The document discusses the RSC's use of social media to engage new audiences. It summarizes the RSC's social media presence and strategies for platforms like Facebook, Twitter, Flickr and YouTube. It details campaigns like "Such Tweet Sorrow" which staged Romeo and Juliet on Twitter. The RSC uses social media analytics to track engagement and finds it drives website traffic and sales, showing the effectiveness of their social media efforts.

1. RSC and Social Media Amy Clarke Marketing Officer (Corporate) Amy Clarke, Marketing

7. Amy Clarke Where is Matilda?

8. Working together – RSC and Tim Minchin Amy Clarke, Marketing

10. Amy Clarke, Marketing

14. Thank you! [email_address] @amyclarke_uk Amy Clarke, Marketing