www.andrewredwards.com There are so many ways to review the profitability and effectiveness of your website with Google Analytics. The question is where to start? In this presentation you will learn: 1) Why you should have a Google site search on your website. 2) How you can track when someone clicks on a banner on your site, fills in an opt in form or where your visitors go after having watched your video. 3) How you can drill down into true KPI`s for your business so your management can see how well your marketing is doing. 4) Which links on your website do your visitors click? Are they the ones you want them to in terms of your website priority strategy? 5) At which point of your website do your visitors leave and how can you find out and then make changes to improve your sales. 6) What is the user experience for your traffic coming from smartphones? 7) Do they leave because there is too much content? 8) Do they see only the information they need as on they are on a mobile and they are in a hurry? 9) Have you set up goals? If you have not 50% of Google analytics won`t be that useful for you. What are examples of goals? a) How long do they spend on your website? b) Which pages do you want them to visit c) How many actually enquire with you from your contact us page? d) If you have PDF`s and downloads, how many are actually being downloaded? 10) A little known technique in Google Analytics that allows you to test which page design converts better. 11) Can you track your offline marketing? 12) How do you know what started the conversation as part of your marketing funnel, which strategies contributed to the final sale or lead and what was the last 'click' that created the buyer? Now you can learn how. 13) Would you like to know how effective your Social Media strategy is? Are you posting content and not really sure if its contributing towards any positive outcome for your business? 14) How fast does your website load? Should you care? What effect does that have on your sales? How do you know? Yes, you guessed it, you can find out in Google Analytics! You now have the answer in Google Analytics 15) How do you market to those visitors who don`t contact you or buy, or fill in your free opt in offer when they come to your website? This relatively new powerful marketing solution is now available inside Google Analytics where you get target only those who are close to the end of the buying cycle. For more information contact us: http://andrewredwards.com/contact/

2. 5 Steps
To Growing Your Profitable Leads & Sales

3. Is Your Website Making All The Money You Need?
How many have a website in the room?
Who wants more leads / sales & lower costs?

4. 10M+ Websites Have
Google Analytics
Are you one of them?

5. Keyword Phrases
Triggering Leads?
Do you know which they are?

6. What would you like to take away
from the seminar?

7. A FREE video review of your
Google Analytics for your website
FREE offer is only valid for the FIRST 3 persons taking action
immediately after the presentation
Free
Offer
Special Offer

8. Why should you collect website
data that helps analyze your
business and marketing?

9. Wasted Money & Time – Website & Advertising
Losing website visitors & leads
How qualified are your prospects?

10. The potential of Google Analytics is not limited to
any particular business or country

11. Google Analytics Is FREE!
Worth $100`000`s
Do not under estimate it as its free

12. My Credentials

13. My Background – In The UK
• 13 years with Alliance Unichem
(Top 100 company)
• Business development,
e commerce, customer
service, finance & logistics
• $150M of sales
• Sales & marketing director start
up e commerce
• Doubled sales from $7m
to 14M

14. My Background
I came to Australia with a laptop
and a suitcase only (T Cooper)
7.5 years + ago I knew nothing
about Internet Marketing
I have had to change my business
model many times to stay ahead of
the crowd
Mobile, analytics, websites,
Google Adwords, psychology,
strategy, SEO, Social Media,
Analytics, Social
My Background

15. Brisbane – The Australian Dream
• Love Brisbane & it`s people
• 1st 6 months looking for jobs
• 1st year of Internet
Marketing - Minefield
• 13 professional & world
class experts
• Dedicated every day 7.5
years improving skills

18. Step 1

19. What is Google Analytics?
How can it increase your sales & ROI?

20. What Is Google Analytics? (Video)

21. Google Analytics Features
Analytics
Tool
Content
Analytics
Advertising
Analytics
Conversion
Analytics
Mobile
Analytics
Social
Analytics

22. Analytics Tools

23. Dashboards (Can customize)
 Adwords campaigns
Analytics
Tools
View performance of
 SEO campaigns
 Social Media campaigns

24. Site Search
Find out what your visitors are really looking for
Find missed product opportunities & speed
up time to conversion (Leads & sales)
Analytics
Tools

