1. 10 Expert Tips for “Mobilizing” Your Site
Mobile SEO has been the buzzword in internet marketing recently. With Google
forecasting that mobile internet traffic surpassing PC web traffic by 2014, the “on-the-
go” market is hard to ignore.
And they’re pretty demanding. They want access to your products and services
whenever they want, wherever they are. But they are worth pleasing as data show
that 70% of mobile internet surfers make a decision on their query within an hour
making mobile SEO a critical factor when it comes to conversion optimization.
Key take-away: if you do not have a mobile SEO strategy in place, you are losing
thousands of dollars in potential revenues. The best route is to get the services of a
mobile SEO company, but here are 10 easy-to-understand tips to help you make
your site more mobile searching/surfing friendly.
1.Go back to basics
The market on the move is not really expecting mobile sites to be flashy, so ditch
your fancy tricks and go back to the basics. The simpler, the better. Peppering your
mobile site with complex elements which do not work on smartphones or tablets. If
you’re not accessible, 40% of your potential customers will most likely go to your
customers.
2. “Swift” them off their feet
Your site only has five seconds to load or the deal is gone. The mobile customers
want it now and want it fast. When developing a mobile version of your site, the
smaller the size, the faster it loads. Removing scripts, using CSS and enabling
caching are just a few of the techniques to do this.
3. Have a clean structure
There’s no room for too complicated page layouts. Keep your mobile sites
interesting, but at the same time, easy to the eyes and very organize. Further, push
up your call to action as mobile internet users are goal driven.
4. Go straight to the point
Drop your prosaic and poetic content – there’s no room for that in mobile SEO. Keep
it succinct without shedding creativity and appeal. Shorten your headings to not more
than 4 words. Use not more than 3 bullet points to make your case.

2. 5. Readability is key
It is highly suggested that the smallest font size you use for your mobile sites is 16
pixels and implement starkly contrasting hues for ultimate readability. Your
customers should be able to read your content with zooming.
6. Be finger friendly
Sufficiently space the content of your mobile webpages so people can easily click on
them. Not everyone has size zero or skinny fingers and you and your partner mobile
SEO Company should not overlook this seemingly small but important detail.
7. Don’t ask a lot in your forms
Stick with the really pertinent information, preferably three but can go up to seven.
Beyond this, your conversion rate from mobile traffic can be reduced drastically – by
50%!
8. Expect the phone to ring
As mentioned, this market makes decisions very fast so you should be ready to
accept calls. Ensure that your hotline is working and that you indicate on your site
the hours and days when you can take calls (24/7 is the best).
9. Think local
The user experience is much better when your site can detect the geoIP of
customers as you can list local offerings and give out tailor fit content based on their
location. The site appears more thoughtful and intimate, which is always good when
it comes to marketing and sales.
10. Persuasive call to action
Your call to action should be crystal. Don’t confuse your customers by asking a lot –
try this, share that, go there, watch here, read more, etc. Three is the ceiling when it
comes to call to action for mobile sites and you should phrase them in a highly
convincing manner.
Author is working in an Internet Marketing company as a New York SEO. He likes to
write informative articles on various topics related to Internet Marketing. Through this
article, he wants to share his knowledge with people who are about to hire a mobile
SEO company for their businesses.