How Do You Create User Persona? User persona can be created through a quick research, survey and FAQs of your existing users. You can ask any contact in your existing database or outside. Also, you can use some industry insights and data to build it quickly. 1. Conduct a quick survey. 2. Interview your existing users 3. Consider FAQs 4. Ask your sales team what user are trying to find in your product 5. Use outside insights and data from competitors and similar industry Want to Grow Your Startup- Start Here > https://openthrive.com/startup-marketing

1. How to Create
User Persona
For Your Startup Marketing & Growth
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2. What is User Persona?
User persona is the fictional representation of ideal users and customers of your startup. It helps you
understand their problem and shape your marketing strategies as a way to solve their problems.
Moreover, it makes you understand where they are, what are the most suitable marketing channels
and the type of content you should produce to attract them.
In fact, a perfect buyer persona helps you build a strong marketing foundation with fixed directions
and journey to success.
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3. How to Use User Persona?
User persona tells you who is your user, almost exactly what are their problems and how they are
finding the solutions. Based on these:
1. Find and fix targeting broad audience and niche
2. Build different segments of the audience
3. Select marketing channels based on where they are in crowd
4. Create solution based contents/resources according to their problems
5. Personalise your content how they are consuming - Blogpost, email, video, infographics etc.
6. Neglect irrelevant users and marketing channels
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4. How to Use User Persona?
Whatever is your product/service, there must be a journey from stranger to become the paid
customer. You can split and use buyer persona to target them based on their stage in the journey to
become the real customer.
Awareness Stage Consideration Stage Decision Stage
Target the users such that you
have solution to their problem.
Don’t talk about your product.
Through blog post, case study,
tools and resources etc.
Let them know and find your
product as a better solution. Ask
them if they can try and use your
product along with whatever
they are using to see the
difference.
Help them use your product
perfectly. Nurture them to dig it
for as a better solution and pass
the lead to sale support and
customer success team.
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5. How Do You Create User Persona?
User persona can be created through a quick research, survey and FAQs of your existing users. You
can ask any contact in your existing database or outside. Also you can use some industry insights
and data to build it quickly.
1. Conduct a quick survey.
2. Interview your existing users
3. Consider FAQs
4. Ask your sales team what user are trying to find in your product
5. Use outside insights and data from competitors and similar industry
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6. Sample User Persona and Template
Here is a sample user persona to see how exactly it should be. You can download and use it if you
want to create it for your own startup.
Ideally, you should have at least 5-10 different buyer personas to cover all use cases and users of
your product.
In This sample I have considered Vertika Nigam as a Marketing Head of AppOnly a company and
myself as VP of Marketing at TrackUninstalls - An App Analytics Company.
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7. Background
Overview of Job, Profession, Career and Personal Life
• Head of Marketing at AppOnly
• Worked at the same company for 5 years; worked her way up
from Marketing assistant
• Single and lives with parents
Demographics
Age, Sex, Location, income etc.
• Female
• Age 24-35
• Income: $30,000
• Urban (Bangalore)
Attributes
Preference, Attitude, Communication Preference
• Calm and Cool Attitude
• Can receive call directly
• Prefer email over call
Persona Name Vertika Nigam
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8. Goals
Daily, Weekly and Monthly Professional Goals
• Increase App installs
• Find quality users
• Convert free users into paid users
Challenges
Fights to achieve Goals
• Reduce Uninstalls
• Decrease cost per install cost
• Increase install rate
• Boost conversions
What We Can Do
To Achieve his/her Goal and Overcome Challenge
• Decrease app uninstallation rate, hence increase net installs
• Identify best performing marketing channels to reduce cost
• Identify reasons of uninstalls to increase app install rate
• Retarget lost users to boost conversions
Persona Name Vertika Nigam
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9. Common Objections
Why wouldn’t consider your solution and product
• We have to deal with so many painful integrations with our app
developers.
• It will increase the file size of our app.
• It will disturb our existing user experience.
Pain Points Solved
It will help to make them consider your solution
• We have onclick and easy know who are uninstalling your app
and who is going to uninstall soo.
• We have a quick solution to retarget and win your lost users.
• We can let you know who are your most active and real app
users and where they are?
Persona Name Vertika Nigam
openthrive.com

10. Marketing Message
How should you describe the solution
• Know who is uninstalling your app and why.
• Increase your app installation rate without any extra budget.
Selling Pitch
Quick and magnetic lines to make them buy your product
• We give you simple solution that integrates with your existing
app analytics to help you find who is uninstalling your app, why
and how you can win them back.
Persona Name Vertika Nigam
openthrive.com

11. Now it’s Your Turn!
● Create your one first user persona. Don’t waste your time
to create more and more, just create one and use it.
● Later keep creating more and more at least 5-10
gradually.
Do You Need Any Help: Get a Free Consultation
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12. Background
Overview of Job, Profession, Career and Personal Life
Demographics
Age, Sex, Location, income etc.
Attributes
Preference, Attitude, Communication Preference
Persona Name
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13. Goals
Daily, Weekly and Monthly Professional Goals
Challenges
Fights to achieve Goals
What We Can Do
To Achieve his/her Goal and Overcome Challenge
Persona Name
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14. Common Objections
Why wouldn’t consider your solution and product
Pain Points
It will help to make them consider your solution
Persona Name
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15. Marketing Message
How should you describe the solution
Selling Pitch
Quick and magnetic lines to make them buy your product
Persona Name
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16. Thank You!
Want to Grow Your Startup- Start Here
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