25. In Page Analytics
Visually analyze how visitors move
around your website
Analytics
Tool

26. Find out whether visitors complete the
actions you expect them to in each page
Event Tracking
Analytics
Tools

27. Event Tracking (Customised work)
Track clicks on buttons and links
Get a more detailed understanding of your
visitors behavior
Analytics
Tools

28. Real Time Reporting
Measure immediate effects of your
marketing campaigns
Analytics
Tools

29. Create and analyze your own custom segments
Custom Variables
Analytics
Tools

30. Advanced Segmentation
Analytics
Tools
Why do some visits result in a $150 sale while
others don't?

31. Analyze the path a visitor takes on your site
Flow Visualization
Analytics
Tools
Where do you lose your visitors attention?

32. Sharing
Analytics
Tools
Easily share data and insights with your team
Speed up the decision making process

33. Google Analytics Goals (Video)

34. Mobile Analytics Overview

35. Mobile Analytics
Google Analytics lets you measure mobile
sites, apps and visits from web enabled
mobile devices
Analytics
Tools

36. Provides end to end measurement of
the entire customer journey
Mobile App Analytics
From discovery to download,
through to engagement
Analytics
Tools

37. Create the best user experience across
screens and devices
MobileAnalytics
Tools

38. Mobile
Understand Cross Platform
Consumer Behavior
Analytics
Tools

39. Mobile & tablets are being used when TV is being
watched, which is typical consumer behavior

40. Collect data to create an
excellent user experience
across multiple devices

41. Content Analytics Overview

42. Content Analytics
Find your site’s top content and hidden gems
Google
Analytics
Features
Image credit: http://www.flickr.com/photos/hokaicila/1543565434/

43. Content Analytics
Google
Analytics
Features

44. Content Experiments
Test variations of your pages for conversions
Eliminate the guesswork from designing your
website
Content
Analytics

45. Content Experiments Video

46. Conversion Analytics Overview (Leads & sales)

47. Conversion Analytics
Google
Analytics
Features
Measure sales, downloads, email opt in’s,
video plays, leads & other actions
(Goals and events)
Image credit: http://www.flickr.com/photos/68751915@N05/

48. Conversion Analytics
Google
Analytics
Features

49. E Commerce Reporting
Identify your best selling
products and most valuable
promotions
Increase sales and win
customer loyalty
Google
Analytics
Features

50. E Commerce Reporting
Google
Analytics
Features

51. Track Offline Campaigns
Track offline campaigns that direct users to your site
Optimize and improve offline marketing
Advertising
Analytics
Image credit: http://www.flickr.com/photos/solar_decathlon/6182411474
Google
Analytics
Features

52. Conversion Analytics Summary
Understand how visitor behavior leads to
profitable actions
Adjust your site and marketing programs
Google
Analytics
Features
Image credit: http://www.flickr.com/photos/vfsdigitaldesign/5396041587/

53. Advertising Analytics
Learn how your advertising affect leads,
sales and ROI
Find what works and what doesn’t
Google
Analytics
Features

54. Make Your SEM More Effective
Measure SEM campaigns across
Google, Bing, Yahoo and more
Easily see any differences in
conversion rates for different ad
placements or landing pages
Advertising
Analytics

55. Multi Channel Funnels
Learn which marketing
channels introduce visitors
to your products and
which win sales
Google
Analytics
Features

56. Multi Channel Funnel Video

57. Multi Channel Funnels
See how your multiple advertising campaigns work together
Gives you the full picture of which part of your marketing
starts the conversation, contributes & the last click
Google
Analytics
Features
Image credit: http://www.flickr.com/photos/creative_tools/4606220767/

58. Social Analytics Overview

59. Social Plugins Report
Discover what your visitors are
sharing and where they are sharing it
Social
Reports

60. Social Reports
Measure the impact Social Media has on your business
goals and conversions
Quantify The Value Of Social
Google
Analytics
Features
Image credit: http://www.flickr.com/photos/jasonahowie/7910370882/

61. Social Reports
Google
Analytics
Features

62. Which Social Sources Refer Engaged Visitors?
Understand which communities
matter for your brand
Social
Reports
Image credit: http://www.flickr.com/photos/dahlstroms/4870800025/

