1. ELECTRONIC STORE LAUNCH-
RADIOSHACK CORPORATION

2. HISTORY AND INFORMATION:
•RadioShack Corporation (formerly Tandy Corporation) (NYSE: RSH) is an American
franchise of electronics retail stores in the United States, as well as parts of
Europe, South America and Africa. As of 2008, RadioShack reported net sales and
operating revenues of $4.81 billion. The headquarters of RadioShack is located in
Downtown Fort Worth, Texas. RadioShack is also a sponsor for the
Samsung/RadioShack 500 NASCAR Sprint Cup Series race at Texas Motor Speedway.
On July 21, 2009, RadioShack announced a partnership with T-Mobile USA, and started
offering the service in August 2009.
•RadioShack's current proprietary brands include RadioShack branded products
(parts, adapters, telephones and other legacy/classic products), AntennaCraft (outdoor
antennas and amplifiers), Auvio (audio/video cables, LCD TV's, headphones, premium
surge protectors and speakers), Enercell (batteries and power), Gigaware
(computer, GPS and iPod accessories, mp3 players and accessories, as well as digital
cameras, digital camera accessories and digital picture frames) and PointMobl (Wireless
Phone Accessories).
•The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton
Deutschmann, who wanted to provide equipment for the then-nascent field of amateur, or
ham, radio
.

3. SEGMENTATION
•DEMOGRAPHIC-Gender, Age , Sex
•PSYCHOGRAPHIC-

4. FAMILY:
Family can be classified in one group.
Men, Women, Children
Men:
Demographic:
Age: 25 to 60 and more.
-High standard of Living, High Disposable Income, High Income
-Medium Standard of Living, Compitively less disposable income
-Low Standard of Living, Too low Disposable Income.
Psychographic:
-Willing to Spend on luxuries, High quality and High Value. And Capable to spend.
-Willing to spend but Not Capable.
-Not willing to Spend On luxurious Items,High quality and High Value but capable.
-Unaware of New innovations and new technologies. But Have Capacity to pay for
it.

5. Women:
Demographic:
Age:
23 to 60 and More.
-High standard of Living, High Disposable Income, High Income
-Medium Standard of Living, Compitively less disposable income
-Low Standard of Living, Too low Disposable Income.
-No Income. Dependant on Husband but willing to spend the money.
Psychographic:
-Willing to Spend on luxuries, High quality and High Value. And Capable to
spend.
-Willing to spend but Not Capable.
-Not willing to Spend On luxurious Items,High quality and High Value but
capable.
-Unaware of New innovations and new technologies. But Have Capacity to
pay for it.

6. Children:
Demographic:
Age: <5 to 15
-Male and Female
-Dependant on father/mother for income.
Psychographic:
-More interest in new technology specially Games
and Gadgets.
-Willing to get Entertainment Gadgets like TV, Music
System, Dish TV.
-More demand for educational systems.
Computers, Laptops, I pads, Internet
-Rising popularity and willingness to get Cell phones.

7. YOUTH:
Youth:
Demographic:
Gender: Male/Female
Age: 16 to 24
College student/ Earning
Psychographic:
-More or less disposable income.
-No Income but money support from
family.
-Ineterest in New
Technologies, Mobiles, Ipods, Ipads,
Cameras,
-Laptops and computers, calculators
for education and studies.
-GPS, and other advanced
technologies for cars.
- Watches of new style.
-Video Games high definition.

8. Entrepreauer:
Demographic:
Gender: Male/ Female
Age: >23
Having Income to spend for company.
Psychographic:
-Willing to spend money for technology
required for his company.
-Having capacity to pay for each and every
required product for his company.
-New technology for good output.
-Laptops, Computers, Batteries, Power, Air
conditioners and other required appliances.

9. Professionals:
Demographic:
Gender: Male/ Female
Age: >23
Having Income to spend for
company.
Psychographic:
-Willing to spend money for
technology required for him.
-Having capacity to pay for each and
every required product for him.
-New technology for good output.
-
Laptops, Computers, Batteries, Powe
r, Air conditioners and other required
appliances

10. UNIQUE SELLING PROPOSITION
1.The Touch Sensitive Screens:
In each section. Where u can choose particular specifications
and requirements. and budget range.
And after submitting that u will get Several products matching
your requirements. You can compare them and
select your product.
After selecting it will show the Rack number
And place of the product kept in the section.
You can go and pick up the desired product.
Specially for People who dont have enough
time and get confused in selection.

11. Post Dated Payment Option:
In the screen you can get a post dated payment option.
You will be given next 5 days for payment.
You can select any date in those 5 days for payment.
You will get a receipt from the machine printed Date, And Price of the product
and other details.
The receipt will be stamped at the counter and your credit or debit card will be
swapped but your account
will be debited on the date you choose.
And if u don’t pay on that day you will be charged extra.
For people who wish to pay later but need the product urgently.
2.Students Services:
Discounts in Laptops, Net services, and computers for students only.
3.Free Annual Maintainance Contract for 1 Year for ORganisations and
companies.
who buy Products in Bulk.

12. 4.The Radioshack Merchandise.
Discounts and complementary items attract more customers.
on purchase of more than 5,000 You can get sports merchandise from
Radioshack(Only RadioShack
Products).
Specially for young customers.
5.Free Services:
Sim card Facilities.
Free Gaming.
Phone Unlocking Services.
Free Installation services.

13. TAGLINE:
“TUNE IN TO THE BEST”

14. LOCATION AND ENTRANCE:
LOCATION: Lokhandwala Complex, Andheri (30,000 Square Feet)

15. LAYOUT OF THE STORE:

16. RadioShack India
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