Survey about the language study status among 16-29 Vietnamese, and their further interests in language study and its background

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Vietnamese language study and motivations

2. English level
21%
50%
23%
3% 2%
I do not speak English Beginner Intermediate Advanced Fluent
Those who has the English levels of intermediate and above are ¼ of the
respondents
Q: What is your level of English? (SA)

3. What languages do you study now?
67%
8% 8% 7%
2%
4%
64%
7%
2% 4% 4%
6%
66%
7% 5% 6%
3%
5%
English Japanese Korean Chinese French Others
Female Male All
English are dominantly popular, followed by Japanese, Korean and Chinese
Q: What are the languages you are studying now? (MA)

4. How do you study the languages (except for schools)?
24%
33%
19%
16%
20%
6%
21%
15%
4%
35% 35%
30%
19%
30%
5%
24%
30%
3%
19%
50%
23%
19%
8%
0%
31%
12%
0%
23%
29%
19%
15%
17%
6%
19%
14%
3%
Language
schools
Youtube Web / Online
app
Friends /
colleagues
Book /
Magazine /
Newspaper
Private tutor TV / Movies Foreign
website
Others
English Japanese Korean All
Youtube are the most popular method, while 23% people rely on the language
schools.
Q: How do you study the selected language now? (MA)

5. How do you study the languages the most (except for schools)?
17%
15%
9%
5%
6%
4%
6%
4%
1%
19%
22%
8%
0%
5% 5%
8% 8%
0%
8%
42%
19%
4%
0% 0%
15%
4%
0%
16%
15%
10%
5% 5% 4%
6%
4%
1%
Language
schools
Youtube Web / Online
app
Friends /
colleagues
Book /
Magazine /
Newspaper
Private tutor TV / Movies Foreign
website
Others
English Japanese Korean All (most) All (general)
As the most reliance, English language schools come first. Extremely high ratio
on Youtube for Korean
Q: How do you study the selected language now the most? (MA)

6. What languages help you find the good job?
79%
20%
10%
14%
4%
0%
68%
16%
6%
9%
6%
0%
74%
18%
8%
11%
5%
0%
English Japanese Korean Chinese French Others
Female Male All
English is dominant language that people think “good for the career”
Q: What languages do you think gives the edge to get a good jobs? (MA)

7. What languages are you interested to learn?
58%
21% 23%
13%
5% 7%
63%
20%
14%
8%
4%
11%
60%
21%
18%
10%
4%
9%
English Japanese Korean Chinese French Others
Female Male All Currently studying
Other than English, Japanese and Korean gathers highest interests. Korean are more
popular among female
Q: What are the language that you are interested in studying?

8. What languages are you interested to learn the most?
51%
13%
16%
8%
3%
0%
59%
12%
6% 5%
2% 0%
55%
12% 11%
7%
2%
0%
English Japanese Korean Chinese French Others
Female Male All Currently studying
Other than English, Japanese and Korean gathers highest interests. Korean are more
popular among female
Q: What are the language that you are interested in studying the most?

9. Why would you like to learn that language?
48%
34%
26%
31%
11%
22%
7% 6%
5%
26%
21%
10%
26%
42%
11%
29%
26%
0%
16%
13%
38%
14%
30%
9%
27%
21%
0%
36%
25% 24% 24%
18%
16%
13%
11%
6%
To gain the
good job
As I use the
language at my
jobs
As I would like
to see their
media without
translation (TV,
Web etc)
To get
promoted
As I like the
country
To speak with
boss /
colleagues /
friends from
those countries
As I like the
cultures there
As I plan to /
would like to
visit the country
some day
Others
English Japanese Korean All
English study is more for the “good job”, “current work operation”. The biggest
motivation for Japanese study is their preference on the country, while Korean
is to enjoy their contents and cultures more.
Q: What are the reasons that you would like to study this language? (MA)

10. Summary
• Those who has the English levels of intermediate and above are ¼ of the
respondents
• English are dominantly popular, followed by Japanese, Korean and
Chinese. Youtube are the most popular method, while 23% people rely on
the language schools.
• Other than English, Japanese and Korean gathers highest interests. Korean
are more popular among female
• English study is more for the “good job”, “current work operation”. The
biggest motivation for Japanese study is their preference on the country,
while Korean is to enjoy their contents and cultures more.

11. Respondent profile
23%
42%
35%
Age
16-19 20-24 25-29
50%50%
Gender
Male Female
30%
19%
16%
14%
6%
4% 3% 3%
5%
Household income
Conducted on November, 2016

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14. Respondent profiles
Our strength is 16-39 years old and urban areas. This is where most biz customers
would like to research
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others

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