63. Tracking Your Mobile
Advertising Campaigns

64. Mobile Ads Measurement
Understand how mobile
delivers value to
your business
Mobile
Analytics

65. Mobile Ads Or Mobile Apps
Optimize mobile ad campaigns for
better ROI
Advertising
Analytics

66. Visitor Flow Visualization and Goal Funnels
See where they enter, where they get stuck and where
they leave
Discover strengths / weaknesses in your website and
your marketing programs
Google
Analytics
Features
Image credit: http://www.flickr.com/photos/mdpettitt/7589706912/

67. Visitor Flow Visualization and Goal Funnels
Google
Analytics
Features

68. Questions?

69. Step 2

70. 5 Key Sales Growth
Reports Revealed
(Customized)

71. Page Efficiency Analysis Report

72. Page Efficiency Analysis Report
How well is it doing its job?
Page
Title

73. Page Efficiency Analysis Report
Page engagement / content consumption
Page
Title

74. Page Efficiency Analysis Report
What value was created by the content
for our business?
Page
Title

75. Page Efficiency Analysis Report Referal Source

76. Page Efficiency Analysis Report
All streams of traffic to the site

77. Page Efficiency Analysis Report
How many visits from each channel

78. Page Efficiency Analysis Report
Valuable activity completed

79. Page Efficiency Analysis Report
Outcomes- How much business value was added

80. Google Analytics Or Obama Sexy ? 

81. Site Speed Analysis
Uncover problems before your customers do
Find and fix slow pages. Improve your SEO
and conversions (Leads & sales)
Content
Analytics

82. SPEED: Business Impact of Speed
Increased
page load
time
Increased
bounce rate

83. SPEED: Business Impact of Speed
Increased
page load
time
Decreased
revenue

84. SPEED: Business Impact of Speed
Increased
Page speed
Increased
revenue

85. Google HTTPS Change Impact
(not provided)

86. Google HTTPS Change Impact
Subscribe to our channel
for valuable more info
youtube.com/Askandyadvicenow

87. Questions?

88. Breakout Session 15 minutes
(Top 5 conversion killers on website)

89. Step 3 – Does Google Analytics Work In ‘Real Life’?

90. Examples Of Increased Sales & Profits

91. Boosted Website Sales By 44% In 1
Month Using Google Analytics Multi
Channel Funnel Report*
*Report shows which channels
customers interacted with during the 30
days prior to converting or purchasing
The Amari Hotel GroupCase
Study

92. Needed to boost online bookings
Find out customer behavior prior
to making their booking
Wanted to see how email
marketing affected their marketing
funnel
The problem:
The Amari Hotel GroupCase
Study

93. 58% of the visitors were making buying
decision in a single visit
Visitors needed more detailed information
to help them decide
Reports allowed Amari to create new
landing pages with the needed content
After a month, bookings using these new
landing pages were up 44%
Google Analytics Multi Channel Funnels - Interpreting the numbers
The Amari Hotel GroupCase
Study

94. Amari assumed that all visitors
visit multi channels before making
a decision
Their landing pages didn’t contain
detailed information
What did they do wrong?
The Amari Hotel GroupCase
Study

95. 57% of all transactions were due to
multipath interactions
Increased Google Adwords display
advertising to connect with visitors
after they left the website
Result - 11% increase in sales
Actions & Learnings
The Amari Hotel GroupCase
Study

96. Google Analytics Case Study 2

97.  Ariat is the leading equestrian footwear and apparel
brand in the United States
 Ariat.com - is an e-commerce sales channel
Ariat InternationalCase
Study 2

98.  2010 - Invested in new website
 To get a ROI decided to use Google Analytics
 The reporting on the performance of digital
marketing channels (Display, Paid Search,
Social Media, Email) was critical
What they did
Ariat InternationalCase
Study 2

99.  Needed to test the shopping experience -
Videos, reviews, product specifications –
How were they used and affecting sales?
 Allowed optimal budget planning &
campaign optimization
What they did
Ariat InternationalCase
Study 2

