This is a Business Strategy Chris Johnston and I did for our Final for Full Sail University.

1. The Red
Speakers
G. Anthony Gomez and Chris Johnston
Wednesday, December 11, 13

2. Trans World
Entertainment
Corp.
http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg
Wednesday, December 11, 13

3. Our Goal
Our Cause
Our Mission
Wednesday, December 11, 13

4. Provide
Everything
entertainment
to Everyone
Wednesday, December 11, 13

5. Strengths
•
Most competition has been
absorbed into twec
•
Continues to cut costs
and stay profitable
•
Stays innovative and
competitive in
providing Customers
with Entertainment
•
BackStage Pass
Membership
•
Wednesday, December 11, 13
LocalEyez
http://designlab164.>iles.wordpress.com/2012/03/fyelogo.jpg

6. TWEC
5
3.75
2.5
1.25
0
2011
Wednesday, December 11, 13
2012
2013 1 Quarter

7. Physical Product Sales
continue to Decline
Wednesday, December 11, 13

8. How Can we turn this
around?
Wednesday, December 11, 13

9. Give customers the
opportunity
to JOIN our Cause
Wednesday, December 11, 13

10. Entertainment For
Everyone
Campaign
Wednesday, December 11, 13

11. Local Stores
Local Charities
Local Schools
=
Increased Product Value
Increased Service Value
Increase Store Traffic
Wednesday, December 11, 13

12. $$$?
Wednesday, December 11, 13

13. It’s All About
The Buzz
Wednesday, December 11, 13

14. We give Customers the
Opportunity to Give
Free Advertising,
Publicity, Marketing
Wednesday, December 11, 13

15. Total Current Assets
2%
45%
52%
1%
Cash and Cash Equivalents
Short- Term Investments
Net Receivables
Inventory
Other Current Assets
Wednesday, December 11, 13

16. IA
ED
M
SO
CI
AL
F
O
D
R
O
W
TH
U
O
M
MARKETING
STRATEGY
S
Wednesday, December 11, 13
R
YE
FL
PRESS
RELEA
SE

17. Hire/Train Campaign Director
Train existing Regional Managers & employees in
Test Regions
Each region chooses a charity/cause to partner
with for that quarter
Roll out Campaign for 3 months
Quarterly Process Evaluations
Every New Quarter = New Charity/Cause
2 new regions added every year for the next 3
years that repeats this same process.
Wednesday, December 11, 13

18. 3 Year Strategy Total Expenses
80000
60000
40000
20000
0
Banners
Wednesday, December 11, 13
Uniforms
Salary
Traveling Allowances
Radio Ads

19. Quarterly Evaluations
Through Surveys
Employee Surveys
Customer Surveys
Charity/Organization Surveys
Wednesday, December 11, 13

20. Provide
Everything
entertainment
to Everyone
Wednesday, December 11, 13

21. Give customers the
opportunity
to JOIN our Cause
Wednesday, December 11, 13

22. Trans World
Entertainment
Corp.
http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg
Wednesday, December 11, 13

23. The Red
Speakers
G. Anthony Gomez and Chris Johnston
Wednesday, December 11, 13