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Tele Facing Iwrm
1. “ Tele-facing”- a Jugaad from India Presented by Anup Tiwari, Direct Marketing Specialist, UNICEF India, as a part of How To Raise More Money Through Great Direct Marketing (With Mal Warwick)
5. Why is Jugaad, the noun, called so? You are only partly correct if you thought of it as ‘just a pump-set’ But you are fully correct if you also thought of it as Jugaad’s engine
6. Strapping the pump to a wooden quadricycle is not difficult Your local ironsmith will do it for you!
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13. PROCESS Facer meets donor seeks pledge/ one time donation. Telecallers call prospects/ existing donors & fix meetings Coordinator Passes lead to Team Leader cum Facer Thru TL & Coordinator donation reaches NGO NGO sends Thank You Package to The donor 5
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16. Experiences in India with various strategies Conversion Retention Acquisition Strategy Good Very Good Average Direct Mail Very Good Very Good Very Good Tele-facing Average Average Very Good Face to Face Very Good Very Good Average Telemarketing
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