ContentSense analyzes over 10,000 news sources daily and aims to provide personalized news and commerce information by monetizing through content subscriptions and advertising/commerce revenue sharing. CellSol plans to provide secondary storage for mobile devices as the first mover in this area given rising mobile phone usage. Gleduport offers affordable online tutoring in math and science to Western students, targeting a $12-16 billion market. Travel-King sees opportunity in India's growing $600 million domestic travel industry by empowering travel agents with online booking tools.

1. CASE STUDY ANALYSISINDO US VENTURES BY: SHUBHADIP BISWAS FT-10-948 PGDM 10-12 IILM GSM

3. 10,000 news sources in India with an average of more than 50 articles per source each day

4. content subscriptions and revenue sharing on advertisements and commerce transactions.

5. The attention span of consumers is shrinking

6. The problem of finding relevant, personalized news- and commerce-related information is real and growing

7. CELLSOL

8. secondary storage infrastructure for mobile devices –first mover advantage

9. Mobile phones have become multifunctional devices

10. Mobile phones are lost or upgraded every 12 to 24 months on average

11. GLEDUPORT

12. high demand for supplementary education in the West

13. cost-effective online tutoring in mathematics and sciences

14. 50% of customers renewing their subscription after the initial trial period

15. 50 million students in the US alone of which more than 1.6 million have studied online

16. TRAVEL-KING

17. online Indian domestic travel industry -US$600 million

18. low cost carriers and increased connectivity

20. Online news is growing at 11% CAGR and is the third most popular internet application

21. Target segment--publishers, especially print publishers

22. CELLSOL

23. In Asia–Pacific region, projected growth-from the current 1.2 to 2 billion users within 3 years

24. target markets --Asia and the USA

25. Cellsol expects over three million users within 18 months of launch

26. GLEDUPORT

27. separate US and UK sites

28. voice-based tutoring for K-12 students in the United States and the United Kingdom and, eventually, other Western markets

29. Forrester forecasts US$12-16 billion of online tutoring across the US, UK and India within two years

30. TRAVEL-KING

31. India is the third fastest growing domestic aviation market in the world-is expected to reach US$2 billion within three years

33. major search providers--Google and Yahoo—STRONG COMPETITORS

34. revenue share with the publisher receiving ten per cent of the incremental revenues

35. CELLSOL

36. Fast mover

37. Presence of powerful competitors

38. GLEDUPORT

39. Suppliers of educational materials grossed US$80 billion worldwide—2008

40. competes with many private tutors and traditional education companies--Sylvan, Princeton Review, Kaplan, Huntington, and Kumon.

41. There are half a dozen very aggressive online players in the US, all in the early stages of development

42. TRAVEL-KING

43. There are thousands of both IATA agents and non-IATA agents

44. Commission has to be paid to its agents

45. The online travel industry is already crowded- all backed by well known and deep pocketed venture capital investors.

47. ContentSense bases its search on a proprietary algorithm that its founder,Its dynamic directory is optimized to work with non-structured data and provides user-specific context-based clusters.

48. CELLSOL

49. mobile telephone industry’s first personal content platform

50. The business model--’Software as a Service’.

51. GLEDUPORT

52. India has an abundant--supply of high quality content and teachers

53. cost-effective online tutoring in mathematics and sciences --a monthly flat fee, currently $100, for unlimited access to all subjects and topics.

54. TRAVEL-KING

55. plans to empower existing brick-and-mortar travel agents all over India with instant ticketing solutions for domestic and international travel