The Power of the Platform
•Descargar como PPTX, PDF•
0 recomendaciones•868 vistas
Akin Babayigit, Strategic Partner Manager, Facebook (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)
Recomendados
Recomendados
Más contenido relacionado
Destacado
Similar a The Power of the Platform
Similar a The Power of the Platform (20)
Más de anastasiaalikova
Más de anastasiaalikova (20)
Último
Último (20)
The Power of the Platform
- 1. Growing your mobile games with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
- 3. 5 of top 10 games developers on Facebook are from EMEA
- 4. App discovery and loyalty are a challenge
- 5. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
- 6. Big on Facebook = Big on Mobile Google Play iOS USA USA Japan Japan UK UK Australia Australia Germany Germany Canada Canada France France
- 8. Supercell: Amazing Facebook apps on iOS
- 9. Slotomania: Big on Facebook, Big on Mobile
- 10. Success stories: Facebook users stay engaged and monetize better 65% Facebook users play 8X Facebook users 8x more 70% 70% of revenue comes from 65% more sessions likely to spend connected Facebook users
- 11. Value of a Facebook user is much higher Bingo Blitz On average Facebook users make up 55% of total revenue from all devices, including (Buffalo Studios) iPad, iPhone, Android, and Kindle. Family Feud & 63% of daily players connect with Facebook, and retention of Facebook users is Friends double the retention of those who sign in with guest mode. Slots Journey Weekly retention rate of Facebook connected users is 322% higher than stand alone users Storm 8 Within Storm8’s mobile gaming network, Facebook users are three times more likely to come back and play again Top Eleven 78% of Android users connect with Facebook and 79% of iOS users connect with Facebook. DragonPlay People who sign in with Facebook are 274% more likely to convert to a paying users. On average, Facebook users spend 85% more
- 12. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
- 13. Use FB mobile app install ads to drive mobile distribution
- 14. Mobile app install ads perform VERY well 1 in 4 Of time spent 23% Of total FB ad revenue 40% cheaper
- 15. Examples
- 17. Thank you