YouTube for Business

Broadcast Your Business - Adding YouTube to Your Marketing Strategy Amanda O'Brien and Kyle Pouliot Hall Web Services

Who We Are ,[object Object],[object Object],[object Object],Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants Kyle Pouliot Inbound Marketing Specialist [email_address] @kyyuulle

Road Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Don't focus on understanding how to use the individual tools, focus on understanding WHY people are using the tools.” - Mack Collier Viral garden

What you know ,[object Object],[object Object],[object Object],[object Object]

What you may NOT know ,[object Object],http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011 ,[object Object],[object Object],[object Object]

What you may NOT know ,[object Object],[object Object],http://progets.com/simpsons/pics/ http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011

Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An Interaction An Interruption

Benefits of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author

Research buying and video ,[object Object],[object Object],[object Object],[object Object],[object Object],People do business with PEOPLE!

You Tube Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Hope is not a strategy” - Marta Kagan, Social Media Evangelist | Online Marketing Pro

Measurable Goals Popularity: ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/aussiegall/286709039/

Measurable Goals Engaging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.headachecare.com/images/goals.jpg

YouTube Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Possibilities ,[object Object],[object Object],[object Object],[object Object]

Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let's start filming Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staying Organized ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/

Lighting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.rgphotography.ca/

Sound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/17258892@N05/2587506121/

Editing Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More footage = more editing = means more time! Rule of thumb – one hour of editing per one minute of produced content

Uploading a Video ,[object Object],Video blog, announcement, contest, personal profile for About Us section

SEO for your videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Owning your search terms with video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.google.com

Annotations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making it social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

Benefits of Non-viral ,[object Object],[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don't ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http://www.google.com/support/youtube/ YouTube blog: http://youtube-global.blogspot.com/

YouTube for Business

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YouTube for Business