How To Stand-Out In A Content Saturated World - LIR2019
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This document discusses how to stand out in a content saturated world by focusing on touchpoints rather than tactics. It provides 4 principles: 1) Build peak moments into experiences, 2) Clarity is the new creativity, 3) Videos that matter to customers, 4) Touchpoints are more important than tactics. Each touchpoint in the customer experience should create a "wow moment" to increase loyalty, satisfaction, word of mouth and profits. The document emphasizes communicating problems customers want solved, comparing options, reviewing experiences and finding the best solutions.
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How To Stand-Out In A Content Saturated World - LIR2019
- 1. HOW TO STAND-OUT IN A CONTENT SATURATED WORLD
- 5. More Visibility Make The Phone Ring
- 10. 87%Like to shop around Accenture
- 11. “In fact, our research revealed they are more likely to have a negative reaction to a company’s attempt to earn their loyalty.”
- 13. How Do I Stand Out ?
- 14. How Do I Get The Right People To Know I’m Here?
- 15. How Do I Decide Where To Start?
- 16. How Do I Get More Visibility & More Leads?
- 17. Tactics & Hacks
- 18. Problem: We focus too much on tactics and forget about the touchpoints of the business itself.
- 19. Decision is Made Without YOU (up to70%) Gartner 57%
- 20. Truth: The success of your business is relative to the quality of each touchpoint .
- 21. 65% of buyers find a positive experience with a brand to be more influential than great advertising(Source: Temkin Group)
- 22. Change: Choose Tactics That Make Each Touchpoint Inspiring Interesting Worthy
- 23. What If We Shifted Our Focus From Tactics to Touchpoints ?
- 24. 4 PRINCIPLES
- 28. 3
- 29. 9
- 30. 2
- 31. 10
- 32. 3
- 33. 10
- 34. 6.5 Average
- 35. 9 Outcome
- 36. FIRST PRINCIPLE: BUILD PEAK MOMENTS INTO EXPERIENCES
- 39. MESSAGE CLARITY
- 40. People buy things because the words they read gets them to take action
- 41. You will read this first And then you will read this Then this one And you will read this at the end
- 45. The best products & services don’t win
- 46. Products & services that are communicated the clearest will win
- 47. We lose a lot of business because we can’t communicate clearly
- 48. COMMON MISTAKE 1-Don’t define the want 2-Too many want
- 53. WHAT WE WANT MONEY TIME STATUS MEANING (Choose One)
- 54. What’s the problem, issue, challenge?
- 56. COMMON MISTAKE Selling Your Services As The Solution!
- 58. COMPANIES SELL SOLUTIONS TO EXTERNAL PROBLEMS
- 59. PEOPLE BUY SOLUTIONS TO INTERNAL PROBLEMS
- 60. PEOPLE JUSTIFY BUYING FOR PHILOSOPHICAL REASONS
- 61. YOU ARE the first step to resolving that problem.
- 62. it’s a messaging problem, not a money problem!
- 65. You Deserve The Home of Your Dreams Are you overwhelmed? and simply don’t have enough time for it all Let’s chat: 888-123-4567
- 66. SECOND PRINCIPLE CLARITY IS THE NEW CREATIVITY
- 68. VIDEO IS KING
- 70. 18 X
- 71. 60-90 seconds
- 72. BORING = 10s GREAT = 30mn
- 73. 60-90 seconds
- 77. $64 Billions in Sales No Product Placements
- 78. It’s About Them!
- 82. 5 Subjects That Every Buyer Wants To Know: Cost Problems Compare (this vs. that) Reviews Best
- 83. HOW MUCH DOES IT COST?
- 84. WHAT ARE THE POTENTIAL PROBLEMS?
- 86. I WANT TO SEE REVIEWS
- 88. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 89. 51%Figuring How-To (PEW Research Center)
- 90. Great Video Topic HOW TO VIDEOS… #SEBC19 @SEBC2019 @adupont65
- 95. NOBODY CARES ABOUT YOUR OPEN HOUSE UNLESS…
- 97. 98 LIKES
- 98. 48 COMMENTS
- 99. 49 SHARES
- 100. 6600 VIEWS (ORGANIC)
- 101. THIRD PRINCIPLE VIDEOS THAT MATTERS TO THEM
- 103. SMALL The Huge Power of
- 104. 2020 By 2020, the customer experience will overtake price & product as the key brand differentiator(Source: Walker Study)
- 107. Wow! Tactile Sensory
- 108. SMALL The Huge Power of
- 109. Truth: Improving the Customer Experience is the best way to grow your business
- 110. 73% of buyers point to customer experience as an important factor in purchasing decisions(Source: Temkin Group)
- 111. 83%more likely to buy when someone recommends based on their experience of the business (Source: Walker Study)
- 112. NO STRATEGY
- 113. Change: Make The Small Details Worth As Much Visibility As Your Business As A Whole
- 114. Change: Choose Tactics That Make Each Touchpoint Inspiring
- 116. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00
- 117. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00 Contract Thing 1 with Benefit 1 Thing 2 with Benefit 2 Thing 3 with Benefit 3 Thing 4 with Benefit 4 Thing 5 with Benefit 5 $2575 and that includes a number of special things
- 118. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00 Contract Thing 1 + Benefit 1 Thing 2 + Benefit 2 Thing 3 + Benefit 3 Thing 4 + Benefit 4 Thing 5 + Benefit 5 $2575 and that includes a number of special things: +37%
- 120. 90%of consumers rate an “immediate” response as important or very important when they have a customer service question. Source: WOW Local Marketing
- 121. Source: Consultancy
- 122. POWER of small
- 123. 9:55 or 10:25
- 125. 9:55 or 10:25 On-Time or FREE
- 126. “We even get people standing at the end of their driveway watching their watches not believing we will be so punctual.”
- 127. Respect Time !
- 128. 82%of buyers say that a slow response as the biggest source of dissatisfaction (Source: Call Ruby)
- 129. Is This How An Inspired Realtor Would Handle This?
- 130. What If Each Touchpoint in Your Company Created A Wow Moment ?
- 131. What Would That Do To Your Bottom Line ?
- 132. 5 BENEFITS 1. Increased Customer Loyalty 2. Increased Customer Satisfaction 3. Word of Mouth 4. Less Spending on Marketing 5. Increased Profitability
- 133. Contract, Receipts, Form Submissions, Form Confirmation, Answering the Phone, Email Signatures, Letters, Cancellation, Returns, Open House, Inspections, Register, Download, Live Chat, Subscribing, Unsubscribe, Website, Business Cards, Gifts, Charity, Donations, Signage…
- 136. 1892
- 143. WIIFMWhat’s in it for me?
- 146. GET A COPY OF MY SLIDES TEXT YOUR EMAIL TO (561) 285-2967