You can see this presentation at http://education.mountaintopuniversity.com/flex/recording?id=313943161

1. Presented by
Antoine Dupont
CEO – Admin eSolutions
Non Profit Websites Solutions

2. Agenda
 Fundamentals of Website Design
 Search Optimization 101
 Social Networking and your website
 Do’s & Don’ts – What annoys people
 Copy of presentation at the end

3. Let’s get grounded
● Your website is the most important development tool you
have. Your website defines your credibility.
Fact:
The internet has
fundamentally changed the
way people
find, discover, share, shop &
connect

4. Some stats to be aware of:
• 75% never look beyond page 1 in Google search
• 65% of US Internet users use social network
• 152 millions blogs on the internet
• 65% of population read blogs
• Social Networking peaks at 10am
• Link sharing peaks at 7am
• Comments on blogs peaks at 8am
• 1 out of 8 minutes is spent on Facebook

5. Tip # 1 – Improve Home Page
 4-7 second window to make it…or not
 Visitors will look at an average of 17 sites
 Professional & Well designed
 It’s a Visual Experience – People DO NOT READ
 Less is more – Easy to Navigate
 Web credibility:
 46% Design
 28.5% Information Layout
 14.1% Name recognition

6. Tip #2 – Quality content
 Need lots of it (10 pages minimum)
 Tell a story/narrative vs. marketing speak
 Keyword rich (seoScribe.com)
 Focus on Page Title & Opening paragraph
 Half Page with bullets
 Clear call to action:
 Get Started vs. Register
 Click here vs. Submit
 Red vs. Green or Blue

7. Tip #3 – Quality images
 Small image to support the content/story
 They’ll forget the words, they’ll remember the
images
 Don’t forget “alt” tags (image description)
 Are all your images licensed?
Human photos double the results!
www.istockphotos.com

8. Tip #4 – Optimize your content
 What are your keywords? (need 10-20)
 Your keywords are not necessarily what you think
 High Traffic vs. Highly Competitive
 Plenty of easy to use tools (many for FREE):
 Google Keyword Search tools
 Google Analytics
 ScribeSEO.com ($47/month)
 Websitegrader.com
 Blog.grader.com

9. Tip #5 – Easy to call action
 Make it clear & self evident (Grandma test)
 Donate Button with one stop checkout
 No account sign up required
 Simple straight forward
 Short forms – ask for less and you’ll get more
 Red buttons vs. Green or Blue
Red button increased conversion rate by 34%

10. Tip #6 – Volunteer Friendly
 Provide multiple means of contact
 Ask question form
 Provide phone, email, fax, address
 Make it easy to volunteer
 Volunteer calendar
 Who, what, when, where & how?

11. Tip #7 – Start a Blog
 Needs to be keyword rich (especially the Title)
 Include one small image
 Tremendously helpful with SEO
 Include RSS subscription
 Include email sign up
 Comments are important
 Include links (1 every 120 words)
 Last 3 blogs posted on your home page
 Blog is not an Advertisement or a News article
 Write Blog Mon., Email Tues., Post on Facebook on Wed.,
Post on LinkedIn on Thur & Twitter on Fri.

12. Tip # 8 – Social Networking
 Peak time is 7am-10am
 Automatically push content via Ping.fm
 “Like” & “Comments” are vital
 Re-Tweet, Like & Link others
 10 minutes/day with Hootsuite.com
 Facebook=Party/Fun
 Linkedin=Networking event
 Twitter=Water cooler
 You Tube=Open mic/Kareoke

13. Tip #9 – Email Marketing
 It’s all about driving traffic to your website
 It’s not a Newsletter or a Flyer or a Poster
 Value based vs. Sales driven
 Compelling subject line (65% delete)
 Real name & email address – not info@

14. Tip #10 – People don’t like:
Here is what irritates us the most:
1. Pop Up Ads: 93%
2. Having to download software: 89%
3. Dead Links: 86%
4. Confusing Navigation: 84%
5. Required registration: 83%
6. Slow loading pages: 83%
7. Ineffective search tool: 80%

15. 3 Bad examples then 3 Better ones

22. Questions & Answers
Copy of presentation available at
www.adminesolutions.com/webprez
www.nonprofitblog.org