2. Distribution is the most important part of my media
product as it is accountable for the prints and
marketing of my magazine. This means, that through
distribution, I will be able to make the target
audience of my magazine aware.
A leading UK institution which distributes over 80
magazines is IPC media. I believe that this would be
an appropriate distributor for my magazine as they
distribute many of the magazines that are of the
same genre of my magazine. From my initial
research, NME among others was the main and most
popular Indie magazine which is distributed by IPC. I
believe this is important to my magazine as it will
create interest from a well known distributor.
3. Advertising for my magazine will consist of
supermarkets and newsagents to television
adverts and online. I believe that supermarkets
and newsagents are the main advertisement for
magazines as it is the generic way that
consumers buy their magazines. I believe that
using a television advert on music channels and
radio stations will raise awareness to a large
proportion of the target audience. In addition,
using a website and providing the consumer to
subscribe to the magazine online, will distribute
the magazine wider and may increase the
audience of the magazine.