-the-social-code
Wave 7 cracking-the-social-codeWave 7 cracking-the-social-code
Wave 7 cracking-the-social-code
 

Último

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 

Último (20)

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 

Future Media: Changing Behaviors in a Digital World

  • 1. Future Media Changing Behaviors in a Digital World Presented by Allyson Hohman 1 July, 2011
  • 2. Courtesy of David Armano, Website: Logic + Emotion (darmano.typepad.com/logic_emotion)
  • 3. PHOTO BY ARNIE KUILMAN ON FLICKR.COM Not only is there a shift in mindset, but there is a shift in how we expect to communicate in digital platforms. We have evolved beyond websites and now interact across a multitude of digital touch points.
  • 4. Future Media = Building authentic communication & continuous engagement that can be accessed across multiple digital platforms.
  • 5. The IDC predicts that the world’s data will grow by 50x in the next decade Mashable Infographics
  • 6. Future Media is Disruptive
  • 7.
  • 8.
  • 9. “When we survey our lives and endeavours, we soon observe that almost the whole of our actions and desires is bound up with the existence of other human beings. We notice that our whole nature resembles that of the social animals.” – Albert Einstein
  • 10. What Are Australians Doing Online? 14% Collect find & share 23% Create videos, blog posts, and images 31% Post comments & reviews 50% Are active on social networks and groups 64% Read, watch & listen to social media content 78% Are active in one or more of the ways above Source: Forrester's Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents
  • 11.
  • 12. We need to ‘play’ in groups that exist outside media. Don’t just be a content provider. Be a value provider. . Image from NewMarketingConsulting.com
  • 13. Sharing Drives Sessions Each AutoShared Tweet turns into an average of seven new sessions on YouTube.com http://youtube-global.blogspot.com/2009/11/how-we-think-about-social.html
  • 14. Crossing Channels – YouTube & Facebook 150 years of YouTube video is watched every day on Facebook 1
  • 15. Channels aren’t social, humans are. People will choose what channels are best suited to their needs.
  • 16. 43% of Australians have a smartphone 79% of them use their smartphones to help with shopping 95% of Australians use their smartphones for local searching
  • 17. PHOTO BY ASIRAP ON FLICKR.COM The rise of the smartphone is creating a more engaged consumer. We have them on all the time and are looking to them increasingly more to help guide us through the day.
  • 18. “A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors” – Clay Shirky, US Now
  • 19.
  • 20. Augmented reality is now just a download away
  • 21. Desktop and mobile searches are driving consumers to specific locations with product in stock
  • 22. Social Commerce Buy and sell to people, not strangers
  • 23. Google Wallet – The Growth of Micropayments
  • 24. Group buying works because it encourages users to connect their social networks and give trusted recommendations to receive a disco discount.
  • 25. In Game Advertising – A Captive Audience
  • 26.
  • 27. Times Have Changed – We Want More
  • 28. “Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” - eMarketer
  • 29. There isn’t only one way to address future media. There is no silver bullet, just evolving strategies.
  • 30. QUESTIONS? If you have any questions about this presentation please contact Allyson Hohman on +613 9693 8106 or email via allyson.hohman@columbussearch.com.au