2. Designing static, linked web
pages is dying profession -
the future is about designing
systems.
Paul Adams
A key part of design is
throwing away everything
extraneous - everything that
gets in the way
Matt Leacock
4. Build an early core loop prototype
Background Reading
Background Viewing
Prototype Shortcuts
DIY: choose your tools
Prototype Speedbumps
Come to Office Hours for Q&A
6. Background Viewing
Instead of relying on
expensive marketing, habit-forming
companies link
their services to users’ daily
routines and emotions..”
In a loop, you’re learning a
skill and updating your
mental model. That’s what
leads to player delight.
Dan Cook Nir Eyal
To change a habit, you
must keep the old cue,
deliver the old reward,
but insert a new routine
Charles Duhrig
7. ProMtoVtyPpe S Shhoorrttccuuttss
• Right team to build/iterate/decide quickly
• Right tool – keynote, Balsamic, InVision, etc.
• DIY Core Loop Template & Instructions
8. Prototype Shortcuts
Right team to build/iterate/decide quickly
Right tool – keynote, Balsamic, InVision, etc.
DIY Core Loop Template & Instructions
9. DIY: Core Loop Template
Download available to registered teams & individuals
activity: sample + instructions
feedback: sample + instructions
investment: sample + instructions
trigger: sample + instructions
10. Prototype Speed Bumps
Wrong team building/designing core loop
UX & graphics perfectionism
Over-engineering the prototype
Unappealing or boring activity
11. Prototype Speed Bumps
Wrong team building/designing core loop
UX & graphics perfectionism
Over-engineering the prototype
Unappealing or boring activity