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YouTube popularity in Vietnam

YouTube is one of the most common media among Vietnamese. Vietnam is one of the top countries for YouTube global market and there are increasing number of YouTubers who give a huge influence over the lifestyle and opinions of the Vietnamese youth.

This survey was conducted among 18 -49 years old male and female of 1337 respondents who watch YouTube in January 2021.

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YouTube popularity in Vietnam

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  3. 3. -./%'.*0%1234%/$1+2%5.(6(73%#*%$%8$4 12% 26% 28% 16% 8% 4% 5% Less than 30 min 31 - 60 min 1 - 2 hours 2 - 3 hours 3 - 4 hours 4 - 5 hours More than 5 hours !"#$%&#'%()#*%#+%,#&-./0#1%,2,34#5(#-#*-+#-6#-748-)49 Vietnamese spend around 2 hours per day for watching YouTube.
  4. 4. Vietnamese spend around 2 hours per day for watching YouTube. The time spending is higher at the elders. -./%'.*0%1234%/$1+2%5.(6(73%#*%$%8$4%% F%;'56"+(7&G 11% 13% 15% 8% 10% 26% 26% 28% 22% 28% 29% 27% 26% 31% 30% 16% 16% 16% 21% 13% 8% 7% 7% 8% 10% 3% 6% 3% 5% 5% 6% 5% 6% 5% 4% Male Female 10's 20's 30's and above Less than 30 min 31 - 60 min 1 - 2 hours 2 - 3 hours 3 - 4 hours 4 - 5 hours More than 5 hours !"#$%&#'%()#*%#+%,#&-./0#1%,2,34#5(#-#*-+#-6#-748-)49
  5. 5. YouTube comes as 2rd among SNS, after Facebook. 5.(6(73%9.9('$:#14%.;3:%.123:%<=< Q. Please sort the following social media based on your likeness 57% 34% 4% 1% 3% 31% 48% 13% 2% 7% 9% 14% 54% 7% 16% 3% 4% 29% 90% 74% Facebook YouTube Zalo Instagram TikTok Social media popularity by ranking 1st pick 2nd pick 3rd pick Others
  6. 6. >3;#+3"%1.%/$1+2%5.(6(73 94% 43% 27% 16% Smartphone PC TV Tablet Q. What are the devices that you watch YouTube? Smartphone is dominantly popular as the device to watch YouTube.
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  8. 8. 5.(6(73%#*@'(3*+3%.;3:%"2.99#*0 Yes, 58% No, 42% Q. Do you have experience that you are influenced by YouTube to purchase something? 58% have the purchased the items after watching YouTube.
  9. 9. )13A"%9(:+2$"38%$@13:%/$1+2#*0%5.(6(73 16% 17% 18% 21% 28% 31% 33% 35% 41% 45% Sport Supplement / Functional foods Online service / mobile app Book IT Food Game Fashion Beauty / cosmetics Electronics Q. What are the products that you had purchased as the influence of YouTube? Electronics, Beauty/cosmetics, fashion are the top 3 items that people are influenced by watching YouTube.
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  17. 17. Q&Me is provided by Asia Plus Inc. https://qandme.net Contact us: Tel: 02839 100 043 Email: info@qandme.net

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