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Redacción publicitaria: simplificación y eficacia
1.
Alejandro Pacheco
Redacción Publicitaria
2.
Simplicidad directa y
específica
3.
Desestructuración del texto
en el que parece estar desordenado pero en realidad sí lleva un orden por seguir
4.
Memorabilidad y simplificación
5.
‘’Alimentos comodos. reconfortante
que es un 60% menos grasa’’ Yuxtaposición
6.
Simplificación de imagen
7.
8.
Adaptación
9.
Eficacia
10.
‘’El inspiró las
contribuciones de Eric Clapton, Bonnie Raitt y B.B. King. No debería eso inspirar las tuyas?’’ Emisor y receptor comparten el mismo concepto
11.
Redaccion redundante
12.
Eficaz y expresivo
13.
Aglutinación
14.
Corrección léxico-semántica Se debe
emplear un lenguaje que sea sencillo y simple
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