Mobile strategies are important for businesses because smartphones are used for more than just calls. Users download apps, access the mobile internet, and use WiFi frequently. The app market is large and growing rapidly. Many major companies now offer mobile apps for customer support, energy saving, telecommunications services, and retail shopping. Apps allow scanning product barcodes to compare prices and accessing live TV and video services. The mobile landscape will continue to evolve as screens and capabilities improve in coming years.

1. Why your business needs
a mobile strategy

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5. Which brands / flavours ?
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6. Blackberry
iPhone/…
Android

7. Smartphones users :
Calling is only one of the multiple activities (only
3% do only calls)
Downloads “application”
Activate wifi (50%)
Use the mobile internet (14% weekly access, 7%
daily access)

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9. Mobile « app » market data

10. Music iPod
iPhone – iPod touch
Books iTunes Store
On July 11, 2008 the store opened. 10 millions app downloaded
the first week end.
6 months later : 500 millions app downloaded.
Applications 9 months after opening : 1 billion apps downloaded…
iPad
The Apple eco-system
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11. 14% of mobile subscribers have
downloaded an app in the last
30 days
itunes app store iPhone – iPod touch
Average number of apps:
Smartphone: 22
- BlackBerry: 10
- iPhone: 37
Androïd Market - Android: 22
- Palm: 14
- Windows Mobile: 13
And Nokia, Palm, Windows, ….
The app stores dynamic
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12. 2. (Some) Mobile apps for today’s user

13. Starwood Preferred Guests (Customer support)

16. SiXT

18. Mercedes mbrace

19. Viper Smart Start

20. Take me to my car !

21. AAA Roadside

23. AXAdent

25. 3. (Some) MOBILE APPLICATIONS
for the energy savers

26. Oxxio (NL)

27. Solar Checker

29. British Gas

30. 4. Mobile apps for Telecom users

31. My 02 (Telefonica UK) - Vodafone

32. An iPhone application with:
• Live TV
• Timeshifting
• Twitter overlay

33. • Electronic Program Guide (EPG)

34. • Buy functionality
• ‘Share” functionality

35. 2. (Some) Mobile apps for Retail …

36. Ikea
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37. Scannez, comparez les prix et économisez !
Cette application vous permet, à l'aide de
l'appareil photo de votre iPhone, de scanner
les codes barres présents sur les emballages
de produits de grande consommation. Vous
pourrez comparer en un clin d'oeil les prix
pratiqués par les marchands du web.
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38. Voucher Cloud (UK)

39. Voucher Cloud (UK)

40. Cheap Gas !

41. Thousands
of Brands …
SHOP STYLE

42. Jump to online
store (web) for
partner store

43. The future… ?

44. The future of Screens … in 2014…
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45. Let’s talk soon!
info@lbigroup.be
twitter.be/LBi_Belgium
lbigroup.be