Markets develop so rapidly and evolve in such a deeply complex way that make it ever more difficult to maintain in time a communication capable of building and keeping up with the values of a brand, of a product or of a service, whose awareness becomes every day more important in the confrontation with the consumer. A well-integrated group of high-level professionals enthusiastically devoting themselves to projects adding value to the product and to the companies they work with. Effectiveness, transparency, continuity, clarity and elegance are the characteristics distinguishing our projects. Our team and our portfolio allow us to offer our clients a wide range of services, among which we can provide powerful communication strategies. These are integrated with the graphic solutions most suitable towards the strategic needs developed for our clients. More info: http://www.steelifecommunication.com

1. + CONSULTANCY + MARKETING + COMMUNICATION + DESIGN
your business partner to get ahead

2. > 02 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
DESIGN AS
COMMUNICATION.
> We analyze the value of every investment.
> We believe in timeless creativity
as an essential resource.
> We believe in the poWer of the sign
and in the value of the synthesis.
> We believe in good and effective ideas.
> We believe in our Work. and We apply to it With passion.
> We design emotions.
Index //
+ Who We are + services + packaging design
+ What We do + brand governance + space design
+ hoW We do it + corporate design + Web design
+ design strategy + editorial design
STEElIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

3. A dark communication
never guarantees the
expected results.
Let’s light up together
your communication.

4. > 04 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
WHO We ARe
A wELL-INTEGRATED GROUP Of HIGH-LEvEL PROfESSIONALS ENTHUSIASTICALLY DEvOTING
THEMSELvES TO PROjECTS ADDING vALUE TO THE PRODUCT AND TO THE COMPANIES THEY
wORK wITH. EffECTIvENESS, TRANSPARENCY, CONTINUITY, CLARITY AND ELEGANCE ARE
THE CHARACTERISTICS DISTINGUISHING OUR PROjECTS.
markets develop so rapidly and evolve in such a deeply complex Way that make it ever more difficult to
maintain in time a communication capable of building and keeping up With the values of a brand, of a
product or of a service, Whose aWareness becomes every day more important in the confrontation With the
consumer.
our team and our portfolio alloW us to offer our clients a Wide range of services, among Which We can
provide poWerful communication strategies. these are integrated With the graphic solutions most suitable
toWards the strategic needs developed for our clients.
STEElIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

5. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 05
WHAT We dO
wE ELABORATE RELIABLE STRATEGIES, DEvELOPED wITH TACTICS CAPABLE Of SEIzING
EvERY COMMUNICATION OPPORTUNITY IN ORDER TO INfORM, BE KNOwN, APPRECIATED AND
DESIRED; CREATING A BRAND OR ADvERTISING CAMPAIGNS, BUILDING AN EvENT LEAvING
A MARK AS A STRONG, RECOGNIzABLE AND DISTINGUISHING ExPERIENCE, AN EMOTION
ALLOwING THE CREATION Of A SOLID RELATION BETwEEN CLIENTS AND THOSE COMPANIES
TRYING TO wIN THEM.
> vision > essenza
building tangible and solid brand common sense, cleverness,
performances to optimize the creativity, Wit and ethics.
company’s results through an innovative
design, suitable to all the different
communication needs.
> mission
help the client – Whether a neW or an
established structure – to alWays
leave a mark and create values and
communication value. assist the company
in the creation and evaluation process of
the brand, of a product or of a service in
line with the company values. We design,
respecting the investment control, the best
creative communication solutions, capable
of building values which can be recognized
in time by consumers.

6. > 06 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
HOW We dO IT
ANALYSIS + ACTION + fOLLOw-UP
a Work system made of thorough sequential
phases and constant folloW-ups.
we focus on the guide lines
to be followed towards your
business goals, promoting
your interests.
1/ set up meeting
introduction to the project, definition of the brief, of the competences and of the areas.
timing and analysis of the actions to be undertaken in order to optimize the Work floW.
2/ research and analysis phase
analysis of the brand, of the market, of the competitive environment and of the consumer’s
needs through specific market analysis, focusing on understanding the complete and current
brand aWareness, its market frameWork and positioning.
3/ strategy phase
development of the positioning, of the values and of the design applications of the brand
connected to the strategic objectives set out during the brief.
4/ creativity phase
definition of the creative concept and development
of the design project; analysis of the different applications
and coordination of all the project expressions.
5/ production consultancy and coordination
assistance and possible coordination during the production phase.
6/ folloW-up of the developed strategy results
STEElIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

7. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 07
pORTfOlIO/ 01
> esquire travel agency right in the heart
of milan in charge of offering
viaggi the most exclusive and charming
destinations all over the world.
on behalf of esquire viaggi,
we developed the website graphics.
the almost unique element of this site
lies in the choice of including,
for each suggested resort, the pictures
of the most exclusive hotels selected
for a highly demanding clientele.
furthermore, we also realized
a wedding list through which being
always updated on the last travel
offers, precisely designed
for honeymoons.
www.ESqUIREvIAGGI.COM

