Competitive Intelligence

Competitive Intelligence Gathering Market Intelligence – Framework, Process & Tools Anand Subramaniam

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Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What & Why Competitive Intelligence (CI)

What is Competitive Intelligence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Firm wide Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Situational Dimension ,[object Object],[object Object],[object Object]

Organisational Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Managerial Traits ,[object Object],[object Object]

Information Needs ,[object Object],[object Object],[object Object]

Information Seeking ,[object Object],[object Object],[object Object]

Information Use ,[object Object],[object Object],[object Object]

Competitive Intelligence Process Define & Scope intelligence needed Collate data from primary & secondary sources Analyse data & create scenarios Disseminate intelligence Review if data delivered the required intelligence Competitive Intelligence Decision-making Process

CI = Bridge Between Information & Action Content Generation Magazines Newswires SEC Filings Web Sites Census Market Research Newspapers Internal & External Experts Vertical Portals News Portals Research Shops Business Intelligence Software News Portals Online Directories Monitoring Tailoring Archiving Competitor Profiling SWOT Analysis Trend Analysis Simulation Forecasting Communications Brand Marketing Position Human Resources Suppliers Mergers/Acquisitions Financial Product Dev. Business Dev. Public Relations Marketing Information ShiftCentral Inc, 2002 www.shiftcentral.com Information Aggregation Strategy Business Action Competitive Intelligence

Tools & Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risks & Opportunities Operational Risk Compliance Risk Financial Risk Strategic Risk Business Continuity Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evaluate – High, Medium, Low : Consequence vs. Probability

Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Competitive Intelligence

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Competitive Intelligence