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Mahindra War Room
1.
Infrastructure Development Services
Assisted Living Business
2.
The Demographics Source:
NCAER Research
3.
The Primary Research
Competitor Analysis
4.
Dignity Lifestyle
5.
6.
Golden Nest
7.
8.
The Primary Research
Market Research
9.
Survey Sample Selection
Logic Relevant Target-Segment Have gone through the selection procedure Quantitative Analysis – Factor Analysis Software used: SPSS Final Factors identified
10.
Focus Group Discussion
Retired life feels aimless Children don’t have time for me Retirement doesn’t mean I’m unwilling to stay busy!
11.
12.
Perceptual Map Facilities
Dignity Lifestyle Golden Nest Paranjape Old Age Homes Premium Provision of facilities is perceived as adequate
13.
14.
15.
16.
Cuisine
17.
Cricket
18.
Movies
19.
Arts
20.
Market Access Market
Access
21.
Brand Positioning Resident
Involvement Mahindra: The League Dignity Lifestyle Golden Nest Old Age Homes Paranjape Premium Perceptual Map
22.
One Room Economy
23.
One Room Premium
24.
1 BHK Floor
Plan 1 BHK
25.
2 BHK
26.
Cottage
27.
Medical Services
28.
Hospital Blocks
29.
Cost Sheet
30.
Revenues
31.
NPV Analysis
32.
Annexure
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