8. > 08 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
desIgn sTRATegy
the value analysis, the history and the positioning of the brand relatively to the competitors,
to the market frameWork and to the targets, define the global communication strategy.
alWays reasoning in terms of a detailed and thorough brand governance, specifically
operating on every single performance area.
fROM GLOBAL UNDERSTANDING, THE RIGHT ANSwER AND
GRAPHIC SIGNS EMERGE.
STEElIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

9. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 09
seRvIces /
bRAnd gOveRnAnce
fROM THE CONTENTS TO THE SIGN DEfINITION.
> corporate design > editorial design
defining guide lines, norms and rules coordinating stating the brand policy within the publishing context,
every aspect of the brand on the communication in line with the business targets of the best players
materials; from in-house to external events relative in the field. rendering actual, both on paper
to the brand, from writing material to signage, and multimedia supports, the brand values consistent
from physical supports to virtual ones. with the guide lines defined by the design strategy.
+ BRAND IDENTITY + BOOK DESIGN
+ BRAND-BOOK + MAGAzINE DESIGN
+ fORMAT + CATALOGUE DESIGN
+ LOOK&fEEL + LITERATURE DESIGN
+ TYPOGRAPHY AND CALLIGRAPHY + wEB CONCEPT DESIGN
+ BRAND COMMUNICATION + INfOGRAPHIC DESIGN
+ MATERIAL AND PRINTING CONSULTANCY + MATERIAL AND PRINTING CONSULTANCY
> packaging design > space design
communicating values and brand awareness allowing the brand to live within the areas and space
by coordinating functionality, protection, preservation by making it physical and tangible. designing fixed
and delivery. the goal is to inscribe the brand or temporary setting-ups such as stands, showcases
and its pack in a unique and identifiable universe. and exhibitions aiming at provoking a memorable,
istinct and multi-sensorial experience in the target.
+ NEw PACKAGING DEvELOPMENT
+ STRUCTURAL DESIGN + RETAIL AND ENvIRONMENTAL DESIGN
+ PACK DESIGN + POS AND MERCHANDISING
+ PACK RESTYLING + TRADE SHOw DESIGN
+ LINE-ExTENSION AND STRETCHING + fAIR AND ExHIBITION DESIGN
+ SPECIAL EDITIONS + SIGNAGE SYSTEMS
+ MATERIAL AND PRINTING CONSULTANCY + INDUSTRIAL DESIGN
+ SUPPLIER SEARCH AND CONSULTANCY
> Web design and multimedia channels
alloWing the brand to live on the Web: on multimedia channels ranging from i-phone to facebook by making
it more physical and tangible. designing solutions aiming at rendering the brand more visible, interacting
With the speed of the means of communication.

10. > 10 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
pORTfOlIO/ 02
> aqvaliving steelife communication has
folloWed the design of the
graphics and the animations of
the aqualiving Website, leading
company in the business of managing
and renting out top-villas in mykonos
and in greece, and has contributed to
the launch of the product and of the
connected services in a determined
way on the multimedia channel.
so far steelife communication carries
on its excellent relationship with
aqualiving by refashioning also the
exclusive paper brochure, distributed
annually all over the world.
®
www.LIvINGRESORTS.NET

11. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 11
pORTfOlIO/ 03
> aqvafusion WWW.mykonoschefs.com
aquafusion, aqualiving’s catering division, offers private catering services reserved exclusively to the clients
residing in its own villas, with a highly customized approach and a particular focus on a healthy and traditional cuisine.
> cise real estate
on behalf of the cise real estate company, We carried out both the presentation brochure graphics and the
moke-up of the element portfolio.

12. > 12 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
pORTfOlIO/ 04
> eurofly to prove our skills in the
communication field to the
meridiana eurofly/meridiana group, we
presented ourselves with a series of
suggested ad campaigns focused on
their services. subsequently, while
waiting to develop our relationship
with the group, we were offered
the opportunity to carry out the
below-the-line communication of the
company, launching the milan/tel-
aviv route. We then realized
the flight certificates.

13. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 13

14. > 14 STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD
pORTfOlIO/ 05
> lma broker on behalf of the lma broker
company, We carried out
newsletters, which were distributed
on the web and a website
presentation page, while waiting to
design a definitive version
for the client.
www.LMABROKER.COM

15. STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD > 15
pORTfOlIO/ 06
> euromobiliare sim
on behalf of the euromobiliare sim company, We carried out tWo neW brand proposals in anticipation of its
renaming.
> agi - avvocati giuslavoristi italiani WWW.giuslav.it
for the agi (the italian employment laWyers’ association)) Website, We carried out a restyling both of the
graphic lay-out and of the surfing network on its inside.

16. HEADqUARTER: via alessi, 4 + 20123 milano - italia
MAIN OffICE: torre di piazza velasca, 5 (6° piano) + 20122 milano - italia
t. 02.47957101 + WWW.steelifecommunication.com
info@ steelifecommunication.com + fACEBOOK: steelife communication
LEGAL OffICE: via cavallotti, 15 + 20121 milano - italia