100. Ariat InternationalCase
Study 2
Increased conversion by 14%
17% increase in per visit value
Outcome:

101. Ariat InternationalCase
Study 2
Decreased shopping cart abandonment by 10%
Multi channel funnel tracking identified key
success factors for email campaigns, Social Media
marketing & Google Adwords display adverts
Outcome:

102. Questions?

103. Step 4 Mobile Analytics

104. 37%
52%
2011 2012
Smart phone penetration
in Australia
Image credit: http://www.flickr.com/photos/htakashi/8302267342/

105. 36% of our daily media
interaction are on a smartphone
59% of smartphone users use
online shopping
Image credit: http://www.flickr.com/photos/29881930@N00/2085856619

106. Analytics For Mobile Websites

107. Analytics For Mobile Apps
Measure how users interact with your app

108. Analytics For Mobile Apps

109. “What you can’t measure,
You can’t manage”

110. Conclusion
Mobile analytics can not be ignored
Mobile is not just the future, it is here,
NOW

111. Questions?

112. Step 5

113. The Future For Online &
Offline Businesses

114. Lead Generation
Where do you spend your time?
Online or Offline?

115. Do You Know?
Australian businesses generate
$200 Billion +
via the internet annually
*The Australian Bureau of Statistics (2013)

116. If You Have A Offline Business
An online presence
is essential

117. Universal Analytics

118. Universal Analytics
Track user interaction with every digital device,
call centers, point of sale systems etc

119. Remarketing with Google
Adwords & Analytics

120. Use Remarketing
Show targeted ads to people who have
visited your website
Reach the right customers,
quickly and easily
Advertising
Analytics

121. Remarketing
You Website Other Sites
EXIT
Return conversion

122. Remarketing Video

123. Track conversions on banner ads, email marketing,
and other offline marketing initiatives
Understand where are you losing / making money

124. Visitors come once but
don't return or convert,
WHY?

125. 1. You're marketing your site to the wrong audience
2. Your site content and design are not optimized for
engagement and conversions

127. Goals – Track ROI
Is your website
investment making or
wasting money?

128. Goals – Track ROI

129. Questions

130. Expert help required?
(Web developer?)

131. Competitors Taking Advantage Of Google Analytics?

132. How Can We Help You?
Special offer to get more
profits & clients

133. A FREE video review of your
Google Analytics for your website - $497 value
FREE offer is only valid for the FIRST 3 persons taking action
immediately after the presentation
Free
Offer
Special Seminar Offer 1

134. Exclusive Seminar Offer 2 – Monthly Custom Reports
Result: Will reveal only the critical information
for leads & sales– Expert guidance
Normally $497 + GST
Only $397 + GST investment today
No contracts
$50 Deposit before you leave the seminar

135. Exclusive Seminar Offer 3 –
Full Google Analytics Strategy & Analysis
Normally $997 + GST (Results: + ROI on website)
Seminar special offer investment $797 + GST
$50 deposit before you leave the seminar

136. Exclusive Seminar Offer 4- Mobile Template Website
Normally $1997 + GST
Today only $1597 + GST
$50 deposit before you
leave the seminar

137. Template Mobile Website (3 Only)
• Increased phone calls
• ROI x 3 investment
$1597 + GST

138. Template Mobile Website (3 Only)
Included:
• Professional pre built designs
• Click to call
• Insert YouTube Video &
• Social Media icons
$50 deposit - Form

139. Why Did We Build This Offer?
We know the opportunity & your
web frustrations
I started speaking to help people &
get the truth out
I trained programmers of web
developers in my 1st year

140. 1000`s Hours To Gain Knowledge
Adwords, SEO, Mobile, Analytics,
Social Media, websites,
conversions, psychology,
strategy, etc
3000 + professional
development videos
Nearly $100,000 investment over
nearly 8 years, full time

141. Guaranteed Quality
If not happy full refund
- Never had to in 7 years

142. Biggest Mistake – Not Acting & Waiting

143. Fast Mover Bonus: First 5 Customers
• Exclusive mastermind locally: 1.5
hours ($750 value)
• Professional SEO audit ($697 value)
TOTAL VALUE $1447

144. Please Fill In The Order Forms

145. Feedback Forms

146. Thank You!