#WCATL 2016 Building websites with WordPress is fun, challenging, exciting. Building solutions that fundamentally alter a person’s behavior or the way of business for an entire network of museums? That’s nothing short of incredible. Come and learn how WordPress helped transform an art museum, a library, and a national fitness center by awarding digital badges for real-world participation. ———— Editorial note: In this presentation I’ll walk through case studies that feature the use of WordPress, BuddyPress, and BadgeOS (a WordPress plugin I helped develop) to build systems for the YMCA of Greater New York, Dallas Museum of Art, and the Pierce County Library System. Each of these systems offer digital badges and points to participants for completing various activities – “gamifying” WordPress. In the case of the DMA, they fundamentally altered their business model around this new medium of visitor engagement.

1. AWARDING BEHAVIOR
& Altering Businesses
@rzen #wcatl

2. DMA FRIENDS
➤ Eliminated paid admittance to Museum
➤ Increased visitor participation
➤ Revolved around Badges and Points
➤ Utilized distributed iPad kiosks
➤ Leveraged SMS Interaction
➤ Printable Reward system
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3. Y-MVP PROGRAM
➤ Encourages physical activity
➤ Participate in and create workouts
➤ Earn badges for different activity
➤ Leaderboards for points ranking
➤ Activity stream linking multiple branches
➤ Utilized iPad kiosks
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4. Y-MVP PROGRAM (CONT’D)
1. Log Activity 2. See Progress 3. View Achievements
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5. SCOUT: PIERCE COUNTY LIBRARIES
➤ A Summer Reading Program on Steroids
➤ Book Reviews, scavenger hunts,
interactive photo submissions, …
➤ (Secretly taught about library services)
➤ ISBN Lookup integration
➤ BuddyPress Integration
➤ Just darn cool!
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6. WHAT DO THEY HAVE
in common?
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7. WordPress.org

8. BadgeOS.org

9. @rzen #wcatl

10. WHAT CAN YOU DO?
Increase Visitor Participation
Encourage desired behavior
Rewarding Training Platform
Improve local commerce Engaging Social Site
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11. Q A&
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12. BRIAN RICHARDS
WPSessions.com – @rzen
Thanks!