9. “LESS IS MORE”, “LESS BUT BETTER”,
“DOING MORE WITH LESS”
Ludwig Mies van der Rohe Dieter Rams Buckminster Fuller
10. A NOD BACKWARDS?
In some respects, flat graphics can be seen as a nod back to early print, specifically Russian propaganda war
posters. At the time, before computers — yes, there was such an era — designers were forced to create flat
images because of printing constraints. Now it seems to be happening again, but with screens.
Steven Heller, co-chairman of the M.F.A. Design Department at the New York School of Visual Arts
11. TREND OR REVOLUTION?
Many have accredited the rise of Minimalism in Design in the 1920’s & 30’s as a reaction to amongst other things
Abstract Expressionism, the same could be said today of Flat Design as a reaction to the Skeuomorphism.
In real terms, what we’re seeing commercially is a move towards a hybrid model, where texture exists but is
used sparingly and often only if it’s purpose can be validated, such as a identifying a CTA / Button.
41. Mobile and responsive are creating a new interaction design
landscape that puts users and content first.
If we don’t design with content first, our users will do it for us.
Jeffrey Zeldman