1. How to convert website visitors to
paying customers and increase sales
up to 2,5 times with no investments?
A1 solution

2. Web services average conversion
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3. Web services average conversion
From 8%
of those who start
the payment process
5% are lost.
Let’s figure out why.
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4. Suggested payment options are not available:
• according to the data of Public Opinion Foundation, bank card
payments in Russia are used by 40% of population*;
• according to the data of E-Money Association, e-money payments
are used by appr. 25 mln people in Russia, which is about 18% of
population**.
• http://www.banki31.ru/analytics1/research/plasticcards_research.html
** http://kiosks.ru/content/rus/817/8172-article.asp
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5. Suggested payment options are not preferable:
• it is unsafe*
only 22%** of cardholders are ready to use them in web payments;
• it is complicated/long
bank card – in average 3 redirects, 10 actions, 10 minutes;
e-money – in average 3 redirects, 7 actions, 8 minutes.
• http://www.banki.ru/news/bankpress/?id=3906402
** http://www.banki31.ru/analytics1/research/plasticcards_research.html
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6. Web service demand
• Sales growth
• Reduction of visitors attracting expenses
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7. Solution: mCommerce
Easily-accessible, safe and convenient
payment option which enables the web
service to increase the conversion rate of
visitors to customers up to 2,5 times.
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8. mCommerce advantages
Mobile penetration rate in Russia is 161%*.
The payment is made in 2 actions (entering MSISDN on the payment
page, sending confirmation SMS).
Your customer needs only a mobile phone.
No redirects and no displays of competitors’ services/brands.
The payment takes 15 secs, your customer has no time to change his
mind.
No risk of losing money from bank accounts.
* http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Europe#Russian_Federation
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9. mCommerce also solves additional
business goals:
• Increases customer’s loyalty to your service due to simplicity
and convenience of payment method.
• Provides additional sales due to a new channel of
communication with customers via MSISDNs: SMS
advertisements and application installation.
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10. mCommerce from your customer’s point of view:
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11. Legal and technological issues
Arbitrary transaction sum (up to 15 000 rubles).
Lack of unsecured transactions: the payment can be
processed only in case there is enough money on end user’s
mobile phone balance. Consequently, there is no hold/fraud/
chargebacks.
Minimal requirements for website formalization, an opportunity
to save your own design.
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12. What can A1 offer to your business?
Reliable billing system smoothly operating 24*7
Direct contracts with mobile operators
24/7 free end user support
Open API
Private account with detailed
online statistics
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13. Finance issues
Finance issues
No setup fees
No monthly fees and hidden commissions
Negotiating the most beneficial
conditions for your service with
operators (payouts up to 95%
from EUP excl. VAT)
Increased payouts when using different
A1’s payment options
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14. Contacts
+7 499 638 40 77 sales@alt1.ru www.alt1.ru