Presentations - Tell Me a Story

1. For
more
on
our
courses
info@communica/ngeu.com

2.
We
are
a
communica/ons
training
company
with
offices
in
London
and
Brussels.
We
train
people
to
speak
and
write
about
their
issues,
policy
areas,
products
and
services.
For
informa/on
on
how
we
can
help
to
train
you
and
your
staff
contact
us
at
info@communica/ngeu.com
You
are
welcome
to
share
these
notes
with
your
friends
and
colleagues
but
not
for
commercial
purposes.
For
more
on
our
courses
info@communica/ngeu.com
COMMUNICATING
EUROPE+Communication Skills.
Training. Strategy.

3. Trainer
-­‐
Andrew
Manasseh
• 25
years
in
marke/ng
communica/ons
and
management.
• Management
and
communica/on
skills
training
for
corporate
clients
in
Europe,
Asia,
Middle
East.
• Brussels
Clients:
numerous
trade
associa/ons,
CEFIC,
EURIMA,
EACB,
EWEA,
European
Investment
Fund,
European
Investment
Bank,
AMCHAM
EU.
For
more
on
our
courses
info@communica/ngeu.com

4. Session
aims
• Learn
how
to
tell
a
good
story
even
it’s
about
a
policy
briefing
• Add
impact
to
your
stories
and
make
them
novel
and
memorable
• Learn
how
to
warm
up
your
voice
and
pace
your
speech
www.communica/ngeu.com

5. Task
1
Find
someone
in
the
room
that
you
don’t
know
• Introduce
yourself,
your
job
/tle,
company.
• Tell
your
partner
about
your
organisa/on
–
what
does
is
exist
for?
Give
some
facts
and
figures
• Change
roles
and
make
notes
www.communica/ngeu.com

6. Synch
your
mind
to
your
audience
www.communica/ngeu.com

7. Your
story
-­‐
elements
Tell
me
a
story
Credibility
Logic,
data
Emo/onal
connec/on
www.communica/ngeu.com

8. Task
2
• Watch
the
two
short
videos
What
percentage
of
the
speech
is
about:
1. Credibility
2. Logic
3. Emo/onal
connec/on
www.communica/ngeu.com

9. Is
your
audience
with
you?
Copyright
2015
Communica/ng
Europe+
Strategic
Communica/ons
Training
Posi/ve
but
unfamiliar
Familiar
&
posi/ve
Unfamiliar
&
nega/ve
Familiar
but
nega/ve

10. Personality
traits
drive
us
• Steady
• Compliant
• Influen/al
• Dominant
I
want
results
I
want
recogni3on
I
want
rela3onships
I
want
reason

11. Message
House
Big
Idea
–
the
one
thing
your
audience
will
remember.
The
idea
that
you
keep
repea/ng
Key
message
1
Context:
Why
am
I
telling
my
audience
this?
Key
message
2
Relevance:
Why
is
this
relevant
to
your
audience?
Key
message
3
Difference:
What
is
new
about
this
for
your
audience?
Proof
points:
data,
anecdotes
that
prove
the
key
messages

12. Messages
need
proof
Hard
proof
• Sta/s/cs
• Trends
• Graphs
• Charts
• Percentages
• Voter turnout
So?
proof
Communica/ng
Europe+
2015

13. Structure
your
story
around
what
the
audience
cares
about
www.communica/ngeu.com

14. You
have
to
move
your
audience
to
a
new
place
Story
What
do
they
think
now?
What
do
they
care
about?
What
do
you
want
them
to
think?
www.communica/ngeu.com

15. Add
the
emo/onal
connec/on
• Personal
stories
that
demonstrate
your
‘passion’
• Stories
about
other
people
that
illustrate
• Stories
that
give
insight
–
something
completely
new
www.communica/ngeu.com

16. Give
your
story
contrast,
flavour,
colour
www.communica/ngeu.com

17. Use
the
toolbox
that
is
your
voice
www.communica/ngeu.com

18. Verbal
skills
www.communica/ngeu.com
• Enunciate
vowel
sounds
• Consonant
sounds
–
voiced
/
unvoiced
Speak
clearly
• Give
the
audience
signals
• Help
to
plant
your
messages
Intona/on
• To
emphasis
key
words
/
phrases
• Louder,
higher,
slower!
Stress

19. Vocal
Techniques
www.communica/ngeu.com
Volume
Breathing
Eliminate
hesita/ons
Use
of
pauses
Speed
Avoid
wavering
voice
(nerves)

20. Non
verbal
Confidence
• Eye
contact
-­‐
survey
• Posture
-­‐
straight
• Hands
-­‐
express
• Movement
-­‐
controlled
No
confidence
• Eye
contact
-­‐
lack
• Posture
-­‐
defensive
• Hands
-­‐
distract
• Movement
-­‐random
www.communica/ngeu.com

21. How
important
is……?
www.communica/ngeu.com
38%
55%
7%
Impact
(Dr.
Mehranbian,
UCLA)
How
you
sound
How
you
look
What
you
say

22. You
have
to
move
your
audience
to
a
new
place
Message
What
do
they
think
now?
What
do
they
care
about?
What
do
you
want
them
to
think?
www.communica/ngeu.com

23. If
you
go
completely
blank….
• Stop,
take
a
breath
• Point
the
audience
to
the
PowerPoint
• Get
them
to
read
a
slide
Stop
• Step
out
of
the
frame
–
away
from
the
PowerPoint
• Review
your
notes
–
take
a
breath
Withdraw
• Come
back
into
the
frame
-­‐
breathe
• Resume
Re-­‐enter
www.communica/ngeu.com

24. Ques/ons
and
review
Con/nue
to
develop
your
presenta/on
skills
www.communica/ngeu.com

25. Download
our
stuff
from
Slideshare
info@communica/ngeu.com
or
call
+32
473
391890

26. Like
us
on
Facebook
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or
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473
391890

27. For
more
informa/on
about
our
training
courses
info@communica/ngeu.com
hqp://communica/ngeu.com/
www.linkedin.com/A
Manasseh
twiqer.com/andimanas
www.communica3ngeu.com
Communica/ng
Europe+
www.communica/ngeu.com