Alexander Nempëque

Naucalpan de Juárez Area, Mexico Mexico

Coca-Cola, Trademark & Social License Comms Planning

Advertising / Marketing / PR

+Comms Planning Manager for TCCC, for Coke, Coke Life, Coke Light and Coke Zero and the Social License communications. +Managing of the Digital, Content, Implementation, Buying and Business Science teams in order to align the objetives, assets and activities of the brand. +Development of the strategy of long-medium and short-range plans of brand communications focused on differents targets such as teens, moms and and lifestyles. +Responsible of managing $50US of the media budget for the category creating the media plan according with media principles and reporting the results and spendings.