Some thoughts on creating an advantage.

1. Competitive Advantage An introduction by David Elliott

3. Strategy/Implementation. Good Poor Good Poor Strategy Implementation Long term success Short term gain, Long term failure Short term failure, Long term success Failure

4. Choice of strategy Focus Cost Differentiation Middle of the road Adapted from Porter (1980)

7. Porter’s 5 forces Rivalry between firms Threat of substitutes Barriers to entry Supplier Power Buyer Power

9. Ansoff matrix. Existing New Existing New Product/Service Market 1. Consolidation 2. Penetration 3. Withdrawal Product extension Market extension Idiot box