I was asked to speak on the agressive SEO panel. I do not endorse this tactic - rather was illustrating how sketchy link building still works despite recent algorithmic changes (Panda / Penguin) by Google.

1. Link Building
Ari Nahmani

2. VS
John Mueller from Google WHO???

4. SO YOU’RE SAYING THERE’S A CHANCE?

5. Last Session!

6. I CAN HAZ NAP NOW?

7. Promise:
1 TAKEAWAY

8. Confession

9. I’M NOT A
BLACK HAT
SEO ‘NINJA’

10. I FOLLOW THESE PEEPS

11. BUT: My SEO
upbringing
was on the 3Ps

12. Poker, Pills, porn ….
And many of the
most competitive
SEO verticals

13. USED TO READ THIS…

14. SOMETIMES I MISS IT…

16. “visualizing long-tail
opportunities via
analytics, excel, & weighted
word clouds”

17. So I went trolling…..

18. AS MUCH AS THINGS HAVE
CHANGED….

19. & DESPITE THESE…

20. Antiquated
Sketchy Link
Building STILL
WORKS.

22. CASE STUDY

23. DISCLAIMER: I DON’T ENDORSE THIS TACTIC
http://www.thogenhaven.com/the-difference-between-a-regular-seo-blog-post-and-seo-outing
WARNING: SEO ‘OUTING’ TABOO

24. Payday Loans
ULTIMATE SEO QUESTION: WHY #1?

26. NO LINKS ACCORDING TO OSE??

27. HOW DID THEY DO IT?
CREATED TWO WEEKS AGO?

29. HOW DID THEY DO IT?
LINK ACQUISTION: PAST 2 WEEKS ONLY

30. HOW DID THEY DO IT?
3K unique domains linking in 4 days?

31. ‘Payday Loans’
in the UK!

32. RECOGNIZE THIS DESIGN?

33. HOW DID THEY DO IT?
OTHER VERTICALS: WEB DESIGN

34. HOW DID THEY DO IT?

35. HOW DID THEY DO IT?
>1K domains linking overnight

36. HOW DID THEY DO IT?
This Method
Obtains Links
From High
Quality
Sites?

37. HOW DID THEY DO IT?
•Site registered <2
weeks ago
•3K+ unique domains
linking in a matter of
days
•Links from high quality
sites…
•Ranking #1 for highly
competitive ‘money’
terms.

41. HOW DID THEY DO IT?

42. HOW DID THEY DO IT?

45. Okay. But how did they roll out that
many hidden links on quality sites
seemingly overnight?!? WTF!

46. PRO TIP: Chrome
Sniffer Extension
Recognizes CMS +
Plugins

47. HOW DID THEY DO IT?
1. Discovered that all
of the thousands of
linking sites were all
on Joomla!
2. All of the links were
directly adjacent to
a ‘slider’ plugin

49. HOW DID THEY DO IT?
Tactics Reviewed:
• Create or leverage popular CMS plugins
by hiding embedded text links.
• Hide text link via CSS positioning
(really, google?)
• Allow for automatic deployment of
plugin code: external include or updates
[change link code / anchor text on the fly!]

50. HOW DID THEY DO IT?
THOUSANDS OF SLEEPER ZOMBIE SITES

51. “CAN I DO
THAT?”

52. IS THE STRATEGY APPLICABLE TO ME?

53. IS THE STRATEGY APPLICABLE TO ME?
WARNING:
DON’T TRY THIS AT HOME
(Or on your main money site!)

54. IS THE STRATEGY APPLICABLE TO ME?
Who does this work for?
• Lead generation sites whose industries
have high CPL / payout for qualified
leads.
• Service industry with high price points
• Affiliates with big budget who are used
to high risk tactics
• Access to agile system of web dev for
creating / flipping sites

55. IS THE STRATEGY APPLICABLE TO ME?

56. IS THE STRATEGY APPLICABLE TO ME?
REMEMBER:
• This strategy can last for days, weeks, or even months
• Eventually the site will get banned / penalized (not an
if, but a when)
• Awesome tactic as a flash-in-the-pan strategy to rank
#1 for huge money terms with a site focused on great
CRO / lead gen. Spike in payouts or new clients can be
massive.
• Wash. Rinse. Repeat.

57. HOW DID THEY DO IT?
BE AFRAID

58. Ari Nahmani
Founder / CEO
Kahena Digital Marketing
@AriNahmani
WE’RE HIRING!
AFTER PARTY!

59. Image Credits
• Slide 2 – http://searchmarketingexpo.com/israel
• Slide 4 – http://dejanseo.com.au/tabs/
• Slide 6 – http://www.chem.gla.ac.uk/staff/wynne/gal/2006–gordon.html
• Slide 10 –
– Clockwise from top left:
1. http://illuminea.com/tag/jerusalem/
2. http://www.seomoz.org/users/profile/6843
3. http://foliovision.com/weblog/page/2
4. http://www.stateofsearch.com/patrick-altoft-speaker-at-ses-london-developing-a-brand-is-huge/
• Slide 14 – http://www.realtvaddict.com/2009/12/02/tv–icons–homer–simpson/
• Slide 15 – http://themoney–monk.blogspot.co.il/2012/12/how–to–make–money–from–side–hustle–with.html
• Slide 16 – http://www.csmonitor.com/Business/The–Circle–Bastiat/2011/0406/High–functioning–short–sleepers–make–good–
entrepreneurs
• Slide 18 –
– Left: http://pul.se/Amelia–Bedelia–will–not–be–making–an–appearance–on–THIS–list–Farley–Books–Fantasy–Books–Grown–Up–
Books–Juvenile–itGzak4OppsS
– Right: http://movies.amctv.com/movie/2008/Kung+Fu+Panda
• Slide 19 – http://www.webpronews.com/google–panda–update–rolls–out–alongside–emd–update–2012–10
• Slide 21 – http://www.quickmeme.com/Y–U–No/
• Slide 28 – http://www.edeneatseverything.com/?p=5438
• Slide 37 – http://blog.timesunion.com/dogs/strange–news–young–potus–dog–meat–snacks–a–heineken–branded–dog–fight/3575/
• Slide 45 – http://www.quickmeme.com/meme/353ol0/
• Slide 47 – http://www.joomla.it/notizie/6208–disponibile–aggiornamento–joomla–257.html
• Slide 50 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html
• Slide 52 – http://fullmoonhorror.com/2012/03/23/free–movie–of–the–week–crash–and–burn–1990–full–84–min–film/
• Slide 57 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html