These are the 5 essential and easy digital marketing techniques for Print and Embroidery businesses that are looking to take their business online. It will cover the basics including: 1) Website 2) SEO 3) Social Media 4)Email Marketing and 5) Lead Generation. There are advanced techniques for each of these topics, but these are the tips that will easily kick-start your digital marketing efforts.

1. The 5 Essential and Easy Digital Marketing
Techniques That Will Grow Your Brand

2. Hello!
I’m Asha Elmore.
Marketing Manager at
DecoNetwork.
aelmore@deconetwork.com
https://www.linkedin.com/in/ashaelmore

3. What we’ll cover
• The new digital age
• The 5 essential digital marketing techniques for any business
1. Appearance: Website
2. Visibility: Search Engine Optimisation
3. Nurture: Email Marketing
4. Presence: Social Media
5. Gain: Lead Generation

4. 69% of internet users research products online
Source: Interconnected World: Shopping and Personal Finance, 2012
44% of online shoppers begin with a search engine
Source: Interconnected World: Shopping and Personal Finance, 2012

5. E-commerce in Europe
expected to grow
£185.44bn in
2016.
-Office for National Statistics- 05 October 2015

6. E-commerce purchasing in the UK
Didn’t purchase
on the internet
Purchased on
the internet and
also used a
mobile device
Purchased on
the internet, but
not on mobile
device
30%
15%
57%
70%

7. Questions to keep in mind
• What is my goal for digital marketing?
• Who is my audience?
 Young?
 Old?
 Business to Business (B2B)?
 Business to consumer (B2C)?

8. Website
Show off who you are and what you do
1

9. Website
• Why?
 Cost effective
 Accessible around the clock
 Convenience
 Credibility
 Sales
 Marketing
• Have a professional and user friendly website

10. Website
 Who are you and what do
you do?
 Contact information
 Easy navigation
 Some sizzle, more steak
 Highlight your company’s 2
or 3 most popular features
 The soft sale
 Tools
 Add social media links to
your website
 Call to action
 Keep it fresh

12. Search
Engine
Optimisation
How to be seen in searches
2

13. Search Engine Optimisation (SEO)
1. Take advantage of online business directories and Google +
2. Produce content with keywords relevant to your business
3. Make sure your full address & contact information is on your website
4. Share links
5. Consider paid search ads

14. Email
Marketing
Nurture and keep the customers you already have
3

15. Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience

18. Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience
4. Keep a calendar
5. Test
6. Mobile friendly

19. 63 percent of Americans and 41 percent of Europeans
would either close or delete an email that’s not
optimised for mobile.
-ReturnPath

20. Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience
4. Keep a calendar
5. Test
6. Mobile friendly
7. Know your spam rules
 http://www.lawdonut.co.uk/law/sales-and-marketing/marketing-and-advertising/your-email-marketing-and-anti-spam-
law

21. Social Media
Expand your presence
4

22. 1.5 Billion Facebook
users globally
30 Million Facebook
users in the UK

24. Facebook
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos

25. Use of visual content in Facebook
campaigns generates 65% more
engagement after only one month

26. Facebook
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day

27. 13:00 to 16:00 had the best click
through and share rates

28. Facebook
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day
6. Respond to comments quickly

29. 42% of consumers that complain on
social media expect a 60 minute
response time

30. Facebook
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day
6. Respond to comments quickly
7. Use page admin tools

31. See all activity,
view analytics and
schedule posts

32. Twitter

33. Twitter
1. Smart registration
2. Respond to others
3. Be human
4. Ask questions
5. Every character counts
6. Retweet, retweet, retweet!
7. Tweet on the move

34. Lead
Generation
Gain more customers
5

35. Website Email Marketing
Social Media Search Engine Optimisation
Lead Generation

36. Lead Generation
• Customer referrals
• Cross promotions & co-marketing
• Provide useful content

37. Final Thoughts
• Be patient
• Be persistent
• Experiment and analyse
• Keep it fresh
• Have fun!

38. www.deconetwork.com