UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
The Visual [Emotional] Vocabulary of Sustainability
1. @ABirt
hat
t...w
bu
do??
an I
c
Climate change. Air pollution. Loss of Biodiversity. Prejudice. Water
Quality. CO2. Inequality. Social Injustice. Child Labor. Unsafe
drinking water. Global Warming. Topsoil erosion. Desertification.
Poverty. Human rights abuses. Oil Spills. Natural Disasters.
The Visual Emotional
Globalization. Unemployment. Rainforest destruction. Loss of
cultural Vocabulary labor. Corruption. Chemical spills. Water
heritage. Slave of Sustainability
scarcity. Radioactive waste. Working conditions. Nuclear
contamination. Loss of the polar ice caps. Endangered species
extinction. Drought. Inhumane working conditions. resource conflict.
[
]
2. Definition:
“Sustainable development is development that
meets the needs meets the needs of the
present without
compromising the ability of
future generations to meet their own needs.”
Brundtland Commission
of the United Nations, 1987
6. A Lot to Communicate
Climate change. Air pollution. Loss of Bio
Quality. CO2. Inequality. Social Injust
drinking water. Global Warming. Topso
Poverty. Human rights abuses. Oil
Globalization. Unemployment. Rainfor
cultural heritage. Slave labor. Corruptio
scarcity. Radioactive waste. Worki
contamination. Loss of the polar ice c
extinction. Drought. Inhumane working co
8. Info alone is not enough.
“the diversity of barriers which exist for any
sustainable activity means that information
campaigns alone will rarely bring
about behavior change.”
Doug McKenzieMohr, author
9. Need to Engage Emotions.
“Facts and information don’t
activate
the emotional centers of our
brain that cause us to take action.”
Deanna Zandt, author
11. “Human behavior flows from three main sources:
desire, emotion, and knowledge.”
Plato
12. “Human behavior flows from three main sources:
desire, emotion, and knowledge ”
knowledge.
Plato
13. A Lot to Communicate
Climate change. Air pollution. Loss of Bio
Quality. CO2. Inequality. Social Injust
drinking water. Global Warming. Topso
Poverty. Human rights abuses. Oil
Globalization. Unemployment. Rainfor
cultural heritage. Slave labor. Corruptio
scarcity. Radioactive waste. Worki
contamination. Loss of the polar ice c
extinction. Drought. Inhumane working co
21. Concern for cute,
fuzzy creatures
Percieved
inability to
do anything
about it
concept: Stephen Covey
22. hat
t...w
bu
do??
an I
c
Climate change. Air pollution. Loss of Biodiversity. Prejudice. Water
Quality. CO2. Inequality. Social Injustice. Child Labor. Unsafe
drinking water. Global Warming. Topsoil erosion. Desertification.
Poverty. Human rights abuses. Oil Spills. Natural Disasters.
Globalization. Unemployment. Rainforest destruction. Loss of
cultural heritage. Slave labor. Corruption. Chemical spills. Water
Challenge:
scarcity. Radioactive waste. Working conditions. Nuclear
Info Overload the polar ice caps. Endangered species
contamination. Loss of
extinction. Drought. Inhumane working conditions. resource conflict.
26. Inspiring attention:
“Vivid, concrete and personalized”
information inspires attention and increases
the likelihood of the information being
recalled later.
Doug McKenzieMohr, author
27. Inspiring attention:
“Vivid, concrete and personalized”
information inspires attention and increases
the likelihood of the information being
recalled later.
Info that is remembered is more likely to
have a lasting impact on our
attitudes and behavior.
Doug McKenzieMohr, author
28. Vivid:
“producing a strong or clear impression on
the senses : sharp, intense; specifically :
producing distinct mental images.”
41. Nutrition Facts
Serving Size 1/2 cup (144g)
Servings Per Container 4
productBiographic.com
Green, ethical and local
benefits of this product
throughout its life cycle.
Amount Per Serving
Calories 260 Calories from Fat 120
% Daily Value*
Total Fat 13g
Saturated Fat 5g
Cholesterol 30mg
Sodium 660mg
Total Carbohydrate 31g
Dietary Fiber 0g
Sugars 5g
Protein 5g
Vitamin A 4% ï
Calcium 15% ï
20%
25%
10%
28%
10%
0%
Fair Trade CERTIFIED
+ human rights
+ fair wage
Organic CERTIFIED
+ clean water
+ clean soil
PROCESSING
Local
+ economy
PACKAGING
Vitamin C 2%
Iron 4%
* Percent Daily Values are based on a 2,000
calorie diet. Your daily values may be higher
or lower depending on your calorie needs:
2,500
Calories: 2,000
80g
Less than 65g
Total Fat
25g
Less than 20g
Sat Fat
300mg
Cholesterol Less than 300mg
Less than 2,400mg 2,400mg
Sodium
375g
300g
Total Carbohydrate
30g
25g
Dietary Fiber
Calories per gram:
Fat 9 ï Carbohydrate 4
CULTIVATION
ï
Protein 4
Quick Bagging
+ freshness
DISTRIBUTION
Local
+ economy
+ air
USE
Organic
+ health
DISPOSAL
Compostable
+ reduced waste
3rd-party certified ecolabel
42.
43. The Sustainability
Communication Problem:
a missing link
Green
Ethical
Local
CSR
Consumers need information
to make good decisions.
Reporting of product information
has been ineffective.
52. image: The New York Times
Sacramento Municipal Utility District
53.
54. Message to guest:
A. Help
the hotel save energy
B. Partner
with us to help the
environment
C. Almost
D. 75%
75% of guests reuse towels
of the guests who stayed
in this room reuse towels
Towel reuse:
16%
31%
44%
49%
Sources: Study by Noah J. Goldstein, Vladas Griskevicius, Robert B. Cialdini of Arizona State University; AOL